e-commerce exam 3 ch 10, 11, 12

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site. a. true b. false

a

Threatening negative feedback in return for a benefit is an example of: A) Feedback extortion. B) Offensive shill feedback. C) Defensive shill feedback. D) Sending spam

a

What business models do social networks use? a. B2E b. B2B c. B2C

a

Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble

a

Regional supply chains provide lower short term costs, but higher, longer term risk protection a. true b. false

b

The impact of the Internet on media appears to be decreasing the total demand for media a. true b. false

b

Today, the Internet generates over 25 percent of total media revenues a. true b. false

b

Virtually all firms, both large and small, now use Electronic Data Interchange (EDI) systems a. true b. false

b

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as: A) Discriminatory pricing. B) Price matching. C) Bid rigging. D) The uniform pricing rule.

b

When there are few sellers but many buyers, a market will typically be: A) Neutral (dominated by negotiation). B) seller-biased. C) buyer-biased. 4 D) Neutral, in the manner of a stock exchange

b

The profit a seller makes at auction is a function of all of the following except: A) arrival rate. B) auction length. C) the number of units for auction. D) bid increments

d

The world's leading portal/search engine site, in terms of unique visitors, is: A) Yahoo. B) MSN/Bing. C) AOL. D) Google

d

What is the first step in the procurement process? A) Negotiate price B) Qualify the seller and its products C) Issue a purchase order D) Search for suppliers

d

Which of the following is not a benefit of carving up a single, global B2B platform into product and region-centered systems? A) Lower risk B) Greater adaptability C) Lower complexity D) Lower cost

d

Which of the following is not a characteristic of the use of social networks in B2B e-commerce? A) It is typically unstructured. B) It helps develop a more personal relationship between participants in the supply chain. C) It enables participants to make decisions based on current conditions. D) They are always private.

d

Which of the following is not one of the typical portal revenue sources? A) Commissions on sales B) Subscription fees C) Tenancy deals D) Referral fees

d

Which of the following three forms of media account for over 75 percent of the hours spent consuming media? A) television, radio, and the Internet B) television, magazines, and the Internet C) the Internet, radio, and newspapers D) television, the Internet, and newspapers

a

Which of the following type of online content does the highest percentage of Internet users purchase or view online? A) newspapers B) radio C) games D) music

a

Which social network functionality allows users to easily post messages to the entire community? A) Message board B) Chat C) Instant messaging D) E-mail

a

______ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain a. lean b. Just in time c. supply chain managment d. e-distributor

a

a community site created by a corporation is called a sponsored community site a. true b. false

a

Amazon uses a kind of DRM called a "walled garden" to protect online music that it sells a. true b. false

b

Automated order entry systems a. communications standard for sharing business documents and settlement information among a small number of firms b. involve the use of telephone modems to send digital orders c. links that connect business firms with one another to coordinate production d. online catalog of products made available to the public marketplace by a single supplier

b

DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies

b

Few large firms today have Electronic Data Interchange (EDI) systems a. True b. False

b

In the BYOD trend employees are allowed or encouraged to: a. take work computers home and work from there b. use your electronic devices at work c. leave your devices in a drawer in your desk d. use only the devices provided to you

b

Net marketplaces focus on continuous business process coordination between companies while private industrial networks are primarily transaction-based a. true b. false

b

Office supplies are an example of A) Direct goods. B) Indirect goods. C) MRO goods. D) Distributed goods

b

Portals are not subject to network effects a. true b. false

b

Portals compete with one another on: A) Search engine speed and results. B) Reach and unique visitors. C) Unique visitors and search engine speed. D) Reach and depth

b

Which of the following generates the largest share of media revenues? A) video games B) television C) newspapers D) radio

b

Which of the following involves e-mailing another seller's bidders and offering the same product for less? A) Transaction interception B) Bid siphoning C) Shill bidding D) Persistent bidding

b

Which of the following is another name for a private industrial network? A) Net marketplace B) PTX C) EDI network D) hub-and-spoke system

b

Which of the following is not a current trend in online content? A) Sales of music in digital form produce more revenue than sales of physical units. B) Readership of newspapers in print form continues to exceed online readership. C) Consumers increasingly accept the notion of paying for premium content. D) Console game sales stagnate in comparison to online gaming

b

Which of the following is not true about automated order entry systems? A) Automated order entry systems are typically owned by the suppliers. B) Automated order entry systems no longer play an important role in B2B commerce. C) Automated order entry systems show goods only from a single seller. D) Automated order entry systems reduce the costs of inventory replenishment

b

Which of the following occurs first in the process of media convergence? A) media integration B) media migration C) media transformation D) media maturity

b

Which of the following primarily serve horizontal markets? A) e-distributors and exchanges B) e-distributors and e-procurement Net marketplaces C) e-procurement Net marketplaces and industry consortia D) exchanges and industry consortia

b

Which of the following statements about the newspaper industry is not true? A) Newspaper management was sluggish to respond to the opportunities on the Internet for news. B) Online readership of newspapers is declining. C) The emergence of search engines such as Google has had a major impact on the newspaper industry. D) Newspaper industry revenues have declined by almost 50% from 2000 to 2013

b

Which of the following was the first step in the development of B2B commerce? A) Electronic Data Interchange (EDI) B) automated order entry systems C) digital storefronts D) private industrial networks

b

All of the following are potential benefits of B2B e-commerce except : A) Lower administrative costs. B) Lower search costs. C) Lower price transparency. D) Lower transaction costs

c

All of the following are potential benefits of B2B e-commerce except: A) Lower administrative costs. B) Lower search costs. C) Lower price transparency. D) Lower transaction costs.

c

All of the following typically favor the elimination of DRM except: A) hackers. B) technology companies. C) content owners. D) telecommunications pipeline companies

c

Facebook is an example of a(n): A) interest-based social network. B) Affinity community/social network. C) General community/social network. D) Practice network

c

The majority of interfirm trade involves: A) Spot purchasing of direct goods. B) Contract purchasing of indirect goods. C) Contract purchasing of direct goods. D) Spot purchasing of indirect goods.

c

The time spent watching and reviewing online bids is part of _______ cost a. Equipment b. fulfillment c. Monitoring d. Delayed Consumption

c

Which of the following involves a concern that one will never know how much the ultimate winner might have paid or the true value to the final winner? A) Herd behavior 6 B) winner's regret C) seller's lament D) loser's lament

c

Which of the following is a community of members who self-identify with a demographic or geographic category? A) Practice network B) Sponsored community C) Affinity community D) Interest-based social network

c

Which of the following is a method of inventory cost management that seeks to eliminate excess inventory? a. Enterprise systems b. lean production c. Just in Time production d. supply chain management

c

Which of the following is not one of the three defining characteristics of a portal? A) Commerce B) Content C) Auctions D) Navigation of the Web

c

Which of the following is not one of the top factors a business should consider when planning an Internet auction? A) Type of product B) Type of auction C) Location of auction D) Bid increments

c

Which of the following is the fastest growing form of online B2B e-commerce? A) e-distributors B) Exchanges C) Private industrial networks D) Industry consortiums

c

The publishing and entertainment industries make up the largest share of the commercial content marketplace a. true b. false

a

The last step in the procurement process is: A) Sending a remittance payment. B) Sending the invoice. C) Shipping the goods. D) Delivering the goods.

a

An ______ primarily serves businesses that buy indirect goods on a spot purchasing basis A) e-distributor B) e-procurement company C) exchange D) industry consortium

a

Collaborative commerce has a much broader mission than EDI a. True b. False

a

E-distributors operate in horizontal markets a. true b. false

a

Industry consortia are more focused on optimizing long-term relationships than independent exchanges, which tend to focus more on short term purchasing relationships a. True b. False

a

Instagram is an example of a. Social Media Provider b. Social Media Information Systems c. Communities d. Content Data

a

MSN is an example of a: A) General purpose portal. B) Vertical market portal based on affinity group. C) Vertical market portal based on focused content. D) Focused content search engine

a

Which of the following statements illustrates the network effects that portals are subject to? A) Specialized vertical market portals attract only 2-10 percent of the audience, while a few large mega portals garner most of the market. B) The value of the portal to advertisers and consumers increases geometrically as reach increases. C) The greater the amount of content provided by a portal, the greater its value to the community. D) The greater number of portals available, the greater the potential audience for each

b

The bias of industry consortia is toward large buyers a. true b. false

a

The cost of participating in B2B e-commerce systems has fallen significantly a. true b. false

a

Which of the following is a common problem in sealed bid markets? A) Bid rigging B) Discriminatory pricing C) Persistent bidding D) Seller nonperformance

a

Which of the following is not true about B2B electronic storefronts? A) They are a predecessor of automated order entry systems. B) They tend to serve horizontal markets. C) They are seller-side solutions. D) They are usually considered a type of Net marketplace

a

Which of the following is not a current major trend in B2B e-commerce? A) Large firms move toward consolidating regional B2B systems into global systems. B) Over 60% of B2B firms use Twitter and other social networks to enable collaboration. C) Firms place a growing emphasis on rapid-response and optimal supply chain rather than lowest-cost supply chains. D) B2B systems move to data storage on cloud providers and away from individual corporate data centers

a

Which of the following terms refers to the total flow of value among firms? A) total interfirm trade B) B2B commerce C) multi-tier exchange D) liquidity

a

Most of today's well-known portals began as search engines. a. true b. false

a

Private industrial networks are the most prevalent form of Internet-based B2B commerce a. true b. false

a

Purchasing managers are the key players in the procurement process a. true b. false

a

The average American still spends more time watching television than using the Internet a. true b. false

a

Which of the following most accurately reflects media consumption by the average American adult? A) The average American adult spends the most hours listening to the radio, followed by watching television, and using the Internet. B) The average American adult spends the most hours watching television, followed by listening to the radio, and using the Internet. C) The average American adult spends the most hours watching television, followed by using the Internet, and listening to the radio. D) The average American adult spends the most hours using the Internet, followed by watching television, and using the radio

c

Which of the following statements about EDI systems is true? A) EDI systems generally serve horizontal markets. B) EDI systems are seller-side solutions. C) EDI is a communications standard for sharing business documents. D) EDI systems no longer play an important role in B2B commerce

c

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. A) Group buying B) Winner's regret C) Herd behavior D) Bid rigging

c

all of the following are benefits of auctions except: A) More efficient price discovery. B) Lower transaction costs. C) Decreased price transparency. D) Increased market efficiency

c

which of the following is not one of the three defining characteristics of a portal? A) Commerce B) Content C) Auctions D) Navigation of the Web

c

A(n) _______ market is one that provides expertise and products for a specific industry such as automobiles a. B2B b. Horizontal c. hub and spoke system d. vertical

d

All of the following are situations in which markets fail to produce socially desirable outcomes except: A) Information asymmetry. B) Monopoly power. C) Externalities. D) Network effects

d

Analysts predict that B2B e-commerce in the United States will grow by 2016 to approximately: A) $5.6 billion. B) $56 billion. C) $560 billion. D) $5.6 trillion

d

Elance.com is an example of a(n): A) Demand aggregator. B) Auction aggregator. C) Auction solution provider. D) Professional service auction

d

The amount of time visitors spend on a site is a measure of a. engagement b. interest c. retention d. duration

d

The essential characteristic of _______ is that they bring hundreds to thousands of suppliers into a single internet based environment to conduct trade. a. B2B electronic storefronts b. supply chain management systems c. e-distributors d. Net Marketplaces

d

Which of the following primarily involve long-term sourcing? A) e-distributors and exchanges B) e-distributors and industry consortia C) e-procurement Net marketplaces and exchanges D) e-procurement Net marketplaces and industry consortia

d