Internet marketing Midterm

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in the address http://www.company.com/clients.html, which of the following is the top level domain

.com

in 2014, there were an estimated __ internet hosts

1 billion

approximately ____ in annual offline retail sales is influenced by online browsing

1.2 trillion

during which period of time did the institution phase of internet development take place

1975-1995

in 2014, the world's online population was estimated to be around:

2.8 billion

an IPv4 address is expressed as a

32-bit number that appears as a series of four separate numbers separated by periods

retail chains account for around __ % of online retail firm revenues

35

the overall retail market in the united states in 2017 was estimated at about

4.7 trillion

the computer security institute reported in its 2011 survey that approximately ____ percent of responding organization experienced a computer security incident within the previous 12 months

45

in 2012 what was the approximate internet penetration rate for individuals that have attained less than a high-school education?

60 percent

on a typical day, approximately ____ percent of adult users in the united states logs on to the internet

82

a ____ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer

CRM system

all of the following are methods of securing channels of communication except:

FTP

the ___ helps define the overall structure of the internet

IAB

which of the following organizations involved with internet governance has the united states recently announced it would transition control of

IANA

which of the following organizations coordinates the internet's systems of unique identifiers, such as IP addresses and top-level domain systems?

ICANN

the layer of the internet architecture that ties the application to the communications network and includes such services as security and authentication is called the :

Middleware services layer

which of the following is an example of the affiliate revenue model?

MyPoints

which of the following is a set of short-range wireless technologies used to share information among devices within about 2 inches of each other

NFC

which of the following is the most commonly used server-side scripting language?

PHP

all of the following statements about PKI are true except:

PKI guarantees that the verifying computer of the merchant is secure

which of the following statements about responsive web design (rwd) is not true?

RWD works best for sites that have complex functionality

An example of a company using the content provider model is:

Rhapsody

____ is an industry-standard database query and manipulation language

SQL

a system design has two main components:

a logical design and physical design

a web beacon is:

a tiny graphics file embedded in an e-mail or web page

the address used by a browser to identify the location of content on the web is called:

a uniform resource locater

all of the following are issues facing pinterest except:

a. spam b. copyright infringement c. inability to retain users d. scams c

which of the following is not considered a portal

a. yahoo b. amazon c. MSN d. aol

all of the following are methods of improving the processing architecture of a web site except:

adding web servers

All of the following are important factors in web site optimization except:

adhering to accessibility guidelines

the ability to retain user attention and engagement is an important attribute for which revenue model?

advertising revenue model

which of the following is a prominent hacktivist group

anonymous

all of the following offer web site building tools except:

apache

which of the following is not a social marketing technique?

app marketing

___ refers to the ability to identify the person or entity with whom you are dealing on the internet

authenticity

___ refers to the ability to ensure that an e-commerce site continues to function as intended

availability

all of the following can be considered a precursor to e-commerce except:

baxter healthcare's pc based remote order entry system

which of the following types of online market segmentation and targeting involves tracking the actions users take on a web site?

behavioral

where does TLS operate within TCP/IP

between the transport later and the application layer

which of the following demographic groups had the greatest increase in internet access between 2002 and 2012

black, non-hispanic

most of the world's spam is delivered via of the following

botnets

walmart used which of the following market entry strategies?

brand extender

which of the following is a characteristic of the consolidation phase of e-commerce?

brand extension and strengthening becomes more important that creating new brands

which of the following is an unfair competitive advantage?

brand name

which of the following technologies has enabled the internet to grow exponentially to support millions of users, without overloading the network architecture?

client/sever networking

all of the following are major technology trends in e-commerce in 2014-2015 except:

cloud computing enables the creation of big data

which of the following is the primary federal statute used to combat computer crime?

computer fraud and abuse act

which of the following is the top-selling online retail category?

computers/electronics

___ refers to the ability to ensure that messages and data are only available to those authorized to view them

confidentiality

the six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:

confidentiality

the primary way a website is able to personalize the context presented to a visitor is through the use of:

cookies

which of the following is not a mobile messaging application

cortana

all of the following are limitations of the existing online credit card payment system except:

cost to consumers

all of the following are examples of stored value payment systems except:

credit cards

the broadest factor in consumer behavior is:

culture

the nike iD program is an example of which of the following marketing techniques?

customer co - production

which system functionality must your web site have in order to be able to personalize or customize a product for a client?

customer on-site tracking

all of the following statements about debit cards are true except:

debit cards enable consumers to make purchases even if they do not have sufficient funds at the time of purchase

the cost of hardware, software, and telecommunications services needed to build a website have _____ last decade

decreased dramatically

which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc?

demographic

what are the two most important management challenges in building a successful e-commerce presence?

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

which of the following basic system functionalities is used to display goods on a website?

digital catalog

a person's profession or occupation is part of their:

direct reference group

malware that comes with a downloaded file that a user requests is called a:

drive-by download

which of the following is not an example of PUP?

drive-by download

what type of internet access technology are google and facebook hoping to use to provide internet access to remote parts of the world

drones

w.w. grainger is an example of which of the following business models?

e-distributor

which of the following is not an advantage of client/server computing over centralized mainframe computing?

each client added to the network increases the network's overall capacity and transmizzion speeds

which of the following is not true

economists take a purely technical approach to e-commerce

Which of the following is a characteristic of the reinvention phase of e-commerce

expansion of e-commerce to include services as well as goods

WLAN-based internet access derives from he same technological foundations as telephone-based wireless internet access

false

a company's strong linkages with its customers decrease switching costs

false

a list server is an example of a buy-side application server that provides a database for product descriptions and prices

false

a value proposition defines how a company's product or service fulfills the needs of a customer.

false

first movers are always more successful than follower firms.

false

scale economies are efficiencies that result from flattening the hierarchy of an organization

false

sharing economy companies are characterized by the free sharing of resources between the company and consumers.

false

all of the following may lead to a competitive advantage except:

fewer products

which of the following is not a primary activity in a firm value chain?

finance/accounting

netflix entered the market with a _____ strategy

first mover

the marketing technique known as ___ involves merchant offering products or services for a very low price for a short period of time

flash marketing

which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

freemium strategy

which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

global reach

the concept behind document formatting had its roots in which of the following

gml

which of the following statements about e-commerce in the united states in 2014 is not true?

growth rates for retail e-commerce are higher in the united states than in china

which of the following cannot be used to retrieve objects from a database?

html

which of the following is top concern of internet users about purchasing online?

inability to see and touch before buying

SupplyOn is an example of an

industry consortium

which of the following is a mobile photo-sharing application

instagram

which of the following is one of the three primary societal issues to e-commerce

intellectual property

which of the following is currently the most popular web browser

internet explorer

the richness made possible by e-commerce technologies does which of the following?

it allows video, audio, and text to be integrated into a single marketing message and consuming experience.

which of the following is not a characteristic of a perfect competitive market?

it is highly regulated

all of the following are features of cash except:

it provides float

___ is a programming language invented by netscape used to control the objects on an HTML page and handle interactions with the browser

javascript

all of the following might be a part of a web site's middle-tier layer except:

legacy corporate applications

the overall rate of online credit card fraud is ___ percent of all online card transactions.

less than 1

which of the following describes the basic web policy of large firms during the Invention period?

maintain a basic, static web site depicting the firm's brand

according to the computer security institute's 2011 computer crime and security survey, which of the following was the most commonly reported type of attack?

malware infection

the incremental cost of building the next unit of a good is called the:

marginal cost

which of the following is not a variation of the e-tailer business model?

market creator

A ____ specifically details how you plan to find customers and to sell your product

market strategy

all of the following were computer crimes committed in 2011-2012 except:

melissa worm spreads through microsoft word templates

which source of e-commerce revenues has grown from nearly zero prior to 2007 to an estimated $84 billion in 2014

mobile B2C e-commerce

which of the following is not true about the mobile platform

most smart phones use Intel chips

which of the following is a web application that enables internet users to communicate with each other, although not in real time

online forum

mysql is which of the following

open source database software

which of the following examples illustrates the "long tail" phenomenon?

over 50 percent of netflix's 100,000 tiles are rented a tleast once a day by someone

in general, the key to becoming a successful content provider is to:

own the content being provided

all of the following are used for authentication except:

packet filters

what is the last step in the developing an e-commerce security plan?

perform a security audit

botnets are typically used for all of the following except:

phishing attacks

___ is a utility program that allows you to check the connection between your client and a TCP/IP network

ping

which of the following is not a community provider?

priceline

which of the following is not a kind of twitter marketing product

promoted shopping

the transport layer of TCP/IP is responsible for which of the following

providing communication with the application by acknowledging and sequencing the packets to and from the application

all of the following are website design features that annoy customers except:

redundant navigation

all of the following are steps one can take to right-size a web site's hardware platform and meet demands for service except:

replacing static pages with dynamically generated pages.

what is the primary revenue model for an e-distributor?

sales

portals primarily generate revenue in all of the following ways except:

sales of goods

all of the following are simple steps for optimizing web page content that can reduce response times except:

segmenting computer servers to perform dedicated functions.

all of the following are examples of malicious code except:

sniffers

all of the following are traditional online marketing tools except:

social marketing

none of the following payment system offers immediate monetary value except:

stored value/ debit card

toyota's use of the internet to target hispanic customers is an example of targeting a specific:

subculture

a digital certificate contains all of the following except the :

subject's private key

in order from beginning to end, the major steps in the SDLC are:

systems analysis/planning;system design; building the system; testing; and implementation

all of the following are online communications that are used to support the evaluation of alternative stage of the consumer decision process except:

targeted banner ads

which of the following factors is not a significant influence on a company's competitive environment?

the availability of supportive organizational structures

which of the following is not a key point of vulnerability when dealing with e-commerce?

the credit card companies

all of the following statements about cookies are true except:

the data typically stored in cookies includes a unique ID and e-mail address

interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way communication between consumer and merchant

which of the following gives a business model the most credibility with outside investors?

the firm's management team

which of the following was the first truly large-scale digitally enabled transaction system in the b2c arena?

the french minitel

what is the most frequent of stolen credit cards and card information today?

the hacking and looting of corporate servers storing credit card information

which of the following statements about the internet's impact on marketing is not true?

the internet has decreased the impact of brands

studies of the effects of social "connectedness" on internet purchases indicate that the more "connected" an individual:

the less that individual is influenced by friends' purchases.

all of the following are important clickstream behavior factors except:

the number of advertisements viewed

All of the following are major social trends in e-commerce in 2014-2015 except for:

the refusal of online retailers to accept taxation of internet sales

the term stateless refers to the fact that:

the server does not have to maintain an ongoing dedicated interaction with the client computer

e-commerce can be defined as:

the use of the internet, the web, and mobile apps to transact busniess

which of the following is not a major business trend in e-commerce in 2014-2015

the weakening revenues of b2b e-commerce

which of the following best describes the early years of e-commerce?

they were a technological success but a business failure

TCP/IP operates in which layer of Internet architecture?

transport services and representation standards layer

internet traffic is predicted to do which of the following over the next 5 years?

triple

FiOS is an advanced form of DSL

true

IANA is the organization currently in charge of assigning ip addresses

true

IPv6 provides for 128-bit IP addresses

true

SaaS and PaaS providers can typically provide services at lower costs through scale economies

true

amazon web services is an example of cloud computing

true

http is the internet protocol used to transfer web pages

true

personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preference or past purchasing behavior.

true

php is an open source, general purpose scripting language that is most frequently used in server-side web applications to generate dynamic web page content.

true

prior to the development of e-commerce, web sites primarily delivered static HTML pages.

true

retail e-commerce in the united states is expected to continue growing at double-digit growth rates in 2014-2015

true

social technologies change industry structure by shifting programming and editorial decisions to consumers and creating substitute entertainment products

true

storing html pages in ram rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a website

true

the annual maintenance cost for a web site is likely to be as high as its development cost.

true

the emergence of mobile, social, and local e-commerce occurred during the consolidation period of e-commerce

true

the fact that e-commerce is conducted on the basis of universal standards reduces search costs for consumers

true

the internet has shown extraordinary growth patterns compared to other electronic technologies of the past.

true

the internet of things is based on sensors that can collect data and connect to the internet

true

the internet's universal standards can change industry structure by lowering barriers to entry and intensifying competition within an industry.

true

the major hub in the united states where the internet backbone intersects with regional and local networks are now commonly referred to as internet exchange points

true

the online marketplace is characterized by persistent price dispersion

true

the reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon

true

the systems development life cycle methodology that can be used to create an e-commerce web site has five major steps.

true

the term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment

true

using prebuilt templates is typically one of the most cost-effective choices when building an e-commerce site.

true

the jobs act and issuance of enabling regulations by the securities and exchange commission allows a start up company to use crowdfunding to solicit accredited investors to invest in small and early-stage start ups

ture

an e-commerce web site that processes orders required, at minimum, a ____ system architecture

two-tier

involves testing a site program's modules one at a time

unit testing

which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

universal standards

which of the following features of e-commerce technology is related to the concept of network externalities?

universal standards

all the following are attributes of personalized marketing except:

use of mass media

which of the following types of merchants has the highest share of retail online sales?

virtual (web only)

linden dollars, created for use in second life, are an example of:

virtual currency

an example of a privacy violation of e-commerce security is:

your online purchasing history being sold to other merchants without your consent

which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site that is optimized for the device

AWD


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