Ent ch 4

What insight did Knock Knock City founders gather while hauling around baggage as they were traveling?

There is a connection between the need for baggage storage and empty retail space.

T/F Convergent thinking is a thought process that allows us to narrow down the number of ideas generated during divergent thinking.

True, Convergent thinking is the thinking that helps entrepreneurs narrow down the number of ideas.

t/f In order to see what a voter needed in a voting machine, IDEO spent hundreds of hours observing, listening to, and interviewing people.

True, in order to design a machine which would work for all people, IDEO sought solutions for making the machine accessible while taking into consideration disabilities and multiple languages.

T/F: Interviewing is an important part of the inspiration phase.

True; A skillfully conducted interview collects helpful data both prior to development and as feedback for existing products.

T/F Developing empathy is part of design thinking

True; Design thinking focuses on the people you are designing for and empathy for that group.

Once you have a short list of broad questions, it is important to have a(n) ______.

approach If you are a good interviewer, your approach will convince people to let you interview them.

Insight differs from observation in that it ______.

articulates users needs provides an interesting, nonobvious piece of information

Within IDEO, the design team may be made up of a mix of ______.

artists and engineers

A ______ observer stays hidden from view or observes from plain sight without begin noticed.

complete, Of the four types of observation techniques, the complete observer does not participate.

The type of thinking that allows us to narrow down the number of ideas generated is known as ______.

convergent thinking This concept is about moving from abstract to concrete after having opened the mind to a variety of possibilities.

The Designing for Growth author's four questions and The Stanford Design School five phases are other approaches to ______

design thinking

"How might we" is an important phrase in the ______ process, according to the IDEO CEO Tim Brown.

design thinking: This key phrase encourages design thinkers to believe that anything is possible.

What is the starting point of design thinking?

desirability

Developing ______ ability allows entrepreneurs to recognize both the physical and emotional needs of people.

empathic

T/F; Design thinking applies to new products and services only.

false, Design thinking applies to both new products and services along with building organizations and improving processes.

T/F: Empathy involves thinking about what would make the entrepreneur's life better.

false, Empathy involves observing how others feel.

User + Need + Why describes a(n) ______ statement.

insight

Put the three phases of IDEO's approach combining empathy, creativity, and action in order from first to last.

inspiration ideation implementation

Human emotions or desires discovered during the design-thinking process are ______.

needs

The textbook describes needs as verbs and solutions as ______.

nouns

In addition to designing a voting machine for the Los Angeles community, IDEO needed to consider ______.

privacy, regulations, security

Design thinking is a

special skill set, a toolkit for entrepreneurs to solve complex problems FOR people

Latent needs are needs we did not know we had.

true

T/f: Design thinking is a skillset held by entrepreneurs.

true, entrepreneurs need to design thinking to be able to solve complex problems FOR people

While helping Rise Science develop their sleep training system for its customers, IDEO identified better usership of the new system by customers when ______.

using an introduction to the system by a company employee to the customer

One of the key factors of brainstorming, in Osborne's model, was to

"hold back criticism until the creative current has had every chance to flow." Once all needs and thoughts have been identified, then criticisms can be introduced.

Designers who use math, engineering, and software are ______.

Architects use their math and engineering skills to build new structures.

When conducting an interview, you should ask ______.

Asking open-ended, broad questions leads is a good starting point for need-finding interviews.

T/F: Design thinking begins by asking "Will this idea make money?"

False. Design thinking is human-centered, so making money is not the first question.

T/f insights are ideas

False; insights are recognized patterns which lead to better ideas for products

What describes something that can be possibly achieved in the near future?

Feasibility is the possibility that it can be achieved something in the near future.

Shaymaa Gaaffar's fashion brand focuses on ______.

Gaaffar's focus is on encouraging women to express themselves while staying true to personal values.

Which of the following questions are answered in the implementation phase of design thinking?

How do i get feedback for the idea? How do i test the idea?

What are the types of design?

Industrial, fashion, architectural

Why is observing important to the entrepreneurial process?

It is important to see the bigger picture. Most people are used to seeing or talking to others but not looking for latent needs that exist.

What did IDEO discover when tasked with developing a medical device for nurses?

IDEO discovered that nurses would not be able to use a two-handed device because typically they needed one hand for patients.

The process of testing assumptions to shape the final project is the ______ phase.

Implementation is the process involving the testing of new ideas to find viable opportunities.`

What is the action of closely monitoring the behavior and activities of users/potential customers in their own environment?

observation

T/F: Inspiration is the phase of design thinking when you have a solution.

False, Inspiration is the problem or opportunity that stimulates the quest for a solution.

When conducting an interview, in addition to the questions, you should record ______.

Recording some basic facts about the person being interviewed without asking person directly will give you more information later when you are reflecting on the interview information.

T/F Design thinkers welcome constraints because it opens up opportunities for innovative solutions.

True, An idea is successful if it strikes a balance between feasibility, viability, and desirability.

What is the concept similar to the practice of play?

divergent thinking: IDEO builds its culture around play and creating a fun environment to foster this concept

The ______ map is a tool to help you collate and integrate the interview data in order to discover insights.

empathy

Which of the following is the correct order of Stanford Design School's five phases of design-thinking from first to last?

empathy, define, ideate, prototype, test

For design thinkers, an idea is deemed successful if it strikes a balance among three main criteria. To determine ______, they ask how sustainable an idea is in the long term.

viability; If something is viable, it is capable of working successfully for the long term.