HE12 - What is Marketing (ANGLAIS)

share

Ex: A market can be defined as all the potential customers sharing a particular need or want.

fill

Ex: Companies are always looking for marketing opportunities - possibilities of filling unsatisfied needs in areas in which they are likely to enjoy a differential advantages, due to their particular competencies.

involve

Ex: In other words, marketing also involves regulating the level, timing and character of demand.

anticipate

Ex: Marketers do not only identify consumer needs; the can anticipate them by developing new products.

divide

Ex: Marketing opportunities are generally isolated by market segmentation - dividing a market into submarkets or segments according to customer's requirements or buying habits.

offer

Ex: Once a target market has been identified, a company has to decide what goods or services to offer, always remembering the existence of competitors.

influence

Ex: The amount of effort that a company can expend on them in order to influence the target market.

modify

Ex: The next stage is to create long-term demand, perhaps by modifying particular features of the product to satisfy changes in consumer needs or market conditions.

sell

Ex: The product almost sells itself. Of course this will only happen if the product or service is better than those of competitors.

understand

Ex: Truly successful marketing understand the customer so well that the product or service satisfies a need so perfectly that the customer is desperate to buy it.