Gestalt Theory /Graphic Design Principles-Color Theory

Shade

a hue/color darkened with black

C.R.A.P.-E.

Graphic Design Principles- Contrast-Repetition-Alignment-Proximity-Emphasis

Color Theory- Secondary Colors-

Made From Mixing 2 primary Colors together- Green, orange and purple

Color Theory- Primary Colors=

Red Yellow Blue

Figure-Ground Perception

The eye differentiates an object form its surrounding area. a form, silhouette, or shape is naturally perceived as figure (object), while the surrounding area is perceived as ground (background)

Proximity

This Gestalt principle occurs when elements are placed close together. They tend to be perceived as a group.

Gestalt

This a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied.

Similarity

This occurs when objects look very much alike to one another. People often perceive them as a group or pattern

Continuity

This occurs when the eye is compelled to move through one object and continue to another object.

Tint

a hue/color darkened with white

Closure

This principle occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information.