E-Commerce Chapter 11 Quiz
All of the following are solutions to the problem of high monitoring costs except
seller rating systems
In 2012, the total worth of goods sold on eBay was approximately
$75 billion.
All of the following types of auctions have a seller bias except
Double auction
In a Dutch Internet auction, the highest price wins
FALSE
The average user spends more time on Google+ than on Facebook.
FALSE
In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
False
The world's leading portal/search engine site, in terms of unique visitors, is:
Google.
All of the following are situations in which markets fail to produce socially desirable outcomes except
Network Effects
Which of the following is a common problem in sealed bid markets?
big rigging
A market that has many sellers and one or few buyers is likely to be
buyer-biased
All of the following are benefits of auctions except
decreased price transparency
The stock market is an example of a:
double auction
Threatening negative feedback in return for a benefit is an example of
feedback extortion
All of the following statements are true except
in auctions, prices may be variable or fixed.
Which social network functionality allows users to easily post messages to the entire community
message board
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as
price matching
Elance.com is an example of a
professional service auction
Which of the following is not a risk or cost of Internet auctions
Price transparency
When there are few sellers but many buyers, a market will typically be
Seller-biased
Portals are among the most frequently visited types of sites on the Web
TRUE
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
TRUE
Which of the following statements illustrates the network effects that portals are subject to
The value of the portal to advertisers and consumers increases geometrically as reach increases.
_______pricing adjusts prices based on the location of the consumer
Trigger
Facebook was the leader in U.S. ad spending revenues on social networks in 2013. What company received the second most amount of ad spending revenue?
Which of the following is a community of members who self-identify with a demographic or geographic category
affinity community