Int. Mkgt Test #2
Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald's because the company sells hamburgers in many countries. Which of the following describes your friend? Question 22 options: "vegetarianism" represents a value, "dislike McDonald's" represents an attitude "vegetarianism" represents an attitude, "dislike McDonald's" represents a value "vegetarianism" and "dislike McDonald's" both represent an attitude "vegetarianism" represents a value, "dislike McDonald's" represents a belief "vegetarianism" and "dislike McDonald's" both represent values
"vegetarianism" represents a value, "dislike McDonald's" represents an attitude
Together, innovators and early adopters make up about ________ of the potential market for a new product. Question options: 16% 26% 34% 46% 12%
16%
In accordance with GATT, new U.S. patents are granted for a period of ________ years from the filing date. Question options: 10 17 20 27 30
17
Because they are in transition, the markets of Central and Eastern Europe present interesting opportunities and challenges which include: Question options: new sources of growth. first mover advantage. exporting as an entry mode. lower wage rate. All of these
All of these
Management strategic options pertaining to products that are facilitated by a single European market include: Question 12 options: standardized packaging and labeling. consolidated production. shift from brand to benefit segmentation. seeking marketing economies. All of these
All of these
Which of the following is true of the arbitration framework created by the New York Convention? Question options: Signatory countries can require parties to an arbitration agreement to actually use arbitration. Signatory countries recognize and can enforce arbitration judgments. There are limited grounds for appealing arbitration decisions. The grounds that are recognized are different than the typical appeals that are permitted in a court of law. All of these
All of these
Which of the following is true about the innovation diffusion process in Asia? Question 20 options: Japan has a high-context culture with a relatively homogeneous population. Because risk avoidance is a cultural value, there are fewer innovators in Asia than in the United States. Once innovators in Asia have tried a product, early adopters and the early majority quickly follow suit. After a new product has achieved success in one Asian market, it is likely to be adopted in other Asian markets at an even faster rate. All of these are true.
All of these are true
As cultural differences become less relevant and disposable incomes become high, a trend towards greater consumption of the following type of foods is predicted. Question options: French artistic foods American fast foods Chinese retail foods Indian spicy foods Mexican spicy foods
American Fast foods
Which of the following is true about "coffee culture" in England? Question options: Starbucks has been unsuccessful in its attempt to change the Brits' preference for tea. American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired. Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company. Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained. Starbucks has been successful in England since it started selling beer.
American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired.
Argentina can make better wine locally for less money than anywhere in the world.Argentina was allowed to break from the CET and raise duties on consumer goods. This crisis had a silver lining, which is evident from all of the following points except: Question options: Argentina's wine exports to the United States were worth four times more when dollar revenues were converted into pesos. Argentina became known for the world's most expensive wines. the currency devaluation made Argentine vineyard property cheaper for foreign buyers. low prices for land, inexpensive labor, and ideal growing conditions for the Malbec grape have combined to make Argentina's wine industry a major player in world markets. Argentina can make better wine locally for less money than anywhere in the world.
Argentina became known for the world's most expensive wines.
Argentina provides a good example of how a country can emerge from an economic crisis as a stronger global competitor as per the following statement: Question 6 options: Argentina reduced the duties on consumer goods. Argentina devalued its currency for exports and capital transactions. Argentina added tariffs on imported wines. Argentina adopted the U.S. dollar as official currency. Argentina added tariffs on wine produced within the country.
Argentina devalued its currency for exports and capital transactions.
One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is: Question options: interest. evaluation. trial. adoption. awareness.
Awareness
There are several preferred trading arrangements in Latin America which include all of the following except: Question options: SICA. the Andean Community. CARICOM. Mercosur. BRIC.
BRIC
The use of the color ________ dates back millennia as seen by artisans in ancient Egypt, China, and Mayan civilizations and is now associated with royalty and divinity. Question 17 options: red green blue orange brown
Blue
In West Africa, Burkina Faso, the Ivory Coast and Senegal are former French colonies, while Nigeria, Sierra Leone, and Ghana are former British colonies. Based on this information, which of the following would be correct? Question 39 options: Burkina Faso, the Ivory Coast and Senegal are civil-code countries, while Nigeria, Sierra Leone, and Ghana are common-law countries. Burkina Faso, the Ivory Coast and Senegal are common-law countries, while Nigeria, Sierra Leone, and Ghana are civil-code countries. West Africa, the Ivory Coast and Senegal are the only common-law countries. All the West African nations mentioned are likely to be civil-code countries. All the West African nations mentioned are likely to be common-law countries.
Burkina Faso, the Ivory Coast and Senegal are civil-code countries, while Nigeria, Sierra Leone, and Ghana are common-law countries.
Blackberry (formerly known as Research in Motion), the smartphone marketer, is based in: Question options: Mexico. Canada. Brazil. Argentina. The Netherlands.
Canada
The country that withdrew from the original members of the Andean Community is: Question 15 options: Bolivia. Chile. Ecuador. Peru. Venezuela.
Chile
A Canadian-built Caterpillar grader tractor imported into Chile would not be subject to duty because: A) Chile and Canada established an FTA. B) tractors made in Canada are more durable. C) tractors made in Canada do not require certification. D) locally made tractors are more expensive in Chile.
Chile and Canada established an FTA
After Fidel Castro took power in Cuba in 1959, his government seized control of American property without paying compensation. Coca-Cola, DuPont, Texaco, and dozens of other American companies have filed claims against Cuba seeking financial settlements. Which of the following terms most specifically describes the action Castro took against these companies? Question options: nationalization confiscation expropriation internationalization deportation
Confiscation
A key word(s) in conducting business in the Middle East is: A) Arab Spring. B) connection. C) discrimination. D) male dominance. E) haggling.
Connection
The allure of the Latin American market has been its: Question options: lack of inflation. considerable size. rapid economic growth. low foreign debt. protectionism.
Considerable Size
Which of the following is true about protection of computer software? Question options: Copyright laws protect both the actual code and the idea embodied in the code. Patent laws protect both the actual code and the idea embodied in the code. Patent laws protect the actual code, while copyright laws protect the idea. Copyright laws protect the actual code, while patent laws protect the idea. License protects both the actual code and the idea embodied in the code.
Copyright laws protect the actual code, while patent laws protect the idea.
________ builds upon the elimination of internal tariff barriers, the establishment of common external barriers, and the free flow of factors. Question options: European Union Economic union Customs union Free trade area Common market
Custom Union
The form of economic cooperation that calls for 1) eliminating internal barriers to trade and 2) establishing common external barriers is known as a(n): Question options: European Union. Economic union. Customs union. Free trade area. Common market.
Customs Union
In China, Dell had to find a meaningful interpretation of "direct sales." A literal translation results in zhi xiao which is the Chinese term for "illegal pyramid marketing schemes." To counteract the negative connotation, Dell's sales representatives began using the phrase zhi xiao ding gou, which translates as: Question options: direct orders. direct marketing. pyramid orders. pyramid scheme. direct shipping.
Direct Orders
The Walt Disney Company's decision to build a theme park in France provides an excellent vehicle to understanding SRC (Self-Reference Criterion). All of the statements listed below portray this meaning except: Question options: Disney executives believed there is virtually unlimited demand for American cultural exports. French are sensitive about American cultural imperialism. Consuming wine with the midday meal is a long-established custom which was not realized by Disney executives. Disney executives were blinded by their prior success and ethnocentrism. The SRC can be a powerful negative force in global business.
Disney executives were blinded by their prior success and ethnocentrism.
Bureaucracy is listed as a political risk category by: Question options: BERI (Business Environment Risk Intelligence). PRS Group. EIU (Economist Intelligence Unit). WTO (World Trade Organization). OPIC (Overseas Private Investment Corporation).
EIU (Economist Intelligence Unit)
In order to form a free trade area, South Africa has signed a Trade, Development, and Cooperation Agreement (TDCA) with: A) Swaziland. B) EU. C) Namibia. D) Angola. E) Japan.
EU
Which form of regional cooperation agreement, when fully implemented, entails creation of a unified central bank, the use of a single currency, and common policies on agriculture, social services, and welfare? Question 5 options: Free trade area Customs union Common market Economic union Dispute settlement body
Economic Union
A proposed merger between two Swiss-based global pharmaceutical companies, Ciba-Geigy AG and Sandoz AG, would be subject to review by regulators from which of the following? Question 37 options: European Commission UN Conference on International Trade Law International Chamber of Commerce International Court of Justice None of these
European commission
The governmental action to dispossess a foreign company or investor is known as: Question options: compensation. confiscation. expropriation. internationalization. nationalization.
Expropriation
When John Brooks, a defender on the U.S. men's national soccer team, scored the winning goal against Ghana late in a first-round game of the Fédération Internationale de Football Association (FIFA) 2014 World Cup at Arena Amazonia, nearly 16 million American TV viewers were tuned in. Considering this statement, which of the following statements is incorrect? Question options: The record-setting television audience for World Cup 2014 provided evidence of soccer's growing popularity in the United States. The victory in Brazil was especially sweet because Ghana's Black Stars was the team that had defeated the Americans in a second-round game at the 2010 World Cup in South Africa. Ghana had ended Team USA's hopes in the 2006 World Cup in Germany. The U.S. team lost to Portugal in the game that attracted nearly 25 million American TV viewers. FIFA has chosen Total Apparel Group (TAG) to boost soccer's visibility and popularity among Americans.
FIFA has chosen Total Apparel Group (TAG) to boost soccer's visibility and popularity among Americans.
Which of the following statements does not reflect the changes that have taken place in Russia? Question options: Russian shoppers spend billions each year on luxury goods, tourism, and foreign real estate. Affluent Russians can shop at boutiques that offer Versace, Burberry, Bulgari, and other exclusive brands. The Kremlin limits foreign investment in strategic industries such as oil. In March 2014, Putin angered the West by annexing Crimea, a region that had been considered part of Ukraine. Faced with a financial crisis and a test of his political will, Putin responded by blaming the protestors for Russia's problems.
Faced with a financial crisis and a test of his political will, Putin responded by blaming the protestors for Russia's problems.
The World Trade Organization, which came into existence on January 1, 1995, is the successor of another organization with the abbreviation: Question options: DSB. GATT. FTAA. NAFTA. ASEAN.
GATT
For the past 40 years Bhutan, a kingdom of 754,000 people in the Himalaya mountains, has relied on the following measure: Question options: GNI. GDP. GNH. GNP. GTE.
GNH
Which member of the Central American Integration System has both the largest economy and the largest population? Question 9 options: El Salvador Honduras Guatemala Nicaragua Costa Rica
Guatemala
The Secretariat for Central American Integration is headquartered in: Question options: El Salvador. Honduras. Guatemala City. Nicaragua. Costa Rica.
Guatemala City
Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as: Question options: being low in calories. having reduced alcohol levels. having light color. having less quality. having less quantity.
Having reduced alcohol levels
The company receiving the most U.S. patents in 2013 was: Question 45 options: Samsung Electronics. IBM. Microsoft. Canon. Panasonic.
IBM
The original six members of the ASEAN (Association of Southeast Asian Nations) included all of the following countries except: Question options: Singapore. Thailand. India. Philippines. Brunei.
India
Other than tariffs, there are certain problems that restrict free trade between the European Union and the United States which includes all of the following except: A) use of genetically modified agricultural products. B) product labeling. C) Hollywood movie domination. D) Internet usage. E) cultural diversity.
Internet Usage
The Gulf Cooperation Council (GCC) includes all of the following countries except: Question 8 options: Kuwait. Saudi Arabia. Iraq. Bahrain. Oman.
Iraq
Any western country doing business in Malaysia or the Middle East should have an understanding of: Question options: the French Civil Code. Anglo-Saxon common law. Islamic law. the Uniform Commercial Code. Roman law and the Napoleonic Code.
Islamic Law
Cultural influences are also quite apparent in food preparation and consumption patterns and habits. Domino's Pizza, the world's largest pizza-delivery company, pulled out of Italy because: Question options: its tomato sauce was too bold and competed with Italian products. people did not like to eat at home. Italians perceived its products to be "too American." Italians wanted more toppings on thick crust. Italians did not like anyone else to use the name "pizza."
Italians perceived its products to be "too American."
The new country which joined the EU at the beginning of 2015 is: Question 11 options: Slovakia. Lithuania. Latvia. Slovenia. Cyprus.
Lithuania
The Uniform Commercial Code (UCC) is fully adopted by all U.S. states except: Question options: Virginia. North Dakota. Wisconsin. Louisiana. Montana.
Louisiana
The Middle East and North Africa are sometimes viewed as a regional entity referred to as: Question options: GCC. AMU. MENA. ACC. ECOWAS.
MENA
The "Common Market of the South" in Latin America is used to describe: A) SICA. B) Mercosur. C) Andean Community. D) CARICOM. E) FTAA.
Mercosur
________ is gaining a reputation as a manufacturing center as well as the world's number one producer of flat-screen TV sets. Question 4 options: Mexico Canada Brazil Panama Argentina
Mexico
The world's newest common market includes all of the following countries except: A) Kenya B) Tanzania C) Rwanda D) Nigeria E) Burundi
Nigeria
Custom unions or a common market does not create a free trade area as compared to NAFTA due to: Question options: no common external tariffs. decreased production costs. reduced competition. ease of exporting commodities. creation of a continental demand.
No common external tariffs
Various types of political risk insurance to U.S. companies is provided by: Question options: BERI (Business Environment Risk Intelligence). PRS Group. EIU (Economist Intelligence Unit). WTO (World Trade Organization). OPIC (Overseas Private Investment Corporation).
OPIC (Overseas Private Investment Corporation)
Implementation of the Central American Free Trade Agreement with the United States created a free trade area known as DR-CAFTA that includes all SICA members except: Question 2 options: Honduras. Guatemala. Nicaragua. Panama. Costa Rica.
Panama
Which of the following is true about revised U.S. patent laws? Question options: Patents are valid for 17 years after the patent is granted. Patents are valid for 17 years after the patent is filed. Patents are valid for 20 years after the patent is granted. Patents are valid for 20 years after the filing date of the application. Patents are valid as long as the product is manufactured.
Patents are valid for 20 years after the filing date of the application.
There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture. Which of the following statements is not true? Question options: Red is a popular color in most parts of the world. Red color is associated with "active," "vibrant," and "emotional." Red color is preferred in many countries since it is the color of blood. Red color is highly preferred in some African countries. Red color is tied to the traditions of viticulture and winemaking.
Red color is highly preferred in some African countries.
The German civil-law tradition prevails in all of the following countries except: Question options: Poland. Hungary. Czech Republic. Scandinavia. Germany.
Scandinavia
Procter & Gamble's introduction of All-Temperature Cheer laundry detergent in Japan was a flop at first. The problem was that Japanese women wash clothes in cold water-either tap water or leftover bath water-so they don't care about all-temperature washing (which is a big selling point in the United States). Also, Cheer was first introduced in Japan at a time when the market for fabric softeners in Japan was rapidly expanding. However, when Japanese housewives added lots of fabric softener to the water, Cheer didn't produce many suds (Americans don't use as much fabric softener). P&G reformulated the product so it wouldn't be affected by fabric softeners, and ads for Cheer in Japan pledged superior cleaning in cold water, not all temperatures. Which of the following might have helped P&G avoid the initial problems with Cheer? Question 29 options: Maslow's hierarchy high vs. low context culture diffusion of innovation self-reference criterion polycentric orientation
Self reference Criterion
Which of the following ASEAN countries alone accounts for more than one-third of 2014 two-way trade exports with the United States? Question options: Brunei Malaysia Singapore Thailand Vietnam
Singapore
Which one of the ASEAN members has the World's second-largest container port? Question options: Singapore Thailand India Philippines Brunei
Singapore
According to Transparency International's Corruption Perceptions Index scores for 2014, the country which was listed as most corrupt was: Question 35 options: Iraq. Uzbekistan. Chad. Afghanistan. Somalia.
Somalia
Consten, a French company, had exclusive rights to import and distribute German Grundig's electronic products into France. One of the competitors started bringing "parallel imports" into France illegally, importing Grundig product bought from a foreign supplier. Which of the following does not represent an action taken by different legal bodies? Question 46 options: Consten's complaint was upheld by two French courts. The Paris Court of Appeals suspended the judgment of the French courts. The Paris Court of Appeal's judgment was based on pending a ruling by the European Commission. The European Commission ruled against Consten on the grounds that territorial protection proved to be damaging to the Common Market. The European Commission ruled that German Grundig was in violation of the laws of the Common Market.
The European Commission ruled that German Grundig was in violation of the laws of the Common Market.
Islamic law is a comprehensive code based in part on: Question options: Anglo-Saxon common law. Roman law and the Napoleonic Code. the Uniform Commercial Code. the Koran. the French Civil Code.
The Koran
The Maastricht Treaty called for: A) the creation of an Asia Free Trade Area (AFTA). B) the creation of an economic and monetary union in Europe. C) Chile's acceptance into Mercosur. D) the purchase of CDs and tapes from distributors in Europe. E) the creation of the seven-nation European Free Trade Association (EFTA).
The creation of the 7 nation European Free Trade Association (EFTA)
What happens if a nation has allowed a case against it to be brought before the ICJ (International Court of Justice) and then refuses to accept a judgment against it? Question 48 options: American Arbitration Association can be sought for justice. UN Conference on International Trade Law can be approached. International Chamber of Commerce will be another source for seeking justice. European Court of Justice can be approached if the country is in the European Union. The plaintiff nation can seek recourse through the UN Security Council.
The plaintiff nation can seek recourse through the UN Security Council.
12) NAFTA creates a free trade area, as opposed to a customs union or a common market, due to the fact that: A) the agreement does not leave the door open for discretionary protectionism. B) the governments of all three nations decided to eliminate tariffs. C) the issue of illegal immigration from Mexico to the United States is resolved. D) restrictions are imposed on the use of goods, services, and investments. E) restrictions are imposed on labor movements among members.
The governments of all 3 nations decided to eliminate tariffs
Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris? Question options: They were guided by the "think global, act local" principle. They fell victim to the self-reference criterion. They exhibited a geocentric management orientation. They miscalculated the rate of diffusion of innovations in Europe. They had an unbiased perception of existing culture in Europe.
They fell victim to the self-reference criterion.
What do value added taxes (VAT) encourage in countries such as China? Question 47 options: They make trademarks and copyrights more valuable. They result in cross-border shopping and smuggling. They make it harder to bribe officials. They protect companies from antitrust scrutiny. Global companies refrain from offering bribes.
They result in cross-border shopping and smuggling.
Which of the following best describes the legal basis for protection of trade secrets, patents, and copyrights in the United States? Question options: Trade secrets, patents, and copyrights are protected by federal statutes. Trade secrets, patents, and copyrights are protected by state law. Trade secrets are protected by state law, while patents and copyrights are protected by federal statutes. Trade secrets are protected by federal statutes, while patents and copyrights are protected by state law. Trade secrets, patents, and copyrights are not protected by any laws.
Trade secrets are protected by state law, while patents and copyrights are protected by federal statutes.
All of the following statements are true regarding services provided by Uber except: Question 49 options: in Brussels, a court fines drivers who use the service in London and other major cities, drivers have staged demonstrations claiming unfair competition. regulators in Germany succeeded in obtaining a temporary injunction banning the service. Uber was banned in the Delhi region after a driver was accused of sexually assaulting a female passenger. Uber is considered as an "information-society service" in 250 cities where it operates.
Uber is considered as an "information-society service" in 250 cities where it operates.
European consumers have faced a number of food-related issues, including an outbreak of hoof-and-mouth disease and continuing concerns over mad cow disease. As a result, many are skeptical about GMOs (genetically-modified organisms) and the benefits of eating food products that incorporate genetically-engineered ingredients. As one French citizen noted recently, "We have a very risk-averse society that has been completely traumatized by food scares." Thinking about this situation in terms of Hofstede's cultural values framework, one might reasonably interpret this remark to indicate that France ranks relatively high in: Question 18 options: Power Distance. Short-term Orientation. Masculinity. Uncertainty Avoidance. Individualism.
Uncertainty Avoidance
Danes generally are not afraid of taking chances; they are comfortable doing things that are not carefully thought out or planned. Denmark's "flexicurity" policy combines free labor markets with adjustable welfare benefits. This is an example of the application of Hofstede's typology under the values which highlight: Question options: Future Orientation. Uncertainty Avoidance. Gender Differentiation. Power Distance. Individualism/Collectivism.
Uncertainty avoidance
Located in The Hague, the International Court of Justice (ICJ) is the judicial arm of the: Question options: United States. European Union. United Nations. Netherlands. United Kingdom.
United Nations
Two countries that score low in uncertainty avoidance are: Question options: Austria and Belgium. Japan and Hong Kong. United States and Switzerland Denmark and Finland. Ireland and Italy.
United States & Switzerland
The five original members of the Central American Integration System did not include: Question 16 options: El Salvador. Honduras. Guatemala. Nicaragua. Venezuela.
Venezuela
When Walt Disney Company's executives were planning to build a theme park in France, they firmly believed that the success of McDonald's and Coke as well as their own success in Tokyo ensured the runaway success of their plans. Disney policies prohibit sale or consumption of alcohol inside their theme parks which they also implemented in France. This proved to be a failure since consuming wine with the midday meal is a long-established custom in France. This is most likely a classical example of: Question options: the "think global, act local" principle. being victim to the self-reference criterion. a geocentric management orientation. miscalculation of the rate of diffusion of innovations in Europe. an unbiased perception of existing culture in Europe.
a geocentric management orientation.
Considering Hofstede's notion of culture as "the collective programming of the mind," then attitudes can be defined as: Question 23 options: a learned tendency to respond in a consistent way to a given object or entity. an organized pattern of knowledge that an individual holds to be true about the world. an enduring belief or feeling of a specific mode of conduct. a personally or socially preferable mode of conduct. the deepest level of a culture present in the majority of the members of a particular culture.
a learned tendency to respond in a consistent way to a given object or entity.
Coca-Cola billboards were recently put up near the Piazza San Marco in Venice, which has numerous historical landmarks. The major reason for allowing the billboards at a prominent historical site is: Question options: Coke is a very popular drink in Italy. to introduce an American product in an emerging market. a severe lack of funds for historic renovation. aesthetic reasons. the prominence of global marketing.
a severe lack of funds for historic renovation.
Political and social instability in the Middle Eastern region can primarily be attributed to: Question 3 options: desert conditions and lack of agricultural land. cultural differences among nations. a wide gap between rich and poor nations due to oil revenues. lack of water purification facilities. the "Arab Spring."
a wide gap between rich and poor nations due to oil revenues
The lesson that SRC (Self-Reference Criterion) teaches can be summarized as: Question options: a person's perception of market needs is framed by others cultural experience. the perceptual blockage and distortion about cultures are hard to reduce. an unbiased perception is a vital and critical skill in global marketing. an unconscious reference to one's cultural values is critical in global marketing. the prior success and ethnocentrism can override the SRC.
an unbiased perception is a vital and critical skill in global marketing.
Trade ministers representing the WTO member nations meet ________ to work on improving world trade. Question 14 options: weekly monthly annually biannually fortnightly
annually
As part of their alliance relationship, Northwest Airlines and KLM Royal Dutch set air fare prices jointly and coordinate flight schedules. Normally, such behavior would be considered harmful to competition, but the U.S. government has granted the two airlines special exemptions from laws concerning: Question options: intellectual property. antitrust. jurisdiction. licensing. arbitration.
antitrust
Italy recently introduced the Reguzzoni-Versace Law which is intended to regulate trade in textiles, leather, and footwear. All of the following statements pertaining to the law are correct except: Question 40 options: at least four stages of production should occur in Italy for the product to be labeled as "Made in Italy." the countries in which the remaining production stages took place must be identified. Brussels objected on grounds that the law conflicts with restrictions provided by the European Union. EU regulators view the law as "protectionist." the law is more stringent than the existing laws where only one production stage has to occur in the country of origin.
at least four stages of production should occur in Italy for the product to be labeled as "Made in Italy."
Which of the following shows the correct order of the product adoption process? Question 24 options: evaluation→trial→awareness→interest→adoption trial→interest→evaluation→awareness→adoption interest→awareness→adoption→trial→evaluation awareness→interest→evaluation→trial→adoption adoption→evaluation→trial→interest→awareness
awareness→interest→evaluation→trial→adoption
Uber's rapid growth is an example that the ________ is gaining traction. Question options: digital technology collaborative consumption ride sharing transport convenience tourism
collaborative consumption
The sales of the Apple watch increased when customers were informed about various functions of the watch. This change in sales reflects which of the following characteristics of innovation? Question 32 options: relative advantage communicability compatibility complexity divisibility
communicability
In the 1990s, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette (DCC) player. DCC allowed users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. This latter feature reflects which of the following characteristics of innovations? Question options: relative advantage communicability compatibility complexity divisibility
compatability
The rate of adoption of the new Apple watch is slow, particularly in developing country markets with low rates of literacy. This can generally be attributed to which characteristics of innovation? Question options: compatibility relative advantage divisibility communicability complexity
complexity
In many parts of the world, sales of unauthorized videos of Hollywood movies cost the movie studios billions of dollars. When illegal copies of movies are made, what form of intellectual property has been wrongly appropriated? Question options: patent copyright trademark trade secrets down loading
copyright
Markets of Central and Eastern Europe present interesting opportunities and challenges. Companies such as 3M International, McDonald's, Philips Electronics, and Henkel are moving into the region for all of the following reasons except: Question options: that region is an important new source of growth. that the first company to penetrate a country market often emerges as leader. wage rates are much lower than those in Spain, Portugal, and Greece. that region offers attractive locations for low-cost manufacturing. core products and Western brand names need changes are appropriate for business.
core products and Western brand names need changes are appropriate for business.
A vice-president of an American software company introduced himself to a group of Korean partners and added "you may just call me John." Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality, it needs adaptation due to the reason that: Question options: John is not a very popular name in Korea. it is difficult to translate John in Korean language. customs, hierarchies, and class structure of Korean culture have to be respected. Korean culture requires that first and last name be used in addressing guests. it is not appropriate to disclose nicknames in business meetings.
customs, hierarchies, and class structure of Korean culture have to be respected.
What type of international disputes would be taken before the International Court of Justice? Question options: disputes between two nations disputes between two companies disputes between a company and a nation disputes between a citizen of one country and a company from a different country disputes between profit and non-profit organizations
disputes between two nations
The introduction of the euro by EU resulted in multifaceted advantages which include: Question options: elimination of costs associated with currency conversion. fixed exchange rate worldwide. elimination of paper currency and coins. withdrawal of French Francs from circulation. a choice for using local or European currency.
elimination of costs associated with currency conversion.
To speed adoption of a new product, a marketing team should: Question options: ensure that features and benefits can be communicated or demonstrated. design the maximum amount of complexity into the product. discourage limited use on a "trial" basis. attempt to make a clean break with existing customer values. rely heavily on word-of-mouth marketing.
ensure that features and benefits can be communicated or demonstrated
The high level of political risk currently evident in Russia can be attributed in part to: Question options: changing of name of the country. changing the national flag. excessive loans from the International Monetary Fund (IMF). participation in the WTO (World Trade Organization). excessively high taxes on business operations.
excessively high taxes on business operations.
In 2014, the EU filed a complaint that the government of Washington state violated international trade rules by: Question options: charging that cotton subsidies depressed prices and disadvantaged producers in emerging markets. prohibiting Internet gambling, the United States was violating global trade agreements. imposing 30 percent tariffs on a range of steel imports for a period of three years. imposing tariffs on a range of products imported from Brazil. extending tax incentives to Boeing for in-state manufacture of the 777x jetliner.
extending tax incentives to Boeing for in-state manufacture of the 777x jetliner.
The following criminal penalties may be imposed for violations of the FCPA'S (Foreign Corrupt Practices Act) antibribery provisions except: Question 43 options: corporations are subject to a fine of up to $2,000,000. officers, directors, stockholders, employees, and agents are subject to a fine of up to $100,000. fines imposed on individuals can be paid by their employer or principal. the fines may be much higher, up to twice the benefit sought by the defendant. in addition to fines, there may be imprisonment for up to five years.
fines imposed on individuals can be paid by their employer or principal.
Which of the following is arranged starting with the highest level of environmental sensitivity and ending with the lowest level? Question options: food→computers→integrated circuits integrated circuits→food→computers integrated circuits→computers→food computers→food→integrated circuits None of these
food→computers→integrated circuits
The form of economic cooperation that calls for countries to eliminate all internal barriers to trade among themselves even while maintaining independent trade policies vis-à-vis third countries is known as a(n): Question 1 options: Economic union. Customs union. Free trade area. Common market. None of these
free trade area
Arrange the following in order from lowest to highest level of economic integration. Question 10 options: customs union→economic union→free trade area→common market economic union→customs union→common market→free trade area common market→free trade area→economic union→customs union free trade area→customs union→common market→economic union common market→economic union→customs union→free trade area
free trade area→customs union→common market→economic union
There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the following except: Question options: any organization wishing to compete in Japan must be committed to providing top-quality products and services. repeat visits and extended socialization with distributors. goods marketed should have a semblance of western products and services. marketers must master the keiretsu system of tightly knit corporate alliances. trust has to be built before conducting successful business.
goods marketed should have a semblance of western products and services.
Research in Motion (RIM), a Canadian company which markets BlackBerry Messenger, is very popular with politicians and business people because it offers advance encryption that provides data security. This can be a disadvantage for some countries because: Question 50 options: it is too complex to understand. governments use strict control for security reasons. the software can be easily downloaded. the accessibility is very poor. there is competition from local manufacturers.
governments use strict control for security reasons.
The ________ the level of environmental sensitivity for a given product, the ________ the need for managers to address country-specific economic, regulatory, technological, social, and cultural environmental conditions. Question options: greater; greater lower; greater greater; lower lower; lower stronger; greater
greater; greater
While some food preferences remain deeply embedded in culture, there is plenty of evidence that global dietary preferences are converging. Examples of such a change can be predicted from the: Question options: popularity of Domino's Pizza in Italy. preference for local hamburgers from a local chain, Jollibee's, in the Philippines. growing number of McDonald's restaurants globally. increased sales of soups and noodles in Thailand. popularity of Chinese foods in Taiwan.
growing number of McDonald's restaurants globally
Which of the following can negatively influence the rate of diffusion of an innovation? Question options: substantial relative advantage high compatibility high complexity divisibility high level of communicability
high complexity
Insisting on competitive bidding can cause complications in: Question 25 options: low-context cultures high-context cultures. low and high context cultures. Korean cultures. Japanese cultures.
high context culture
In Great Britain, the Wine and Spirit Association estimates that, on average, cars returning from France are loaded with 80 bottles of wine. This is most likely due to Question options: trademarks and copyrights violation. cross-border smuggling. bribes accepted by officers. antitrust scrutiny. high excise and VAT taxes.
high excise and VAT taxes
Comparing and contrasting the diffusion of innovations in Western countries and in Asia, one can say that: Question options: the process occurs in an identical manner in both regions. in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia. in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia. the diffusion of innovation framework is applicable in the West but not in Asia. the diffusion of innovation framework is applicable in Asia but not in the West.
in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia.
Adopter categories are classifications of individuals within a market on the basis of their innovativeness. When Apple introduced the Apple watch people waited in long lines before the doors opened. According to experts, those people can be categorized as: Question 31 options: early adopters. innovators. early majority. late majority. laggards.
innovators
A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player. DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product. Which of the following statements based on adopter categories describes this? Question options: early adopters bought, but innovators didn't innovators bought, but early adopters didn't innovators bought, and everyone else was a laggard early majority bought, but late majority didn't DCC was a laggard
innovators bought, but early adopters didn't
The European Commission has jurisdiction over European-based companies as well as non-European ones that generate significant revenues in Europe. If Microsoft applies in Europe, the Commission has a right to all of the following except: Question 34 options: it can block a proposed merger. it can block a proposed joint venture. it can approve with minor modifications. it can demand substantial concessions before granting approval. it can refer serious matters to the UN Security Council.
it can refer serious matters to the UN Security Council.
In a recent case, Revlon sued United Overseas Limited (UOL) in the U.S. District Court for the Southern District of New York for breach of contract. UOL countered by asking the court to dismiss the claim since they are not operating in that area. Revlon cited the presence of a UOL sign above the entrance to the offices of a New York company in which UOL had a 50-percent ownership. The court dismissed UOL's claim. This is an issue related to : Question options: jurisdiction. antitrust. dilution of equity. bribery and corruption. intellectual property.
jurisdiction
According to Geert Hofstede, which of the following is a key cultural dimension that helps account for rapid economic growth in Asia? Question 27 options: power distance individualist/collectivist feminine/masculine uncertainty avoidance long-term orientation
long-term orientation
Lawyers are more important in: Question 21 options: low-context cultures. high-context cultures. Indian cultures. Korean cultures. Japanese cultures.
low-context cultures
The power distance dimension reflects the degree of trust among members of society. Thus, the higher the power distance (PDI) the: Question 30 options: greater is uncertainty avoidance. lower is the level of trust. higher is tolerance for ambiguity. greater is male dominance. lower is the harmony.
lower is the level of trust
Which of the following would constitute a copyright violation? Question options: manufacturing and selling illegal videocassette copies of "Spiderman 2" manufacturing and selling illegal copies of Levi "501" jeans printing and selling illegal copies of Harry Potter books manufacturing and selling illegal videocassette copies of "Spiderman 2", manufacturing and selling illegal copies of Levi "501" jeans, and printing and selling illegal copies of Harry Potter books are copyright violations. manufacturing and selling illegal videocassette copies of "Spiderman 2" and manufacturing and selling illegal copies of Levi "501" jeans are copyright violations.
manufacturing and selling illegal videocassette copies of "Spiderman 2", manufacturing and selling illegal copies of Levi "501" jeans, and printing and selling illegal copies of Harry Potter books are copyright violations.
Which of the following actions were approved both by the Antitrust Review in the EU as well as in the United States? Question options: acquisition of Honeywell (U.S.) by GE (U.S.) joint venture between music businesses of EMI group (Great Britain) and Time Warner (U.S.) merger of Sony Music (Japan) and BMG (Germany) merger of WorldCom (U.S.) and MCI (U.S.) British Airways (U.K.) and American Airlines (U.S.)
merger of Sony Music (Japan) and BMG (Germany)
In 2005, representatives from several wine regions in the United States and the EU signed a Joint Declaration to Protect Wine Place & Origin. In addition, a Wine Accord signed by the United States and EU bans the: Question 36 options: use of alcohol in public places. purchase of wine from country of origin. misuse of place names by marketers of wine products that do not originate in those places. misuse of labels which does not include the origin of ingredients. use of word "champagne" on wine made in the United States.
misuse of place names by marketers of wine products that do not originate in those places
Linguists have divided the study of languages into four main areas. The system of word formation is referred to as: Question options: syntax. phonology. morphology. semantics. semiotics.
morphology
If a marketing manager plans to enter newly industrializing-countries (NICs) or other Asia markets with a product that has proved to be successful in the home market, the product's diffusion processes are likely to be: Question options: negligible since consumers will take time to assess the relative advantage. much slower than in the home market. much faster than in the home market. similar to that in the home market. less compatible in the Asian market.
much faster than in the home market
According to Hofstede, a cultural dimension which describes a society in which the social roles of men and women overlap, with neither gender exhibiting overly ambitious or competitive behavior is known as: Question options: nurturing individualistic collectivistic power distance achievement
nurturing
While marketers should be secure in their own convictions and traditions, ________ are required to appreciate the integrity and value of other ways of life and points of view. Question 26 options: standard of living and stage of economic development production process and standards of measurement open mind and absence of prejudice degree of nationalism and economic community membership fast food culture and slow food culture
open mind and absence of prejudice
A formal legal document that gives an inventor the exclusive right to make, use, and sell an invention for a specified period of time is known as a: Question 41 options: patent. copyright. trademark. trade secret. trade dress.
patent
Engineers at a company in a developing country study an American computer chip design, copy it, and produce identical chips that are then sold to local computer makers. What form of intellectual property has been wrongly appropriated? Question 44 options: patent copyright trademark trade secrets technological
patent
Giving business cards with the left hand in Malaysia, showing soles of shoes to a host in Saudi Arabia, and winking one eye in India are all considered impolite interpersonal communication due to the fact that: Question options: in Middle Eastern countries it is customary to take off shoes at the door. it is difficult to notice when one winks eyes since there are many people in India. people pick up nonverbal cues and understand intuitively without being told. these actions distract people from hearing at meetings. people are not aware of Western ways of doing business.
people pick up nonverbal cues and understand intuitively without being told.
When the Coca-Cola Company was developing its new Dasani bottled water brand, linguists helped guide the naming process. For example, the recurring "a" was chosen because it has a soothing sound. In linguistics, issues pertaining to letters and sounds are a matter of: Question options: syntax. synonym. phonology. semiotics. semantics.
phonology
Which is not considered as a long-term value? Question 19 options: persistence sense of shame thrift ordering relationships search for truth
search for truth
Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy, France, and Germany had trouble pronouncing the name. These are examples which show the importance of ________ in global marketing. Question options: syntax and morphology phonology and morphology syntax and semantics semantics and phonology semantics and morphology
phonology and morphology
The unauthorized publication or reproduction of copyrighted work is referred to as: Question options: associative counterfeit. imitation. mistake. trade secrets. piracy.
piracy
Any company doing business outside the home country should first carefully study the ________ in the target country. Question 42 options: political culture nationalization political risk jurisdiction sovereignty
political culture
Despite the positive publicity, the phrases used to describe the arbitrary exercise of state power in Russia include all of the following except: Question options: state capitalism. political culture. renationalization. kleptocracy. managed democracy.
political culture
Categories of political risk listed by EIU (Economist Intelligence Unit) include all of the following except: Question options: war. political turmoil. bureaucracy. corruption. crime.
political turmoil
In high-context cultures, time is: Question 28 options: monochronic. polychronic. linear. short. common.
polychronic
A massive effort dubbed as "Mose Project" is underway in Venice in order to: Question 33 options: promote passive tourism. reduce the number of billboards on historic sites. provide biblical information to tourists. prevent flooding. modernize accommodations.
prevent flooding
Companies such as Caterpillar have been unable to protect critical innovations in Japan because:. Question options: products very similar to those made by U.S. companies can be patented without fear of infringement. the Japanese government enforces strict control over infringement rights for security reasons. inventions that are based on software can be easily downloaded. U.S. patent laws now harmonize with those in the EU as well as Japan. patents in Japan are broader than those in the United States.
products very similar to those made by U.S. companies can be patented without fear of infringement.
An intern from the United Kingdom was working in an American software company during summers. One day her boss gave her a memo asking her to post it, with the intention of having it put on the bulletin board. To her boss's surprise the letter was mailed by the intern since the word "post" means "mail" in British English. In communication terms this error can be attributed due to: Question options: syntax. phonology. morphology. semantics. semiotics.
semantics
OPEC can be considered as a "cartel" which is a group of separate companies that collectively: Question options: sets prices, controls output, or takes other actions to maximize profits. dictates how other countries should use their products. produces more products in order to beat the competition. conducts activities that are considered illegal in the United States. works on forming a union against management of other companies.
sets prices, controls output, or takes other actions to maximize profits.
The enlargement of the EU has impacted marketing strategies in the Eurozone countries by: Question options: making it difficult to export food products from one country to another. increasing the cost of production since the euro replaced local currency. shifting products from one market to another in the event of shortages. reduced tariffs and quotas for products imported from non-EU members. having less flexibility in the placement of factories.
shifting products from one market to another in the event of shortages.
According to EU regulations, Kraft parmesan cheese cannot be sold in Europe because: Question options: it is expensive when compared to local products. it is considered genetically modified agricultural product. terms such as "Parmesan" is used on the package labels.. it does not contain salt and an enzyme. it contains synthetic cellulose powder.
terms such as "Parmesan" is used on the package labels..
A company stands a better chance of having an international arbitration award upheld if its home-country government has signed: Question options: the Paris Convention. the Prague Convention. the New York Convention. the Vienna Convention. the Geneva Convention.
the New York Convention
European countries will definitely benefit by having an FTA with the United States. However there are some sticky points which need resolution. All of the following points need consideration except: Question options: that the EU restricts the import of most genetically modified crops, which are common in the United States. further reduction of tariffs which now average between 2 and 3 percent. a variety of regulations that hamper cross-border investment and purchasing. the US government would like easing of restrictions for purchasing European goods. the name "Parmesan" applied to the "cows-milk" cheese.
the US government would like easing of restrictions for purchasing European goods.
The English-speaking CARICOM members in the eastern Caribbean are concerned with defending their privileged trading position with: Question options: Russia. China. the United States. the United Kingdom. Australia.
the United States
The U.S. Justice Department objected to a recent patent license agreement between S.C. Johnson & Sons and Bayer AG. The antitrust unit at the Justice department objected to: Question options: the duration of the license. the amount of royalties Johnson agreed to pay. Bayer's attempts to circumvent FDA policies. the exclusive nature of the license agreement. the hostile arrangement between Bayer and Johnson.
the exclusive nature of the license agreement
The United States has more lawyers than any other country in the world and is arguably the most litigious nation on earth. This is a reflection of: Question options: the lack of class action lawsuits. the low-context nature of the American culture. the lack of spirit of confrontational competitiveness. the fact that lawyers cannot undertake cases on contingency fee basis. the fact that conflicts arise more in the United States.
the low-context nature of the American culture.
A characteristic of a low-context culture which is prevalent in the United States, Switzerland, and Germany is that: Question options: less information is contained in verbal communication. major emphasis is on a person's values and position in society. the messages are explicit and specific. a person's word is his or her bond. negotiations are long and protracted.
the messages are explicit and specific.
Counterfeiting is: Question options: the use of a formal legal document for illegal purposes. the ownership of a written, recorded, performed or filmed creative work. the unauthorized copying or production of a product. the use of a product name that has different meaning than the original brand. the use of a distinctive mark of a brand that is no longer producing the original brand.
the unauthorized copying or production of a product.
In spite of having about 45% of the world's known oil reserves, Saudi Arabia and other Middle Eastern countries post current-account deficits, largely because: Question options: of poor accounting practices. of vast economic diversification. they must import most of the goods and services. most of the oil is exported. new businesses are being developed.
they must import most of the goods and services.
When companies operate abroad in the absence of home-country legal constraints, the best choice for ethical conduct would be: Question 38 options: to ignore bribery and act as if it does not exist. to maintain home-country ethics worldwide with no adaptations. to abandon any attempt to maintain company ethics. to have a product that is clearly superior to that of the competition. to adapt in varying degrees to local customs and practices.
to have a product that is clearly superior to that of the competition.
Harley-Davidson has applied for federal protection of an unusual form of intellectual property; the "soul-pleasing rumble" produced by its motorcycles. What type of protection is Harley-Davidson seeking? Question options: copyright trademark license patent trade dress
trademark
The markets of Central and Eastern Europe present interesting opportunities and offer attractive opportunities for low-cost manufacturing due to: Question 7 options: their location being close to the sea. the cultural similarities. wage rates being lower than in Spain, Portugal and Greece. strict laws and regulations. prohibitive tariffs and export restrictions.
wage rates being lower than in Spain, Portugal and Greece.
