E-Commerce Chapter 11 Quiz

All of the following are solutions to the problem of high monitoring costs except

seller rating systems

In 2012, the total worth of goods sold on eBay was approximately

$75 billion.

All of the following types of auctions have a seller bias except

Double auction

In a Dutch Internet auction, the highest price wins

FALSE

The average user spends more time on Google+ than on Facebook.

FALSE

In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

False

The world's leading portal/search engine site, in terms of unique visitors, is:

Google.

All of the following are situations in which markets fail to produce socially desirable outcomes except

Network Effects

Which of the following is a common problem in sealed bid markets?

big rigging

A market that has many sellers and one or few buyers is likely to be

buyer-biased

All of the following are benefits of auctions except

decreased price transparency

The stock market is an example of a:

double auction

Threatening negative feedback in return for a benefit is an example of

feedback extortion

All of the following statements are true except

in auctions, prices may be variable or fixed.

Which social network functionality allows users to easily post messages to the entire community

message board

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as

price matching

Elance.com is an example of a

professional service auction

Which of the following is not a risk or cost of Internet auctions

Price transparency

When there are few sellers but many buyers, a market will typically be

Seller-biased

Portals are among the most frequently visited types of sites on the Web

TRUE

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

TRUE

Which of the following statements illustrates the network effects that portals are subject to

The value of the portal to advertisers and consumers increases geometrically as reach increases.

_______pricing adjusts prices based on the location of the consumer

Trigger

Facebook was the leader in U.S. ad spending revenues on social networks in 2013. What company received the second most amount of ad spending revenue?

Twitter

Which of the following is a community of members who self-identify with a demographic or geographic category

affinity community