Consumer behavior final

A reason why consumers conform is ___ . Cultural pressures fear of deviance commitment all of the above

all of the above

Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction? an art product a reality-engineered product a craft product a trial product

an art product

____ describes our desire to provide prominent visible evidence of our ability to afford luxury goods conspicuous consumption social class income inequality pecking order

conspicuous consumption

___ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future. income inequality credit score savings rate consumer confidence

consumer confidence

Three major types of innovations are (select all that apply) continous habitual adaption dynamically continous discontinuous

continuous dynamically constinuous discontinuous

Money available to a household over and above what is required to have a comfortable standard of living is called real income overtime pay discretionary income average of earnings

discretionary income

Sandra decided to become a line cook at a soup kitchen after several years as Doctor. She still wanted to help people but in a different manner. Sandra's case is an example of which of the following? Downward mobility upward mobility horizontal mobility status crystalization

downward mobility

The Japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in Japan. This is an example of ___ in Japan's cultural system. social structure ecology ideology dogma

ecology

___ derives from the knowledge that a consumer possesses about a content area. Expert power coercive power reward power referent power

expert power

Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are considered ___ because they filter information. laggards gate keepers early adopters innovators

gate keepers

A tendency for people to marry in a social class similar to their own is called ___ . homogamy affluenza social dating social stratification

homogamy

Which functional area of culture is most closely related to the idea of a common worldview? ecology social structure idealogy socio-psychology

idealogy

The best predictor of major expenditures that do not have status or symbolic value is social class income social class and income occupation

income

The top 2% is an example of income inequality savings rate discretionary income pay ratio

income inequality

Consumers who always are on the lookout for novel products or services and who are first to try something new are continuous innovation early adopters innovators laggards

innovators

If a police officer told you to get out of your car, you would comply because the police officer has ___ power. referent legitimate coercive reward

legitimate

Power that is granted by virtue or a social agreement, such as the authority we give to police officers, is called referent power information power legitimate power expert power

legitimate power

Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ___ , tend to buy affordable cars rather than luxury cars. plutonomy taste culture leisure class mass class

mass class

A set of socially relevant nodes connected by one or more relations is called a social ___ . graph network message group

network

Within groups, informal rules of behavior are called ___ . beliefs values norms interpersonal dynamics

norms

___ usually dictate what is right and wrong, acceptable or unacceptable. myths theories norms rituals

norms

___ is a system in which we define people by what they do for a living. status hierarchy occupational prestige social prestige social class

occupational prestige

A(n) ___ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior. Opinion group demographic group reference group focus group

reference group

Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ___ . group norm leaderboard core group reference group

reference group

Phillip admires, even reveres the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior? legitimate power referent power expert power coercive power

referent power

A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called a ___ . myth convention ritual adaptation

ritual

Wedding rice, birthday candles, and diplomas are considered ___ . ritual script ritual artifacts potlatch norms

ritual artifacts

Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of cultural capital occupational prestige income inequality social class

social class

___ argue(s) that each of us has several "selves that relate to groups." culture pressure social identity theory social loafing membership groups

social identity theory

___ refers to the passage of individuals from one social class to another. social class social affinity social mobility social prestige

social mobility

___ describes the capacity to alter the actions of others Social Power social pressure social interaction social involvement

social power

___ is the degree to which a person is able to make other people do something. referent power identity power group power social power

social power

is defined as patterns of social arrangements whereby some members get more resources than others by virtue of their relative standing. power or control social stratification occupational prestige homogamy mass class

social stratification

___ is the way people maintain an orderly social life. ecology lifestyle social structure idealogy

social structure

A(n) ___ is a marketing intermediary retained by a consumer to guide what that consumer buys. market maven surrogate consumer opinion leader power user

surrogate consumer

___ describes consumers in terms of their aesthetic and intellectual preferences a restricted code taste culture an elaborated code social culture

taste culture

Hedonic adaptation is the 'buzz' you receive when you buy a bunch of smaller things over time rather than blowing it all on one big purchase true false

true

We tend to evaluate ourselves, our professional accomplishments, our appearance and our material well-being relative to others true false

true

Sophie tells Nick about a great new restaurant. Sophie is practicing ___ . word-of-mouth-communication social advertising group advertising viral advertising

word-of-mouth communication