FAU MAR3023 - Ch. 7 Pt. 4
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Clearly define your competitive advantage
Analyze the price/quality relationship of your goods and services
Analyze competitors' positions
Conduct marketing research to understand what consumers think about the competition
Analyze competitors' positions
Develop a perceptual map
Clearly define your competitive advantage
Evaluate the attributes of XU products and services
Evaluate feedback
Provide discounts for consumers who fill out a customer comment card
Evaluate feedback
Survey customers to find out which video games are not popular anymore
