Google IQ Cert
"Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
Google Analytics filters data in the order in which the filters are set. a) True b) False
Answer: a) True
If an app gets uninstalled and then reinstalled, Google Analytics will have to create a new unique identifier on the device instead of matching the session as coming from a returning user. a) True b) False
Answer: a) True
How could you discover whether users were viewing your website on mobile devices? a) The Exit Pages report under "Site Content" b) The Landing Page report under "Site Content" c) The Engagement report under "Behavior" d) The Devices report under "Mobile"
Answer: d) The Devices report under "Mobile"
To track website behavior data with Google Analytics, which steps will you need to complete? (select all that apply) a) Install Google Analytics software on your desktop b) Create an Analytics account c) Add the Analytics tracking code to each page of your site d) Download the Analytics app
Create an Analytics account , Add the Analytics tracking code to each page of your site
When does the tracking code send a pageview hit to Google Analytics? a) Every time a user clicks a video b) Every time a user adds an item to a shopping cart c) Every time a user searches on your website d) Every time a user loads a webpage with embedded tracking code
Every time a user loads a webpage with embedded tracking code
Every metric may be combined with every dimension in Google Analytics. a) True b) False
False
A session in Google Analytics consists of: a) The reports generated by users over a specific period of time b) Interactions or hits from a specific user for all time c) Interactions or hits from a specific user over a defined period of time d) A group of users getting together in person to discuss analytics
Interactions or hits from a specific user over a defined period of time
Where in the HTML of your webpage should you place Analytics tracking code? a) Just after the opening <head> tag of your website b) Just before the closing </head> tag of your website c) Just after the opening <footer> tag of your website d) Just before the closing </footer> tag of your website
Just before the closing </head> tag of your website
Which of the following are "hit" types tracked by Google Analytics? (select all that apply) a) Pageviews b) Reservations c) Events d) Transactions
Pageviews, Events, Transactions
To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use? a) Data Import b) Browser cookies c) The Networking protocol d) The Measurement Protocol
The Measurement Protocol
True or False. The date range set for a Dashboard doesn't apply to Real-Time widgets since they only show data for current active users, not historical data. a) True b) False
True
Which of the following could you use to set targets for your measurement plan? Check all that apply. a) Your historical site performance b) Third-party industry benchmark data c) Internal expectations from your business leadership d) A random guess
Your historical site performance, Third-party industry benchmark data, Internal expectations from your business leadership
If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record? a) 1 b) 2 c) 3 d) 4
a) 1
If you delete a view, account administrators can recover the view using the "trash can" function within how many days? a) 35 b) 65 c) 95 d) 125
a) 35
What does Google Analytics use to differentiate new and returning users? (select all that apply) a) A browser cookie b) Artificial intelligence c) A randomly-assigned unique identifier d) A sequential unique identifier
a) A browser cookie, c) A randomly-assigned unique identifier
Which of the following are required to create a Custom Report? Check all that apply. a) A report title must be entered b) Multiple report tabs must be created c) Multiple metric groups must be created d) At least one metric must be added e) At least one dimension must be added f) A report filter must be applied
a) A report title must be entered d) At least one metric must be added e) At least one dimension must be added
Which of these best defines a Destination goal in Google Analytics? a) A website page viewed by the user once they have completed a desired action b) A KPI c) A page that has given you revenue d) The most popular page on your site
a) A website page viewed by the user once they have completed a desired action
Which of the following would be valid segments to consider using to analyze traffic patterns in your data? a) All of these answers are correct. b) traffic by time of day c) traffic by device category d) traffic by marketing channel e) traffic by geography
a) All of these answers are correct.
Which of the following suggests a poorly performing landing page? a) Bounce Rate > 90% b) Bounce Rate < 90% c) % New Visits > 90% d) % New Visits < 90% e) None of these answers
a) Bounce Rate > 90%
What is the order of steps when defining a measurement plan? a) Business objectives > key actions > KPIs b) KPIs > key actions > business objectives c) Key actions > KPIs > business objectives d) Business objectives > KPIs > key actions
a) Business objectives > key actions > KPIs
To see the bounce rate of a specific medium in an Acquisitions report: Check all that apply. a) Change the primary dimension in the Channels report to "Medium" and view the Bounce Rate metric b) Change the primary dimension in the Source/Medium report to "Medium" and view the Bounce Rate metric c) Change the primary dimension in the Referrals report to "Medium" and view the Bounce Rate metric d) You cannot see this information in any Acquisitions reports.
a) Change the primary dimension in the Channels report to "Medium" and view the Bounce Rate metric b) Change the primary dimension in the Source/Medium report to "Medium" and view the Bounce Rate metric
Which of the following are configurations that permanently modify your data during the processing stage? (select all that apply) a) Channel Groups b) Content Groups c) Custom Reports d) Filters e) Goals f) Javascript Customization
a) Channel Groups b) Content Groups d) Filters e) Goals
How do you increase the amount of data in a sampled Google Analytics report? a) Choose "Greater precision" in the sampling pulldown menu b) Choose "Faster response" in the sampling pulldown menu c) Apply additional filters d) Remove the Secondary Dimension
a) Choose "Greater precision" in the sampling pulldown menu
If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use? a) Cohort Analysis report b) Active Users report c) Users Flow report d) Behavior Overview report
a) Cohort Analysis report
To calculate ROI correctly, Google Analytics needs (select all that apply) a) Cost b) Operating Cost c) Margin d) Interest Rate e) Revenue
a) Cost e) Revenue
Which of these are Goal types in Google Analytics? a) Destination b) Duration c) Pages/Screens per session d) Event
a) Destination b) Duration c) Pages/Screens per session d) Event
You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful? a) Destination URL b) Ad Group c) Campaign d) Placements e) Keyword
a) Destination URL
You can create custom segments using which of the following criteria? (select all that apply) a) Dimensions b) Metrics c) Session dates d) Sequences of user actions
a) Dimensions b) Metrics c) Session dates d) Sequences of user action
Google Analytics can collect behavioral data from which systems? (select all that apply) a) E-commerce platforms b) Mobile Applications c) Online point-of-sales systems d) Systems not connected to the Internet
a) E-commerce platforms b) Mobile Applications c) Online point-of-sales systems
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? a) Ecommerce Conversion Rate b) Bounce Rate c) Pages/Visit d) Visits e) Page Value
a) Ecommerce Conversion Rate
You want to know whether button X is clicked more often than button Y. Which of the following would be most useful? a) Events b) Annotations c) Intelligence d) Real-Time
a) Events
You've found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand? Select all that apply. a) First Interaction attribution model b) Last Non-Direct Click attribution model c) Linear attribution model d) Position Based attribution model e) Last Click attribution model
a) First Interaction attribution model c) Linear attribution model d) Position Based attribution model
AdWords lets users advertise on which properties? (select all that apply) a) Google Search b) Google Display Network c) DoubleClick Campaign Manager d) Google AdSense
a) Google Search b) Google Display Network
Custom Metrics can have which of the following scopes? (select all that apply) a) Hit b) Product c) Session d) User
a) Hit b) Product
The Analytics tracking code can collect which of the following? (select all that apply) a) How many users visited a page b) Language the browser is set to c) Type of browser d) User's favorite website e) Device and operating system
a) How many users visited a page b) Language the browser is set to c) Type of browser e) Device and operating system
Which of the following metrics shows the number of times your ads were displayed? a) Impressions b) CTR c) Visits d) Clicks e) Pageviews
a) Impressions
Which of the following would you use to set up a custom alert? a) Intelligence b) Real-Time c) Conversions d) Content
a) Intelligence
Which report lists the pages of your website where users first arrived? a) Landing Pages report b) All Pages report c) Exit Pages report d) Pages report under Events
a) Landing Pages report
How can you add data to Google Analytics from other sources? (select all that apply) a) Link your AdWords account to Google Analytics to import advertising data b) Use Cost Data Upload to import click and cost data from non-AdWords campaigns c) Import a .csv file into Google Analytics to attach new dimensions to existing dimensions d) Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account
a) Link your AdWords account to Google Analytics to import advertising data b) Use Cost Data Upload to import click and cost data from non-AdWords campaigns c) Import a .csv file into Google Analytics to attach new dimensions to existing dimensions
Which of the following are examples of Goals in Google Analytics? (select all that apply) a) Making a purchase b) Signing up for a newsletter c) Completing a successful Google search d) Submitting a contact information form
a) Making a purchase b) Signing up for a newsletter d) Submitting a contact information form
Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics? a) Measurement Protocol b) any of these would be appropriate c) Campaign Tracking parameter d) JavaScript tracking code e) Google Analytics mobile SDK
a) Measurement Protocol
Which of the following would help you to determine the conversion value of a paid keyword? a) Multi-Channel Funnels b) CPM c) CTR d) Real-Time e) none of these answers
a) Multi-Channel Funnels
A macro conversion a) Occurs when someone completes an action that's important to your business b) Is your highest converting campaign c) Always occurs prior to a micro conversion d) Is a large revenue sale that is directly attributable to a display campaign e) Occurs when over 50% of visitors buy an item
a) Occurs when someone completes an action that's important to your business
Which of the following is a "medium" in Google Analytics? a) Organic b) CPC c) Referral d) mail.google.com
a) Organic b) CPC c) Referral
What channels are included by default in the Channels report? (select all that apply) a) Organic Search b) Direct c) Display d) Device
a) Organic Search b) Direct c) Display
Which of the following would be most useful for ranking pages according to revenue contribution? a) Page Value b) Bounce Rate c) Revenue d) ROI e) Margin
a) Page Value
Which of these may be imported to define a remarketing audience? (select all that apply) a) Pre-defined Segment b) Custom Segment c) Goals d) Channel Groupings
a) Pre-defined Segment b) Custom Segment
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful? a) Real-Time b) Intelligence c) Annotations d) Secondary dimensions
a) Real-Time
Which of the following are true about segmentation? (select all that apply) a) Segmentation can help you find the underlying causes of changes to your aggregate data. b) Segmentation allows you to isolate and analyze subsets of your data. c) Segmentation should generally not be used without Real-Time reporting. d) Segmentation is a technique that should only be used by experienced analysts.
a) Segmentation can help you find the underlying causes of changes to your aggregate data. b) Segmentation allows you to isolate and analyze subsets of your data.
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions? a) Source and Medium b) Source, Medium, Campaign, and Ad Content c) Campaign and Medium d) Campaign and Ad Content
a) Source and Medium
In a measurement plan, what are macro-conversions? a) The main actions you want users to take on your website that accomplish your business goals b) The secondary actions users take on your website that lead up to main actions c) The metric data you use to measure business success d) Keyboard shortcuts for tasks in Google Analytics
a) The main actions you want users to take on your website that accomplish your business goals
Which of the following could be measured by defining a goal in Google Analytics? Check all that apply. a) The percentage of sessions that result in a site registration b) The percentage of sessions that are unique c) The percentage of sessions which contain three or more pageviews d) The percentage of sessions during which users spend at least 2 minutes on the site
a) The percentage of sessions that result in a site registration c) The percentage of sessions which contain three or more pageviews d) The percentage of sessions during which users spend at least 2
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion? a) Time Lag b) Conversion Value c) Path Length d) Top Conversion Paths e) Assisted/Last Interaction Conversions
a) Time Lag
When configuring a goal, why is it useful to assign a goal value? a) To attribute monetary value to a non e-commerce site b) To calculate e-commerce metrics c) To determine the popularity of webpages d) You must assign a goal value in order to track conversions
a) To attribute monetary value to a non e-commerce site
Why is it important to keep one unfiltered view when using filters with Google Analytics? a) To ensure you can always access the original data b) In order to configure Goals c) In order to use a filter for multiple views d) There is no reason to have an unfiltered view
a) To ensure you can always access the original data
Which of the following are possible uses of views within a single Google Analytics account? (select all that apply) a) To look more closely at traffic to a specific part of a site (a page or selection of pages) b) To limit a user's access to a subset of data c) To track domains that belong to another account d) To look more closely at traffic to a specific subdomain
a) To look more closely at traffic to a specific part of a site (a page or selection of pages) b) To limit a user's access to a subset of data d) To look more closely at traffic to a specific subdomain
The following are examples of dimensions: (select all that apply) a) Traffic source b) Page name c) Country d) Unique visitors
a) Traffic source b) Page name c) Country
A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels. a) True b) False
a) True
Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs. a) True b) False
a) True
If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics. a) True b) False
a) True
If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. a) True b) False
a) True
Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed. a) True b) False
a) True
Once your Google Analytics data has been processed, it can not be changed. a) True b) False
a) True
Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number. a) True b) False
a) True
Similar to the JavaScript and mobile SDKs, you'll need to include a tracking ID with each hit collected by the Measurement Protocol. a) True b) False
a) True
The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk. a) True b) False
a) True
Third-party data may be joined with the Google Analytics data collected via the tracking code. a) True b) False
a) True
To find your the Analytics tracking code, which sequence of steps should you follow? a) "Admin" tab > "Tracking Code" > "Tracking Info" b) "Admin" tab > "Tracking Info" > "Tracking Code" c) "Reporting" tab > "Audience Reports" > "Tracking Code" d) "Audience Reports" > "Settings" > "Tracking Code
a) True
True or False. In order to see data in the Multi-Channel Funnels reports you must first implement Goals or Ecommerce. a) True b) False
a) True
True or False. It is possible to customize the default channels in the Channels report and create your own custom channels from scratch. a) True b) False
a) True
You can change the default 30 minute session timeout in Google Analytics a) True b) False
a) True
You can only pair metrics with dimensions if they are both in the same scope. a) True b) False
a) True
True or False: The order in which filters appear in your view settings matters. a) True. Filters are executed in the order in which they appear. b) False. Filters are not necessarily executed in the order in which they appear.
a) True. Filters are executed in the order in which they appear.
The following are examples of metrics: (select all that apply) a) Unique visitors b) Page name c) Average visit duration d) Traffic source
a) Unique visitors c) Average visit duration
The URL for the homepage of your site is example.com/index. You would like this to appear as "/home" in your Pages report. How can this be achieved? a) Use a Search and Replace custom filter on the Request URI field where Search Strings is "/index" and Replace String is "/home" b) Use a Search and Replace custom filter on the Request URI field where Search String is "www.example.com/index" and Replace String is "www.example.com/home"
a) Use a Search and Replace custom filter on the Request URI field where Search Strings is "/index" and Replace String is "/home"
Custom Reports in Google Analytics let you do which of the following? (select all that apply) a) Use multiple dimensions together in the same report b) Create a report with Custom Metrics c) Use a Custom Dimension as a primary dimension d) Include customer names and addresses
a) Use multiple dimensions together in the same report b) Create a report with Custom Metrics c) Use a Custom Dimension as a primary dimension
What is the hierarchy of the Google Analytics data model? a) User > Session > Interactions b) Sessions > Visitors > Interactions c) Sessions > Users > Interactions d) Interactions > Users > Sessions
a) User > Session > Interactions
Which of the following platforms is Google Analytics capable of tracking? Check all that apply. a) User activity on a website b) User activity on a mobile website c) User activity on a mobile application d) User activity on a gaming console e) User activity on any digitally connected device
a) User activity on a website b) User activity on a mobile website c) User activity on a mobile application d) User activity on a gaming console e) User activity on any digitally connected device
Applying segments to your reports can help you isolate data for which of the following groups? (select all that apply) a) Users 25 to 34 years of age who have their browser set to Spanish b) Users that viewed a page on your website and then watched a video c) Users that engaged in your social media or email campaigns d) Users who have children
a) Users 25 to 34 years of age who have their browser set to Spanish b) Users that viewed a page on your website and then watched a video c) Users that engaged in your social media or email campaigns
Which of the following groups could you target with Dynamic Remarketing? (select all that apply) a) Users who viewed your homepage b) Users who sign up to your email newsletter c) Users who viewed product detail pages d) Users who abandoned their shopping carts
a) Users who viewed your homepage c) Users who viewed product detail pages d) Users who abandoned their shopping carts
Which of these are remarketing audiences that you can define? (select all that apply) a) Users who visited a specific page on your website b) Users who played a video on your website c) Users who purchased a product on your website d) Users who visited your store in person
a) Users who visited a specific page on your website b) Users who played a video on your website c) Users who purchased a product on your website
Which of the following Behavior metrics shows the number of sessions that included a view of a page? a) Visits b) Unique Pageviews c) Pageviews d) Bounce rate e) Unique Visits
a) Visits
Which of the following types of traffic will show in the "Campaigns" report? Check all that apply a) Visits from Google AdWords campaigns that have autotagging enabled b) Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging c) Visits from all links tagged with the parameter utm_medium=cpc d) Visits from all links tagged with the utm_campaign parameter
a) Visits from Google AdWords campaigns that have autotagging enabled d) Visits from all links tagged with the utm_campaign parameter
Multi-channel Funnel reports can credit conversions across which of these channels? (select all that apply) a) Website referrals b) Paid and organic search c) Custom campaigns d) Television channels
a) Website referrals b) Paid and organic search c) Custom campaigns
Which of the following questions could you answer with the Ecommerce reports? Check all that apply. a) Which product category brings in the most revenue for my business? b) What are the ten most frequently purchased products on my site? c) What products did a visitor purchase together in the same transaction? d) What is the average order value of the transactions placed on my site?
a) Which product category brings in the most revenue for my business? b) What are the ten most frequently purchased products on my site? c) What products did a visitor purchase together in the same transaction? d) What is the average order value of the transactions placed on my site?
Your Multi-Channel Funnel reports have no data. What is the most likely reason? a) You haven't implemented Goals or Ecommerce b) Your are not using Content Experiments c) You haven't enabled demographic data d) You haven't set up Goal Funnels e) You are not using Google Tag Manager
a) You haven't implemented Goals or Ecommerce
Which of the following would prevent data from appearing in a Custom Report? (select all that apply) a) You've applied a filter that filters out all of your data b) You haven't shared that Custom report with users in the same view c) You have included dimensions and metrics of different scopes d) You've applied too many dimensions to the Custom report
a) You've applied a filter that filters out all of your data c) You have included dimensions and metrics of different scopes
To add external data to Google Analytics using the Data Import feature, you must have: a) a key that links the imported data with Google Analytics b) a key that links the imported data with your AdWords account c) an SDK that links the imported data with Google Analytics d) an API that links the imported data with your AdWords account
a) a key that links the imported data with Google Analytics
You can adjust sample size in Google Analytics by a) adjusting a control in the reporting interface b) adjusting the session timeout control c) adding a segment to your report d) any of these actions will adjust the sample size
a) adjusting a control in the reporting interface
The reporting APIs can be used to: (select all that apply) a) automate complex reporting tasks b) automate your tracking code customizations c) retrieve Google Analytics data for use in your own applications d) build your own dashboard with Google Analytics data
a) automate complex reporting tasks c) retrieve Google Analytics data for use in your own applications d) build your own dashboard with Google Analytics data
The tracking code in Google Analytics: (select all that apply) a) connects data to your specific Google Analytics account b) sends data back to your Google Analytics account for reporting c) tracks changes in your AdWords account d) identifies new and returning users
a) connects data to your specific Google Analytics account b) sends data back to your Google Analytics account for reporting d) identifies new and returning users
In the Linear attribution model, a) each touchpoint in the conversion path share equal credit for the conversion b) the last touchpoint receives 100% of the credit for the conversion c) the touchpoints closest in time to the conversion get most of the credit d) the first touchpoint receives 100% credit for the conversion
a) each touchpoint in the conversion path share equal credit for the conversion
Which of the following is a "source" in Google Analytics? (select all that apply) a) googlemerchandisestore.com b) (direct) c) Google d) Email
a) googlemerchandisestore.com b) (direct) c) Google
The Site Search reports show: a) how users search your site b) traffic coming from search engines c) traffic coming from Google organic search d) traffic coming from Google paid search
a) how users search your site
Filters can modify the data in your Google Analytics reports by: (select all that apply) a) including data b) excluding data c) exporting data d) changing how data looks in reports
a) including data b) excluding data d) changing how data looks in reports
The demographics and interest category information in Google Analytics comes from a) the DoubleClick third-party cookie b) Google Tag Manager c) survey data filled out by users d) Information that you upload from your CRM e) The AdWords first-party cookie
a) the DoubleClick third-party cookie
What is Bounce Rate? a) the percentage of visits when a visitor viewed only one page and then exited without a second interaction on the site b) the percentage of times unique visitors returned to your website in a given time period c) the percentage of sessions for which a visitor exits from your homepage d) the percentage of site exits
a) the percentage of visits when a visitor viewed only one page and then exited without a second interaction on the site
Each query sent to the Reporting API must specify: (select all that apply) a) the start and end dates b) the name of the standard report you wish to use c) which metrics to display d) the ID of the account view that the data should be retrieved from
a) the start and end dates c) which metrics to display d) the ID of the account view that the data should be retrieved from
What is the purpose of the URL builder? a) to generate a URL with tracking parameters b) to optimize landing pages c) using the URL builder is required in order to track AdWords visits d) to generate the URL tracking parameters that need to be appended to an organic search result
a) to generate a URL with tracking parameters
During data Processing, Google Analytics: a) transforms the raw data from Collection using the Configuration settings b) collects the data from Analytics tracking code added to a website, mobile application or other digital environment c) lets you access and analyze your data using the Reporting interface d) lets you adjust Configuration settings before data is collected
a) transforms the raw data from Collection using the Configuration settings
When Google Analytics processes data, one of the main tasks it completes is organizing hits into: a) users and sessions b) cohorts and interactions c) registered users and browsers d) purchasers and browsers
a) users and sessions
Which campaign parameter is NOT standard in Google Analytics? [2017 question] a) utm_adgroup b) utm_source c) utm_medium d) utm_content
a) utm_adgroup
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic" report? Select all that apply. a) utm_campaign b) utm_term c) utm_source d) utm_medium e) utm_content
a) utm_campaign c) utm_source d) utm_medium
Which of the following is a valid tagged custom campaign? Select all that apply. a) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring b) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter c) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks d) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
a) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring b) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter c) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks d) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
Which of the following should you manually tag with campaign tracking variables? Check all that apply. a) Banner ads b) AdWords campaigns c) Referrals d) Organic search traffic e) Non-AdWords CPC campaigns f) Email campaigns
a)Banner ads e)Non-AdWords CPC campaigns f) Email campaigns
A customer visits your site four times in a month before making a $100 purchase on your site. She first comes to your site by clicking on a search ad, then a social media ad, then another search ad, and finally a display ad. If you're using a linear attribution model, how much conversion credit could be assigned to the last display ad? a) $0 b) $25 c) $50 d) $100
b) $25
Which of the following are metrics? Select all that apply. a) City b) % New Visits c) Pageviews d) Browser
b) % New Visits c) Pageviews
If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as: a) 0 b) 1 c) 2 d) 3
b) 1
Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? a) 0% b) 100% c) 50% d) 33% e) 200%
b) 100%
What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account? a) 100 cookies b) 1000 cookies c) 2000 cookies d) 5000 cookies
b) 1000 cookies
By default, an Analytics session ends when inactive for: a) 15 minutes b) 30 minutes c) 45 minutes d) 60 minutes
b) 30 minutes
What does Google Analytics call a URL that passes parameters of useful information for reporting? a) A data stream b) A hit c) A dimension d) A metric
b) A hit
You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main "macro conversion" for your site? a) A potential customer visits a lead form, but doesn't fill it out or submit it. b) A potential customer fills out and submits a lead form. c) A potential customer downloads a spec sheet for one of your machines. d) A potential customer signs up for your weekly newsletter. e) A potential customer joins your social media community.
b) A potential customer fills out and submits a lead form.
If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use? a) User Explorer report b) Active Users report c) Users Flow report d) Behavior Overview report
b) Active Users report
What setting must you enable to see data in Demographics and Interests Reports? a) Content Grouping b) Advertising features c) User permissions on the view d) In-Page Analytics
b) Advertising features
Which of the following is a session level interaction? a) ecommerce transaction b) All of these answers are correct. c) social interaction d) pageview e) event
b) All of these answers are correct.
In Google Analytics, what is a "dimension"? a) The total amount of revenue a business has made in a given date range. b) An attribute of a data set that can be organized for better analysis. c) A comparison of data between two date ranges. d) A report that offers information about your audience.
b) An attribute of a data set that can be organized for better analysis.
What will happen if a user clears the Analytics cookie from their browser? (select all that apply) a) Analytics will inform the user that they need to set a new Analytics cookie b) Analytics will not be able to associate user behavior data with past data collected c) Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page d) Analytics will recognize users when they return
b) Analytics will not be able to associate user behavior data with past data collected c) Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Custom Dimensions can be used in which of the following reports? (select all that apply) a) As primary dimensions in Standard reports b) As secondary dimensions in Standard reports c) As primary dimensions in Custom Reports d) As custom metrics in Custom Reports
b) As secondary dimensions in Standard reports c) As primary dimensions in Custom Reports
You've noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path? a) Visits b) Assisted Conversions c) Bounce Rate d) Impressions e) Clicks
b) Assisted Conversions
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? a) Primary conversion b) Assisted conversion c) Second-to-last-click attribution d) Last-click attribution
b) Assisted conversion
If you wanted to see a visual representation of which pages users entered your website on, what report should you view? a) Landing Pages report b) Behavior Flow report c) Content Drilldown report d) Treemaps report
b) Behavior Flow report
How is Google Analytics able to determine if a group of website interactions are all from the same user device? a) By detecting what city, operating system and browser the hits come from b) By setting a unique ID for the device that is attached to each hit c) By grouping together all hits that are collected within a 30 minute time period d) Google Analytics is not able to detect if a group of interactions are from the same user device
b) By setting a unique ID for the device that is attached to each hit
If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose? a) Pivot view b) Comparison view c) Performance view d) Percentage view Answer:
b) Comparison view
Which report can show you how well particular sections of your website content performed? a) Location report b) Content Drilldown report c) Frequency and Recency report d) Top Events report
b) Content Drilldown report
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up? a) Create a new view and apply an advanced filter that deletes page data outside the subdirectory b) Create a duplicate view and add a filter: select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory c) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory d) Create a new web property and add the new tracking code to the pages on the subdirectory
b) Create a duplicate view and add a filter: select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory
If you wish to collect data from two related websites with different domains in a single Google Analytics property, what feature must you set up? a) Advanced filters b) Cross-domain tracking c) Event tracking d) Custom Dimensions
b) Cross-domain tracking
If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data? a) Custom Filter b) Custom Dimension c) Custom Metric d) Event Tracking
b) Custom Dimension
To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area? a) Custom Segment b) Custom Dimension c) Custom Metric d) Custom Report
b) Custom Dimension
You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics? a) Analytics Intelligence b) Data Import c) Segments d) Annotations e) Custom Reports
b) Data Import
Which of the following are examples of Sources? Select all that apply. a) Email b) Example.com c) Search d) Google e) Display
b) Example.com d) Google
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. a) True b) False
b) False
By selecting "Share Template Link" you can share your dashboard and your data with another user. a) True b) False
b) False
Filters allow you to reprocess historical data from before the filter was applied. a) True b) False
b) False
Filters may be applied retroactively to any data that has been processed a) True b) False
b) False
For mobile applications, Google Analytics will use the same Javascript tracking code as websites. a) True b) False
b) False
If data is excluded from a view using a filter, it may be recovered within thirty days. a) True b) False
b) False
If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate. a) True b) False
b) False
In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. a) True b) False
b) False
New views can include website data from before the view was created. a) True b) False
b) False
Segments are applied before sampling, so even if your data is being sampled, your segments will not be. a) True b) False
b) False
The same type of Google Analytics tracking code should be used for both a website and a mobile app. a) True b) False
b) False
True or False. Custom Reports will only display data for the date range selected at the time the report is created. a) True b) False
b) False
True or False: To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking. a) True b) False
b) False
When you create a Goal in Google Analytics, you must set up a funnel visualization. a) True b) False
b) False
You can apply a Custom Dimension to data you collected before you created the dimension and made it active. a) True b) False
b) False
True or False: When you share a link to a custom report, you share the data in the report. a) True: Sharing a link to a custom report shares the data in the report. b) False: Sharing a link to a custom report only shares a template for the report.
b) False: Sharing a link to a custom report only shares a template for the report.
Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search? a) Assisted Conversion Value b) First Interaction (Click) Conversions c) Conversion Rate d) None of these metrics
b) First Interaction (Click) Conversions
If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create? a) Explorer b) Flat Table c) Map Overlay d) Pivot Table
b) Flat Table
You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report? a) Google Analytics will allow you to create this report, and the report makes sense since you chose to combine hit-level metrics with the hit-level dimension Page Title. b) Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title. c) Google Analytics will not allow you to create this report.
b) Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title.
Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions? a) AdWords Keywords b) Hour of Day c) Destination URLs d) Placements e) Campaigns
b) Hour Of Day
You want to know whenever weekly revenue for your "spring sale" campaign increases or decreases by 10%. Which of the following would me most useful? a) Secondary Dimensions b) Intelligence Alerts c) Annotations d) Real-Time
b) Intelligence Alerts
Which of the following would you use to send data from a website to Google Analytics? a) Campaign Tracking paramenter b) JavaScript tracking code c) none of these would be appropriate d) Google Analytics mobile SDK
b) JavaScript tracking code
Create a goal in the "Master Profile" for the website to match the following pages: www.mysite.com/thankyou/shoes www.mysite.com/thankyou/shirt www.mysite.com/thankyou What match type and URI pattern did you use to create the goal in your account? a) Match type: Equals to; URI pattern: /thankyou b) Match type: Begins with; URI pattern: /thankyou c) Match type: Equals to; URI pattern: www.mysite.com/thankyou d) Match type: Begins with; URI pattern: www.mysite.com/thankyou
b) Match type: Begins with; URI pattern: /thankyou
Which of the following Google Analytics dimensions are only available for AdWords traffic? Check all that apply. a) Medium b) Matched Search Query c) Query Match Type d) Placement Domain e) Source f) Campaign
b) Matched Search Query c) Query Match Type d) Placement Domain
What are the three different campaign tags that Google Analytics requires for accurate campaign tracking? a) Medium, Source, and Content b) Medium, Source, and Campaign c) Campaign, Content, and Term d) Source, Content, and Term
b) Medium, Source, and Campaign
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)? a) One account, one property, no views b) One account, two properties c) One account, one property, two views d) One account, one property, one view, because you can't use Google Analytics to track the mobile app
b) One account, two properties
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select? a) City, and Goal Conversion Rate as a secondary dimension b) Operating System, and City as a secondary dimension c) Goal Conversion Rate, and City as a secondary dimension d) any one of these options
b) Operating System, and City as a secondary dimension
Which of the following are examples of channels? Select all that apply. a) Audience b) Organic Search c) Conversion d) Display e) Email
b) Organic Search d) Display e) Email
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page? a) Annotations b) Real-Time c) Secondary dimensions d) Intelligence Alerts Answer:
b) Real-Time
Which of the following are true about segmentation? Check all that apply. a) Segmentation allows you to combine data from multiple web properties in your reports. b) Segmentation allows you to isolate and analyze subsets of your data. c) Segmentation is a technique that should only be used by experienced analysts. d) Segmentation can help you find the underlying causes of changes to your aggregate data.
b) Segmentation allows you to isolate and analyze subsets of your data. d) Segmentation can help you find the underlying causes of changes to your aggregate data.
Which of the following are possible ways to view the dimension "Ad Content" in your Google Analytics AdWords reports? Check all that apply. a) Switch the primary dimension in the AdWords Campaigns report to "Ad Content" b) Switch the primary dimension in the AdWords Keywords report to "Ad Content" c) Add "Ad Content" to the Campaigns report as a secondary dimension
b) Switch the primary dimension in the AdWords Keywords report to "Ad Content" c) Add "Ad Content" to the Campaigns report as a secondary dimension
Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits? a) Date comparison b) Table filter c) Table sort d) Plot rows e) Primary dimension f) Secondary dimension g) Pie chart h) Pivot table
b) Table filter
Why might a site have a high Bounce Rate? Check all that apply. a) The landing page of the site has extra Event Tracking implemented to track additional actions besides pageviews. b) The ads that bring the users to the site set different expectations than the landing page. c) The site only has one page (e.g. a simple blog). d) The page that your users typically land on doesn't have enough information or a good call-to-action.
b) The ads that bring the users to the site set different expectations than the landing page. c) The site only has one page (e.g. a simple blog). d) The page that your users typically land on doesn't have enough information or a good call-to-action.
Check all that apply a) If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it. b) To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites. c) Once a view is deleted it can be restored using the trash can feature. d) When a new view is created, it will show the historical data from the first view you created for the property.
b) To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites. c) Once a view is deleted it can be restored using the trash can feature.
Which of the following Multi-Channel Funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app? a) Assisted Conversions b) Top Conversion Paths c) Time Lag d) Path Length
b) Top Conversion Paths
You want to measure the percentage of sessions during which the user clicks a "product detail" button. Which of the following would you need to do in order to see this information? a) Track the button as a page view and look at the Events Overview b) Track the button with an event and set up an event goal c) Enable the button as a KPI and set up a dashboard d) Set up a "product details" button in the ecommerce JavaScript e) None of these options will work
b) Track the button with an event and set up an event goal
What does the "Users" metric measure? a) The total number of visits to your website b) Users that had at least one session on your site in the given date range c) Users that landed on the homepage of your website d) Users who have signed up to an email newsletter on your website
b) Users that had at least one session on your site in the given date range
In Google Analytics, what is "remarketing"? a) When users visit your website for the first time and complete a conversion b) When you show users targeted ads to bring them back to your website and encourage a conversion c) When Google Analytics can't distinguish a new user because they have deleted their browser cookies d) When a user buys an available product from a competitor
b) When you show users targeted ads to bring them back to your website and encourage a conversion
Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report? Check all that apply. a) You must have Ecommerce reporting implemented. b) You must set up a Goal for the conversion. c) You must set up each of the three pages as a funnel step in the Goal settings. d) None of the above. Goal Flow reports are automatically populated with data about your conversion processes.
b) You must set up a Goal for the conversion. c) You must set up each of the three pages as a funnel step in the Goal settings.
Which of the following represents a macro conversion for an ecommerce site? a) receiving a product inquiry b) a completed sales transaction c) collecting a lead d) a click on a "buy" button e) all of the above
b) a completed sales transaction
You should add Analytics tracking code to your site___________________ a) before documenting your business objectives b) after implementation planning c) when it's convenient for your IT team d) during measurement planning
b) after implementation planning
Setting up goals allows you to see________. a) bounce rate b) conversion rates c) a list of transactions d) ecommerce revenue
b) conversion rates
Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript? a) tax amount b) credit card number c) billing city d) purchase amount e) product SKU(s)
b) credit card number
In order to set up ecommerce tracking, you need to_________. Select all that apply. a) have linked an AdWords account with your Google Analytics account b) enable ecommerce tracking in at least one of the views for a property c) add ecommerce tracking JavaScript to your receipt page or "transaction complete" page d) add an ecommerce campaign variable to your URLs
b) enable ecommerce tracking in at least one of the views for a property c) add ecommerce tracking JavaScript to your receipt page or "transaction complete" page
It is recommended that you place the Google Analytics javascript tracking code: a) just after the opening <head> tag b) just before the closing </head> tag c) just after the opening <footer> tag d) just before the closing </footer> tag
b) just before the closing </head> tag
Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking? Check all that apply. a) search b) referral c) cpc d) organic e) email f) display g) ppc i) (none), when the traffic source is "direct"
b) referral d) organic i) (none), when the traffic source is "direct"
You can retrieve Google Analytics reporting data through the following methods: (select all that apply) a) the account administration settings b) the reporting interface c) the SDKs d) an API
b) the reporting interface d) an API
Which campaign tracking variables should you always use when manually tagging a URL? a) utm_content, utm_campaign b) utm_source, utm_medium, utm_campaign c) utm_source, utm_content d) utm_campaign, utm_adgroup, utm_term
b) utm_source, utm_medium, utm_campaig
Google Analytics Goals let you specify: a) which users are likely to convert b) which interactions should be used to calculate conversions c) which users spend the most time on your home page d) which page or screen is the first of a user's visit
b) which interactions should be used to calculate conversions
Which of the following is the correct format for a custom campaign parameter added to a URL? (select all that apply) a) www.googlemerchandisestore.com/?utm campaign=fallsale b) www.googlemerchandisestore.com/?utm_campaign=fallsale c) www.googlemerchandisestore.com/?utm_campaign=fall_sale d) www.googlemerchandisestore.com/?utm_campaign = fall sale
b) www.googlemerchandisestore.com/?utm_campaign=fallsale c) www.googlemerchandisestore.com/?utm_campaign=fall_sale
How many reporting widgets can you save to a dashboard? a) 6 b) 9 c) 12 d) 16
c) 12
In order to see data in the Events reports, which of the following must you do in addition to implementing the standard Google Analytics tracking code on your site? a) Set up Event Tracking on the Account settings page and specify which types of events you want to track b) Set up Event Tracking on the Property settings page and specify which types of events you want to track c) Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event d) None of the above. Events are automatically tracked with the standard Google Analytics tracking code.
c) Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event
If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view? a) Active Users report b) Engagement report c) All Pages report d) Frequency and Recency report
c) All Pages report
Which of the following are examples of Sources? a) example.com b) mail.google.com c) All of these are possible Sources. d) (direct) e) google
c) All of these are possible Sources.
Which of the following types of data can be collected and reported in the Site Speed reports? a) button click response time b) how quickly images load c) All of these are tracked by the Site Speed reports. d) page-load time for a sample of pageviews on your site e) how quickly the browser parses a page and makes it available for user interaction
c) All of these are tracked by the Site Speed reports.
Your web property is "www.example.com". You set up a URL goal of "/thankyou" and a Match Type of "Begins with". Which of the following URLs will count as goals? a) www.example.com/thankyou.html b) www.example.com/thankyou/receipt.php c) All of these would count as goals. d) www.example.com/thankyou.php
c) All of these would count as goals.
In Google Analytics, what is a "secondary dimension"? a) An additional widget you can add to a dashboard for more specific analysis. b) An additional metric you can add to a report for more specific analysis. c) An additional dimension you can add to a report for more specific analysis. d) A visualization that allows you to view understand the impact of your data.
c) An additional dimension you can add to a report for more specific analysis.
Why is it important that you maintain one unfiltered view when using filters with your Analytics account? a) You will need to configure your goals in the unfiltered view b) Without one unfiltered view, you will not be able to use a filter for multiple views c) An unfiltered view ensures that the original data can always be accessed d) There is no reason to maintain an unfiltered view
c) An unfiltered view ensures that the original data can always be accessed
Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users' location? a) Campaigns b) Keywords c) Bid Adjustments d) Destination URLs
c) Bid Adjustments
What four parameters can you include with an event hit for reporting? a) Category, Action, Label, Total Events b) Category, Action, Label, Unique Events c) Category, Action, Label, Value d) Event, Category, Action, Label
c) Category, Action, Label, Value
Which are the four main parts of the Google Analytics platform? a) Configuration, Processing, Reporting, and Recollection b) Configuration, Collection, Progressing, and Reporting c) Collection, Configuration, Processing, and Reporting d) Collection, Processing, Continuation, and Reporting
c) Collection, Configuration, Processing, and Reporting
If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up? a) Custom Filter b) Custom Dimension c) Custom Metric d) Custom Alert
c) Custom Metric
Which of the following technologies or features can be used to add data to Google Analytics? a) Data Import, Real-Time b) Data Import, Intelligence c) Data Import, Measurement Protocol d) Real-Time, Intelligence
c) Data Import and Measurement Protocol
What would you use to compare two date ranges in a report? a) Hourly, Day, Week, Month views in the time graph b) Real-time reports c) Date range comparison d) Account selector
c) Date range comparison
Which of the following should be the first step you complete during the analytics planning process? a) Implement Google Analytics b) Create your implementation plan c) Define your overall measurement plan and business objectives d) Maintain and refine your plans e) Document your technical infrastructure
c) Define your overall measurement plan and business objectives
Which report should you use to check if users are exiting from important pages on your website? a) Landing Pages report b) All Pages report c) Exit Pages report d) Pages report under Events
c) Exit Pages report
If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply? a) Filter 1: include U.S. > Filter 2: include Canada b) Filter 1: include Canada > Filter 2: include U.S. c) Filter 1: include U.S. and Canada d) Filter 1: exclude Europe and Asia
c) Filter 1: include U.S. and Canada
Which of the following Audience reports would you use to see how often users return to your site? a) Location reports b) Language c) Frequency & Recency reports d) New vs. Returning reports e) Engagement reports f) Browser & OS reports g) Mobile reports
c) Frequency & Recency reports
Which of these are required for Multi-channel Funnels? [2017 question] a) Advertising Features b) Custom Dimension c) Goals or Ecommerce d) In-page Analysis
c) Goals or Ecommerce
To use Analytics to track user behavior on your website, what must you add to each page of your site? a) PHP tracking code b) Google Analytics account number only c) Google Analytics tracking code d) A permissions button
c) Google Analytics tracking code
What are the four scopes available for dimensions and metrics? a) Event-level, session-level, transaction-level, or user-level scope b) Location-level, duration-level, product-level, or user-level scope c) Hit-level, session-level, product-level, or user-level scope d) Event-level, duration-level, transaction-level, or user-level scope
c) Hit-level, session-level, product-level, or user-level scope
Which of the following is true of ROI? a) If Cost is $5 and Revenue is $5, your ROI is 50% b) If Cost is $5 and Revenue is $5, your ROI is 100% c) If Cost is $5 and Revenue is $5, your ROI is 0% d) If Cost is $5 and Revenue is $5, your ROI is 20% e) None of these answers are true of ROI
c) If Cost is $5 and Revenue is $5, your ROI is 0%
The code snippet for tracking websites with Google Analytics is written in: a) AJAX b) Flash c) JavaScript d) PHP
c) JavaScript
Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user's session? a) All Pages b) Content Drilldown c) Landing Pages d) Exit Pages e) Site Speed f) Site Search g) Events
c) Landing Pages
Which of the following metrics would allow you to assess AdWords campaign profitability? (Select all that apply) a) Revenue per Click b) CTR c) ROI d) Margin e) CPM
c) ROI
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions? a) Campaign and Medium b) Campaign and Ad Content c) Source and Medium d) Source, Medium, Campaign, and Ad Content
c) Source and Medium
Which report would best help you identify potential browser issues with your website traffic? a) The Active Users report b) The New vs Returning report c) The Browser & OS report d) The Source/Medium report
c) The Browser & OS report
To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to? a) The Google Search Center b) The Google Analytics Center c) The Google Merchant Center d) The Google Help Center
c) The Google Merchant Center
If you would like to quickly generate campaign tags for tracking, what tool should you use? a) The Measurement Protocol b) The Segment Builder c) The URL Builder d) The Goal Selector
c) The URL Builder
If a paid keyword has an Assisted/Last Click or Direct Conversion value of .5, which of the following is true? a) The keyword played an assist role in exactly one conversion b) The keyword played an assist role in exactly five conversions c) The keyword played an assist role less often than it played a last click role d) none of these answers
c) The keyword played an assist role less often than it played a last click role
What are the two methods of importing external data into Google Analytics using Dimension Widening? (select all that apply) a) Linking to Google Spreadsheets b) Using the Mobile SDKs c) Using the API d) Uploading a spreadsheet or CSV file
c) Using the API d) Uploading a spreadsheet or CSV file
Which of the following is an example of adding internal context to your data? Choose one. a) Using third-party data from your competition to set targets for your own site performance. b) Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance. c) Using your site's historical monthly visits data to set a future monthly visits target.
c) Using your site's historical monthly visits data to set a future monthly visits target.
When will Google Analytics end a default session? a) After 30 minutes, regardless of user activity on your website b) Once the user opens another browser window c) When a user is inactive on your site for 30 minutes or more or closes a browser window d) At noon every day
c) When a user is inactive on your site for 30 minutes or more or closes a browser window
Which of the following are "hit" types tracked by Google Analytics? a) pageviews b) events c) all of these answers are correct d) transactions
c) all of these answers are correct
Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called: a) resending b) rerouting c) dispatching d) displacing
c) dispatching
It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? a) collecting user information for sales teams to connect with potential leads b) selling products or services c) encourage engagement and frequent visitation d) all these options are equally relevant as business objectives for content publishers
c) encourage engagement and frequent visitation
When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google? a) when encrypted b) in custom campaigns only c) never
c) never
Google Analytics can recognize returning users a) on websites only b) on websites, Android mobile apps c) on websites, iOS mobile apps, Android mobile apps d) Google Analytics cannot recognize returning users on any device
c) on websites, iOS mobile apps, Android mobile apps
The process Google Analytics uses to retrieve data from large, complex data sets faster is called: a) retrieval b) expediency c) sampling d) configuration
c) sampling
You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful? a) set up Real-Time reporting b) set up a dashboard c) set up an event goal d) set up a custom report
c) set up an event goal
Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers. a) reporting b) replication c) collection d) configuration e) calculation f) analysis g) certification h) processing
collection, configuration, processing, reporting
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? a) 2 b) 0 c) 5 d) 1
d) 1
How many segments does Google Analytics allow you to compare at once? a) 1 b) 2 c) 3 d) 4
d) 4
What is the maximum duration that a user can be included in a remarketing audience that you've defined? a) 120 days b) 180 days c) 365 days d) 540 days
d) 540 days
Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom? a) View → Account → Property b) Property → Account → View c) Account → View → Property d) Account → Property → View
d) Account → Property → View
Filters allow you to: a) Exclude data from a view b) Include data in a view c) Modify which data appears in your reports d) All of the above
d) All of the above
If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? a) /thankyou.html b) /thankyou.php c) /thankyou/receipt.php d) All of the above
d) All of the above
Using filters, you can _______. a) exclude data from a view b) change how the data looks in your reports c) include data in a view d) All of these answers apply
d) All of these answers apply
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website? a) Browser b) Device category c) Language d) All of these dimensions e) None of these dimensions
d) All of these dimensions
You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful? a) Behavior b) Conversion c) Admin d) Audience e) Acquisition
d) Audience
What is the first step of analytics planning? a) Document your technical infrastructure b) Implement Google Analytics c) Create your implementation plan d) Define your overall measurement plan and business objectives
d) Define your overall measurement plan and business objectives
Which of the following are examples of Mediums? Select all that apply. a) Conversion b) Example.com c) Google d) Email e) All of these are Mediums.
d) Email
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? a) Last Interaction model b) Last Non-Direct Click model c) Linear model d) First Interaction model
d) First Interaction model
Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average? a) Location reports b) Language c) Frequency & Recency reports d) New vs. Returning reports e) Engagement reports f) Browser & OS reports g) Mobile reports
d) New vs. Returning reports
Channel X has an Assisted/Last Interaction Conversion value of exactly 1. Which of the following is true? a) Channel X equally initiates and assists conversions b) Channel X always initiates conversions c) Channel X is always the last click before conversion d) None of these is true
d) None of these is true
If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners? a) Channels report b) Source/Medium report c) Treemaps report d) Referrals report
d) Referrals report
Which of the following are dimensions? a) Conversion Rate b) % New Sessions c) Bounce Rate d) Region
d) Region
Which of the following are dimensions? a) % New Sessions b) Bounce rate c) Conversion Rate d) Screen resolution e) Region
d) Screen resolution e) Region
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? a) Keyword report b) Affinity Categories c) Search Engine Optimization report d) Site Search report
d) Site Search report
You define a Destination goal by: a) Adding the e-commerce code to the goal page b) Adding the conversion ID to the tracking code on the goal page c) Dragging the goal page onto a Standard Report d) Specifying the conversion page in your view settings within Google Analytics
d) Specifying the conversion page in your view settings within Google Analytics
In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics? a) The games on your site are highly interactive. b) A typical session on your site involves filling out at least 3 forms. c) The default session timeout length is set dynamically by Google Analytics and you cannot change it. d) The average length of videos on your site is 35 minutes. e) The average article on your site takes 4 minutes to read.
d) The average length of videos on your site is 35 minutes.
In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics? a) You need to start collecting Real-Time Data. b) The default session timeout length is set dynamically by Google Analytics and you cannot change it. c) Users typically spend less than 2 minutes on each page of your site. d) The average length of videos on your site is 35 minutes.
d) The average length of videos on your site is 35 minutes.
What is a "metric" in Google Analytics? [2017 question] a) A dimension that can help you analyze site performance. b) The dates in your date range. c) A segment of data separated out in a report for comparison. d) The numbers in a data set often paired with dimensions.
d) The numbers in a data set often paired with dimensions.
In Google Analytics, what is the "Bounce Rate"? a) The number of times unique users returned to your website in a given time period b) The percentage of sessions in which a user exits from your homepage c) The percentage of total site exits d) The percentage of visits when a user landed on your website and exited without any interactions
d) The percentage of visits when a user landed on your website and exited without any interactions
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? a) Google Analytics does not keep track of sessions by default b) The visitor's session expires after 5 minutes of inactivity c) The visitor's session expires once the visitor has exited your site d) The visitor's session expires after 30 minutes of inactivity
d) The visitor's session expires after 30 minutes of inactivity
Which of the following AdWords reports would you use to investigate whether you should modify your bidding during certain hours of the day to optimize conversions? a) Campaigns b) Keywords c) Search Queries d) Time of Day e) Destination URLs
d) Time of Day
When configuring a goal, why is it useful to assign a goal value? a) To determine the conversion rate b) To calculate ecommerce metrics c) To determine the popularity of each of your pages d) To attribute monetary value to non-ecommerce conversions
d) To attribute monetary value to non-ecommerce conversions
If you wanted to create a Custom Dimension to view data about users who logged into your website, what scope would you apply? a) Hit b) Product c) Session d) User
d) User
Which of the following are measures of traffic volume? a) Avg. Time on Site b) Margin c) Bounce Rate d) Visits
d) Visits
Which of these is NOT a benefit of using segments in your data analysis? [2017 question] a) You can analyze users by single or multi-session conditions b) You can isolate and analyze specific conversions paths using conversion segments c) You can compare behavior metrics for groups of users live Converters vs non Converters d) You can permanently modify the data in your view
d) You can permanently modify the data in your view
Which of the following most accurately describes the concept of attribution in digital analytics? a) calculating cost per click b) determining a user's device c) calculating ROI d) assigning credit for conversions e) determining a traffic source
d) assigning credit for conversions
In order to distinguish between users on web pages, Google Analytics: a) uses the IP address of a device that accesses the site b) uses the city, state and country of a visitor that access the site c) creates anonymous unique identifiers using third-party cookies d) creates anonymous unique identifiers using first-party cookies
d) creates anonymous unique identifiers using first-party cookies
Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business? a) bounce rate and average session duration b) pageviews and revenue c) pageviews and bounce rate d) revenue and average order value
d) revenue and average order value
Which of the following would you use to exclude rows with fewer than 10 visits? a) table sort b) primary dimension c) secondary dimension d) table filter e) pivot table
d) table filter
Which is the recommended parameter for identifying different versions of an ad? a) utm_ad b) utm_medium c) utm_creative d) utm_content
d) utm_content
You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default? a) Behavior b) Conversion c) Audience d) Admin e) Acquisition
e) Acquisition
Which of the following would prevent URL destination goal conversions from being recorded? a) There was a misspelling in the URL of the goal definition b) The tracking code is missing from the conversion page c) The match type in the goal definition is incorrect d) No URL destination goals have been defined e) All of these answers apply
e) All of these answers apply
Which of the following is not a default Medium in Google Analytics? a) cpc b) referral c) organic d) email e) All of these are default Mediums.
e) All of these are default Mediums.
Which of the following Channels is part of the Default Channel Grouping? a) Display b) Direct c) Social d) Organic e) All of these are part of the Default Channel Grouping.
e) All of these are part of the Default Channel Grouping.
Which of the following questions can be answered using the goal flow report? a) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? b) Are there a lot of unexpected exits from a step in the middle of my conversion funnel? c) Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices? d) Do visitors usually start my conversion process from the first step or somewhere in the middle? e) All of these can be answered using the goal flow report.
e) All of these can be answered using the goal flow report.
Which of the following could be measured by defining a goal in Google Analytics? a) The percentage of visits that contain only one page view b) The percentage of visits during which visitors spent at least two minutes on the site c) The percentage of visits that result in a site registration d) Conversion rate e) All of these could be measured by defining a goal in Google Analytics
e) All of these could be measured by defining a goal in Google Analytics
You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default? a) Search b) Acquisition c) Audience d) Conversion e) Behavior
e) Behavior
Which of the following would be most useful for optimizing landing pages? a) Unique Visits b) Unique Pageviews c) Visits d) Pageviews e) Bounce Rate
e) Bounce Rate
Specifying a goal value allows Google Analytics to calculate __________. a) Revenue per Click b) Bounce Rate c) Average Order Value d) Ecommerce Revenue e) Goal Revenue
e) Goal Revenue
Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? a) an offline sale b) an online sale c) a view of the home page d) All of these are mirco conversions for this site. e) Use of the "customize your watch" tool
e) Use of the "customize your watch" tool
Which of the following would be valid segments to consider when looking at data? (select all that apply) a) traffic by device b) traffic by geography c) traffic by marketing channel d) traffic by time of day e) all of the above
e) all of the above
Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct
e) all of these answers are correct
Which of the following technologies on your site influence how you implement Analytics? a) Server redirects b) Query string parameters c) Flash and AJAX events d) Responsive web design e) all of these answers are correct
e) all of these answers are correct
Which of the following are possible uses of filters? a) replace complicated page URLs with readable text strings b) report on only a subdomain or directory c) include only traffic coming from a particular campaign d) exclude visits from a particular IP address e) all of these are possible uses of filters
e) all of these are possible uses of filters
Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table? a) add a primary dimension b) sort the table by sessions from highest to lowest c) use a pivot table with two dimensions d) add a secondary dimension e) apply a table filter Answer:
e) apply a table filter
Which of the following would you use to show two date ranges on the same graph? a) secondary dimension b) motion chart c) plot rows d) pivot table e) date comparison
e) date comparison
You can combine a metric X with a dimension Y in Google Analytics a) as long as sampling is not required b) if X and Y have been precalculated together in an aggregate table c) if X and Y are in the same channel grouping d) if X and Y have the same campaign e) if X and Y have the same scope
e) if X and Y have the same scope
Which of the following are valid scopes for dimensions? a) user level, campaign level, session level, hit level b) campaign level, session level, hit level c) session level, hit level d) none of these answers is correct e) user level, session level, hit level
e) user level, session level, hit level
Which of the following reporting tools would you use to show the dimension "city" next to the dimension "source" in a report? a) Date comparison b) Table filter c) Table sort d) Plot rows e) Primary dimension f) Secondary dimension g) Pie chart h) Pivot table
f) Secondary dimension
Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns? a) All Pages b) Content Drilldown c) Landing Pages d) Exit Pages e) Site Speed f) Site Search g) Events
f) Site Search
Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users? a) Location reports b) Language c) Frequency & Recency reports d) New vs. Returning reports e) Engagement reports f) Browser & OS reports g) Mobile reports
g) Mobile reports
During aggregation, Google Analytics: a) exports the collected data into a Google Spreadsheet b) organizes the collected data into pivot tables c) organizes the collected data within database tables d) samples the data immediately
organizes the collected data within database tables