Hootsuite Platform Certification Exam
To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to: 32
create and copy a custom owly link which you can then share open a printer friendly version of the board auto-populate an internal CRM message *Enter their name or email address
Which two steps must you take when scheduling posts using the Bulk Composer? (Pick two) 27 (BOX)
*Use a 24-hour clock format (e.g., 17:00) convert the document into Hootsuite's .hoot format and upload Input your posts into a text document using an up to date version of Microsoft Word *Use a supported format for the time/date (e.g., 11/22/2020) Ensure your calendar is connected to Hootsuite via API
Within Hootsuite Analytics, you can add a report template, which is 25 (BOX)
*a preset collection of tiles, organized by social network a tool for building social posts out of previously published posts *an individual display of one specific metric. a set of automation triggers for paid social advertising a tool for monitoring the social media conversations happening in your area.
In Hootsuite Inbox you can view ____________ on connected social media accounts. 38
*all reactions, views, and comments private messages only public comments only both public and private messages
Which of the following actions can not be done in the Hootsuite Planner? 1
*performing a geo-search rescheduling a post composing a post editing a post
The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live. 22
31 days 14 weeks 24 hours *7 days
The Hootsuite Bulk Composer enables you to 23
? "Bulk-Approve" large numbers of posts composed by team members across your org add metadata to all YouTube videos in a previously published playlist Produce AI-generated SEO positive copy, to maximize the capture of search traffic *schedule up to 350 posts at once, including existing scheduled posts send out hundreds of personalized direct messages to your Twitter and LinkedIn followers
Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________? 29
? *Sidebar; center Settings; Streams Nav-panel; dashboard Header; Sidebar
If you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do? Hootsuite Academy/Learning Questions
Complete the Hootsuite Social Marketing Certification Course Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall. Complete the Hootsuite Academy Platform *Certification Course, and add your Credential to your LinkedIn Profile. Add Hootsuite as a previous employer in your resume
Name the area pictured in the Hootsuite Mobile App 6 (Photo)
Composer Streams Insights *Publisher Inbox
Which description below best describes the action being performed here? 13 (Photo)
Composing a post for your audience *Adding a social account to Hootsuite Sharing account permissions with your team Creating a search stream Scheduling a post
Which of the options below best describe the action being undertaken in the visual? 35
Creating a Hootsuite Analytics board around mentions. Adding a new Hootsuite user to your Twitter account. Adding a stream to publish Twitter messages. *Creating a stream to search a network for specific terms.
Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook? 18
Impact *Composer Contests Streams Assignments
What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite? 16
Implement a robust approval process with multiple touch points so every team member has input *Schedule Stories in the Planner so they can be reviewed and edited by the approver directly Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories
Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor: 28 (photo)
In the Promote area, for editing paid ads. In the Composer, after selecting a photo to post. Under "Edit Asset" in the Content Library. *All of the options in this list
In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf? 5
Reports predict what the recipient/stakeholder wants to see and tailors the information accordingly Reports include a chatbot that offers personalized recommendations on how to optimize your campaigns *Reports provide your colleagues with continuous access to updated data Reports feature a built-in ROI calculator that grades your company's social activities relative to your defined social media objectives
What must be enabled in Hootsuite for Instagram Stories to publish successfully? 16
The Instagram Stories integration Super-admin organization permissions *The Mobile Publishing workflow Direct Publishing Notifications
When using the Hootsuite Composer, what's the purpose of the social profile picker? 4 (Photo)
To monitor account activity on your social accounts connected to Hootsuite. *To select the social profiles to which you want to publish your post. To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard To create a network-specific search stream in the Engagement area.
In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post? 33
Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager) *Inserting an image from an Instream Tweet Uploading it directly from your computer Picking an image from the Media Library
The Post Performance area within Hootsuite Analytics is the best place to 30
get a professional critique of your social media strategy *review metrics for your published posts, by network produce a pie chart of your social share of voice build social posts out of previously published posts receive insights into our dystopian future
Which one of the following is not a use case for the 'Hootsuite Organizations' feature? Introduction to Hootsuite Organizations and Permissions - Group 2
specify what actions team members have permission to perform in Hootsuite facilitate team collaboration to address customer feedback on social media *plan the content publishing schedule in a calendar format control off-brand or offensive posts and trigger corrective action limit access to social network passwords
In Hootsuite's Promote feature, what are automation triggers used for? 2
*Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion. Automatically stopping an advertising campaign that falls below a certain threshold of performance. Putting advertising dollars behind your published posts that meet the criteria you have specified. Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms. Notifying you when your automated posts have exceeded your campaign budget.
To get the most out of using Instagram Business Account with Hootsuite, what must you do first? 24
*Connect your Instagram Business account to your Facebook Business Page in Hootsuite Satisfy Hootsuite's Influencer criteria when signing up Create a brand new Instagram Business account, specifically to be used in Hootsuite Populate your Instagram account with a bio, profile picture, and at least 5 images or videos Go to Instagram natively and tap the Hootsuite icon in your settings
Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? 12
*Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. Hootsuite more accurately estimates the dollar value of a like, share, and retweet. (more accurately than social networks' native AI functionality.) Hootsuite has an 'auto-engagement' feature that interacts with your followers
Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? 9
*Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only Create a fake Facebook Page for the organization that you can access Connect the Instagram account to your own personal Facebook profile instead *Ask the owner of the Facebook Page to add you as an Admin or Editor to their page
'Hootsuite Organizations' is Introduction to Hootsuite Organizations and Permissions
? *a network of partner companies who make apps for the Hootsuite platform a collaboration tool for teams to collectively manage social media activities a consulting service provided by Hootsuite to Enterprise clients Hootsuite's parent company a consortium of companies who own the internet
Hootsuite Publisher is an area of the dashboard where users can 37
? Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs. track response times to incoming social posts to better determine Social ROI. *schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts. publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr.
You're leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you're time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go? Dashboard Comprehension Questions (BOX)
? Hootsuite Composer Hootsuite's Drafter Integration Google Cloud Hootsuite Planner Hootsuite Alerts Hootsuite Mobile App Amplify
Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? 7
? The App Directory area The Composer area The Boards and Streams area *The content library area
_______ are created within ________, similar to how you create individual files within a broader file folder. 10
? Libraries; Engagement *Streams; Boards Engagements; Publisher Arrows; columns Tabs; social networks
Geo-search streams are used to help you find social media conversations relevant to your brand that are happening 15
? on specific social networks in your home country in pre-set topic areas on private profiles or closed networks *in specific physical locations
The Hootsuite Inbox is used for 17 (Photo)
? 50% saving a collection of regularly used responses, so you can reply faster *all the options in this list getting a quick overview of public and private messages received on your social accounts. responding directly to comments made on a thread
See the visual below. Why is the action being taken here important? 13 (Photo)
Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. Publishing messages is how you'll engage your audience. Running reports is a vital part of demonstrating ROI. *Without adding social networks, you can't take any actions within the Hootsuite dashboard.
What is not an advantage of managing Instagram with Hootsuite? 19
Building and scheduling many Instagram posts in one place The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place Managing your scheduled Instagram content alongside scheduled posts on your other social networks Access to advanced analytics tools to optimize your Instagram strategy *Auto-generate content that's similar to your competitors' highest performing posts
What would you do in this area of the Hootsuite Dashboard? 20 (Photo)
Create paid social media advertising campaigns *Review metrics for your social media publishing efforts Schedule posts Search for hashtags by geographical location Generate custom URLs for an upcoming campaign
Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? 3
Draft Variant Array a Post *Duplicate a Draft Cascade a Message Duplicate a Campaign
You're in charge of drafting and strategically scheduling one month's worth of social media content for your organization's Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two) Dashboard Comprehension Questions (Box answers)
Hootsuite Amplify Bulk Composer *Hootsuite Ads Hootsuite Inbox Hootsuite Streams (Search, Published Posts, and Comments) Hootsuite Planner *Hootsuite Analytics
What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard? Hootsuite Academy/Learning Questions
Hootsuite Blog Hootsuite Resource Library Hootsuite Academy *All of these Hootsuite Help Centre
Say you're a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply Dashboard Comprehension Questions
Hootsuite Inbox Streams (e.g., Search Streams, Published Posts) Reports in Hootsuite Analytics Hootsuite Composer *All of these Hootsuite Planner
With Hootsuite's Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate? 31
Message Approvals Drafts *Assignments Inbox Analytics
When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? 11
Profile metrics for Personal Instagram accounts require 10K+ followers *You can publish directly to Instagram without using your phone or the Instagram app Business profiles allow you to upload videos that are more than 60 seconds long Business profiles that are linked to Hootsuite are more discoverable on Instagram natively
Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard? 14 (Photo)
Search for hashtags or keywords Retweet and like Like and reply Publish an outgoing post with photos *Send a direct message to a user
You're a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness? Dashboard Comprehension Questions
Set up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don't think is worthwhile Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite's geo-search functionality *Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client
YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its YouTube ____________. This lets you discover new videos based on keywords or dates. How to Engage Your YouTube Community with Hootsuite
content curation board Suggested Content *search stream My Content Find filter videos
Why would you want to add someone to a Twitter list in Hootsuite? 36
to boost the SEO of your Twitter posts to block them from commenting or re-sharing your posts to send targeted direct messages in bulk to group together your published tweets by topic for easier reference *to create a focused feed of similar users such as industry influencers, advocates, or competitors
The Reports section in Hootsuite Analytics is 26
where you connect social media accounts to Hootsuite *a fully customizable, shareable display of your social accounts' metrics a location search stream, with geocode set for your specific location where the API cord plugs in where you undertake multivariate audience testing to determine optimal ad placement where you set the parameters for a social media campaign
What is the most popular feature of Hootsuite? 34
? Social media analytics and metrics. *Scheduling and publishing messages to multiple accounts at once Geo-locating conversations and geo-targeting messages. Automating all your social media activities.
Say you're drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What's the most efficient way to access these visuals? 8
Save the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content library *Install the Google Cloud app from the Hootsuite App Store to access the assets directly Use the Share button in Google Drive to export the images to Hootsuite
Which of the following is not a benefit of publishing to Instagram using Hootsuite? 11
Scheduling and rescheduling multiple posts in advance *Adding location tags and swipe-up links to your post from within the Composer Reviewing Instagram analytics alongside metrics from your other social accounts Viewing comments on your Instagram content in the same window as engagements on your other social accounts.
Publishing to Pinterest with Hootsuite saves time because 21
it automatically edits any image you upload into Pinterest specific dimensions. it guarantees your pin will receive more engagement than posting natively. *you can schedule and post to multiple Pinterest accounts and boards at the same time. the Composer window suggests popular content for you to repin.
