Consumer Behavior Chapter 2 quiz questions

Which of the following is a key consideration for each geographic market that a firm is contemplating?

All of these choices are correct.

In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?

Culture is acquired, that is, it is learned.

Which of the following statements is true regarding culture?

Culture is acquired.

__________ values reflect the objectives and approaches to life that the individual members of society find desirable.

Self-oriented

Charmaine is a member of a junior miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning

etiquette.

Marie has purchased a brand that she has purchased before. However, the first time she used this brand, the product failed and she was dissatisfied. Unfortunately, the second time she purchased this brand, the same thing happened. She's frustrated and wants her money back, but she doesn't feel as though she has any control over this situation. She's decided that she just needs to accept this poor quality and not expect so much from the next product she purchases. Marie can be described as a(n)

fatalist.

Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?

global dreamers

James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?

instrumental

Which of the following is most closely related to verbal communications?

language

What is the largest single influence on the movement toward uniformity in the global youth market?

mass media

The nearness that others can come to you in various situations without your feeling uncomfortable is known as

personal space.

In Germany, one concern retailers have is ensuring that cash drawers have enough money to make change when consumers make purchases. One company went so far as to use a computerized model that monitored the weight of the cash drawer and signaled a need for replenishment. This is such a concern because consumers typically use cash to make purchases, which differs from other countries, such as the United States, where credit card use is more common. Which cultural value does this illustrate?

postponed gratification/immediate gratification

Which value relates to tolerance for ambiguity and uncertainty avoidance?

risk taking/security

Which of the following is an example of an other-oriented value?

risk-taking/security

Violation of cultural norms results in __________, or penalties ranging from mild social disapproval to banishment from the group.

sanctions

he population of the United States is over 320 million people. With respect to demographics, this number represents

size.

Which type of materialism is the acquisition of items for the sake of owning the item itself?

terminal

A culture's overall orientation toward time is known as its

time perspective.