consumer behavior - test 1

Which of the following statements is false regarding the religious/secular value in American society?

american is basically a religious society --NOPE

Which generation refers to those individuals born during the dramatic increase of births (i.e., almost 80 million baby births) between the end of World War II and 1964?

baby boom generation

__________ is the process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.

cohort analysis

__________ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

consumer behavior

Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study

cultural values

Which of the following statements is true regarding culture?

culture is acquired

Which of the following describes a population in terms of its size, distribution, and structure?

demographics

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

demographics, values, language and nonverbal communications

Which of the following are bases for subcultures in the United States?

ethnic groups, religions, geographic areas, and generations

Asian Americans are predicted to be the fastest growing ethnic subculture in the United States between 2020 and 2040.

false

The relatively faster growth rate of non-European groups in the United States is due to their

higher birthrates and greater immigration

Carlos is attempting to segment the market for his company's products. Where should he begin?

identify product-related need sets

Which of the following is one of the defining characteristics of American society?

individualism

A portion of a larger market whose needs differ somewhat from the larger market is referred to as a(n

market segment

Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?

marketing strategy

Which of the following is a self-oriented value?

material/nonmaterial

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?

nonverbal communications

Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?

regional

The more consistent an individual is on all status dimensions, the greater the degree of __________ for the individual.

status crystallization

A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n)

subculture

A shift from a focus on sensual gratification to abstinence in America would most likely affect

the types of advertising themes used

Which of the following is true regarding changes in American cultural values?

there is substantial variance in values across individuals and groups

To survive in a competitive environment, an organization must provide its target customers more __________ than is provided to them by its competition.

value

Karen's father is an executive for a major international corporation and has been transferred to various countries over the years. With each move, Karen is enrolled in a new school. Even though English is spoken in the schools she attends, there are students from all over the world whose parents have jobs similar to Karen's father. With each new school, Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she's learned that at each school the kids behave differently. Karen is attempting to learn that student body's specific __________ regarding behavior.

norms