ISM Chapter 9

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Static Reports

BI Documents that are fixed at the time of creation and do not change

Dynamic Reports

BI Documents that are updated at the time they are requested

Which of the following statements is true about BI publishing alternatives?

BI servers extend alert/RSS functionality to support user subscriptions

22) The percentage of gross domestic product of the United States that is produced by the knowledge and information sectors is estimated to be about ________ percent. A. 20 B. 40 C. 60 D. 80

23) Which of the following statements best describes the relationship between collaboration and knowledge management? A. Without knowledge, collaboration is difficult. B. Knowledge doesn't exist without collaboration. C. Knowledge is useful only when shared with others. D. As knowledge increases, so does collaboration.

27) The set of business processes, culture, and behavior required to obtain value from investments in information systems is one type of A. knowledge culture. B. knowledge discovery. C. organizational and management capital. D. organizational routine.

28) Which of the following systems digitizes, indexes, and tags documents according to a coherent framework? A. wikis B. CAD C. document management D. LMS

31) Which of the following is NOT one of the main four dimensions of knowledge described in the chapter? A. Knowledge is a firm asset. B. Knowledge has different forms. C. Knowledge has no locations. D. Knowledge is situational.

36) Fuzzy logic is a type of A. data mining. B. neural network. C. intelligent technique. D. business intelligence.

42) Which of the following statements about the use of wikis by firms is NOT true? A. They are inexpensive and easy to implement. B. Users are able to modify wiki content contributed by others. C. They are most appropriate for information that must be revised but does not need to be available 24/7. D. They can be used as a central repository for all types of corporate data such as spreadsheets and e-mail.

55) Technology that consists of computer-based systems that attempt to emulate human behavior is called A. fuzzy logic. B. neural networks. C. AI technology. D. genetic algorithms.

59) Expert systems A. solve problems too difficult for human experts. B. are based on DO WHILE rules. C. work in very limited domains. D. share characteristics with mainframe computing.

60) It is unlikely you could represent the knowledge in the Encyclopedia Britannica with an expert system because: A. there is no one expert who understands all the material contained within the encyclopedia. B. the knowledge changes radically over a short time. C. not all the knowledge in the encyclopedia can be represented in the form of IF-THEN rules. D. the knowledge is too general.

62) Expert systems are expensive and time-consuming to maintain because A. their rule base is so complex. B. they rely on equipment that becomes outdated. C. their rules must be reprogrammed every time there is a change in the environment, which in turn may change the applicable rules. D. only the person who created the system knows exactly how it works, and may not be available when changes are needed.

64) You are an automotive engineer working on an application that will automatically parallel park a car. The intelligent technique you may find most useful is: A. case-based reasoning. B. artificial intelligence. C. fuzzy logic. D. expert system.

67) Which of the following describes a difference between neural networks and genetic algorithms? A. Genetic algorithms are designed to process large amounts of information. B. Genetic algorithms are a type of knowledge discovery, while neural networks are an intelligent technique. C. Neural networks are programmed to "learn." D. All of the above

25) Expertise and experience of organizational members that has not been formally documented best describes A. wisdom. B. information. C. data. D. tacit knowledge.

26) Changing organizational behavior by sensing and responding to new experience and knowledge is called A. change management. B. knowledge networking. C. the knowledge value chain. D. organizational learning.

34) Which of the following are the three major types of knowledge management systems? A. management information systems, decision support systems, and transaction processing systems B. enterprise systems, customer support systems, and supply chain management systems C. database management systems, expert systems, and knowledge work systems D. enterprise-wide knowledge management systems, knowledge work systems, and intelligent techniques

43) Which of the following is a collaboration tool used to support knowledge management systems? A. blogs B. wikis C. social bookmarking D. all of the above

44) Tools for the management, delivery, tracking, and assessment of various types of employee learning best describes a(n) A. investment workstation. B. organizational learning system. C. employee enrichment system. D. learning management system.

46) A ________ is very important to a knowledge worker's system. A. careful filing system B. financial analysis system C. CAD capability D. user-friendly interface

49) Which of the following would NOT be classified as a knowledge work system? A. computer-aided design system B. 3D visualization system C. investment workstations D. expert system

50) Virtual reality systems A. provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. B. provide an important source of expertise for organizations. C. allow groups to work together on documents. D. provide architects, engineers, and medical workers with precise, photorealistic simulations of objects.

51) Investment workstations A. provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. B. provide an important source of expertise for organizations. C. allow groups to work together on documents. D. are used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management.

52) Which of the following systems is NOT used to capture tacit knowledge? A. expert system B. case-based reasoning C. fuzzy logic D. neural network

54) Which of the following techniques is used for knowledge discovery? A. expert system B. transaction processing systems C. case-based reasoning D. data mining

56) An inference engine is A. a strategy for searching the rule base in case-based reasoning. B. the programming environment of an expert system. C. a method of organizing expert system knowledge into chunks. D. a strategy used to search through the rule base in an expert system by forward chaining or backward chaining.

58) Backward chaining is A. a strategy for searching the rule base in an expert system that begins with information entered by the user. B. the programming environment of an expert system. C. a method of organizing expert system knowledge into chunks. D. a strategy for searching the rule base in an expert system that begins with a hypothesis.

70) To automate routine tasks to help firms search for and filter information for use in electronic commerce and supply chain management a firm would most likely use A. CAD systems. B. virtual reality systems. C. fuzzy logic systems. D. intelligent agents.

_____ is the process by which organizational goals are achieved through the use of organizational resources. a) Organizational decision making b) Operations c) Organizational strategy d) Organizational productivity e) Management

E) Management

Refer to the Opening Case - EarthRisk Technologies: Which of the following is true about the startup company EarthRisk? a) It makes decisions for its users.. b) EarthRisk uses the same models used by current meteorologists. c) EarthRisk uses data mining against decades of weather data. d) EarthRisk focuses on weather less than two weeks away. e) EarthRisk results can only be used by meteorologists.

EarthRisk uses data mining against decades of weather data.

1) Knowledge residing in the minds of employees that has not been documented is called explicit knowledge.

10) Expert systems are the primary tools used for knowledge discovery.

11) Intelligent agents can discover underlying patterns, categories, and behaviors in large data sets.

13) Given their limitations, expert systems are seldom used for making discrete, highly structured decision-making situations.

14) Expert systems work by applying a set of AND/OR rules against a knowledge base, both of which are extracted from human experts.

15) Case-based reasoning is not well-suited for diagnostic systems in medicine.

17) Fuzzy logic systems "learn" patterns from large quantities of data by sifting through data, searching for relationships, building models, and correcting over and over again the model's own mistakes.

18) Because neural network applications cannot always explain why they arrive at a particular solution, they are not well suited for use in the medical profession.

3) Knowledge is universally applicable and easily moved.

5) COPs are formalized groups of professionals and employees within and outside the firm who have similar work-related activities and interests.

6) Structured knowledge is explicit knowledge that exists in informal documents.

7) Semistructured information is all the knowledge in a firm that resides in the heads of experienced employees.

8) Knowledge workers are primarily clerical and data workers who usually do not possess high levels of education.

9) VRML requires the use of a powerful server as well as large amounts of bandwidth.

A sales report that is current as of the time the user accessed it on a Web server is a static report.

FALSE

Content data differentiates SMIS from Web site applications.0/1 pts

FALSE

Expert systems are rule-based systems that use "If . . . then" rules unlike those created by decision tree analysis.

FALSE

Knowledge management was done only after the advent of social media.

FALSE

Neural networks are a popular unsupervised data mining technique used to predict values and make classifications.

FALSE

A decision tree analysis is a supervised data mining technique.

False

A manager's primary function is strategic planning. T or F?

False

Corporate performance management (CPM) is involved with monitoring and managing an organization's performance according to its budget. T or F?

False

Decision-support systems support only lower- and middle-level managers. T or F?

False

Digital dashboards provide support primarily to analytical, quantitative types of decisions. T or F?

False

In the choice phase of the decision-making process, managers construct a model that simplifies the problem. T or F?

False

In the implementation phase of the decision-making process, managers set criteria for the evaluation of alternative potential solutions. T or F?

False

KPI stands for key process information. T or F?

False

Refer to IT's About Business 5.1 - Analytics in the National Basketball Association: Key to the success of Stats is its ability to identify dribbles and passes based on the movement of the players. T or F?

False

Targeted marketing is a good example of the discovery of previously unknown or hidden patterns. T or F?

False

The use of BI is limited to large corporations. T or F?

False

Unstructured decisions require a combination of standard solution procedures and individual judgment. T or F?

False

Refer to IT's About Business 5.3 - SecureAlert: SecureAlert uses an integration of which two technologies? a) data warehouse and DSS b) DSS and data mining c) GIS and GPS d) data mining and clustering

GIS and GPS

Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to ________.

Goalkeeper with an RFM score of 551

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it

Knowledge mgmt

2 Main Functions of a BI Server

Management & Delievery

________ is a technique for harnessing the power of thousands of computers working in parallel.

MapReduce

Indexing

Most important content function in Knowledge Management, keyword search that provides quick response at high document relevancy

BI Systems are used for all four Collaborative tasks, name these 4 tasks:

Project mgmt, problem solving, deciding, informing

3 major disadvantages of Expert Systems

1. Expensive 2. Unpredictable to Maintain 3. Overhyped

Primary bennefits of KM

1. fosters innovation by encouraging free flow of ideas 2. provides customer service by streamlining response time 3.boosts revenue by getting products to market faster 4. enhances employee retention by recognizing and rewarding them 5.streamlines operations & reduces costs by eliminating uneccesary processes

A sales team should attempt to up-sell more expensive products to customers with RFM score of ___

113

21) What type of knowledge management system did Procter & Gamble implement in order to increase the efficiency of their research and development organization? A. content management system B. digital asset management system C. learning management system D. knowledge network system

30) What is meant by the statement "knowledge is sticky"? A. Knowledge is hard to move. B. Knowledge is universally applicable. C. Knowledge works only in certain situations. D. Knowledge is intangible.

33) Informal social networks of professionals and employees within and outside the firm who have similar work-related activities and interests are called communities of A. practice. B. professionals. C. interest. D. knowledge.

35) Specialized systems built for engineers, scientists, and other knowledge workers charged with discovering and creating new knowledge for a company are called A. KWS. B. LMS. C. wikis. D. CAD systems.

38) Which of the following would NOT considered semistructured knowledge? A. request for proposals B. voice-mail C. videos D. e-mail

40) Once a knowledge taxonomy is developed, documents are all ________ with the proper classification. A. tagged B. linked C. tupled D. referenced

45) Most knowledge workers require specialized knowledge work systems, but they also rely on A. office systems. B. schools and universities. C. imaging systems. D. data transferring systems.

48) CAD workstations A. provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. B. provide an important source of expertise for organizations. C. allow groups to work together on documents. D. are high-end PCs used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management.

57) Forward chaining is A. a strategy searching for the rule base in an expert system that begins with information entered by the user. B. the programming environment of an expert system. C. a method of organizing expert system knowledge into chunks. D. a strategy for searching the rule base in an expert system that begins with a hypothesis.

63) In this technique, descriptions of past experiences of human specialists are stored in a database for later retrieval when the user encounters a situation with similar characteristics. A. CBR B. fuzzy logic C. data mining D. LMS

65) Hardware and software that attempts to emulate the processing patterns of the biological brain best describes A. a neural network. B. an expert system. C. case-based reasoning. D. fuzzy logic.

66) Genetic algorithms A. develop solutions to particular problems using fitness, crossover, and mutation. B. represent knowledge as groups of characteristics. C. do not work for most problems. D. are based on logic.

68) Software programs that work in the background without direct human intervention to carry out specific, repetitive, and predictable tasks for individual users, business processes, or software applications, are called A. intelligent agents. B. intelligent techniques. C. business intelligence. D. AI hybrid systems.

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least expensive items.

____are the companies that operate SM sites

SM application providers

____the IS the supports the sharing if content amoung networks of users

SMIS

Real Simple Syndication (RSS)

Standard for subscribing to content sources

6 Data Mining Origins

Statistics/mathmatics, artificial intelligence machine learning, huge database, cheap computer processing and storage, sophisticated marketing, finance and other professionals, data mgmt technology.

12) Expert systems capture the knowledge of skilled employees in the form of a set of rules in a software system that can be used by others in the organization.

16) Fuzzy logic can describe a particular phenomenon or process linguistically and then represent that description in a small number of flexible rules.

19) Intelligent agents are used primarily for specific, repetitive and predictable tasks.

2) Knowledge can reside in e-mail, voice mail, graphics, and unstructured documents as well as structured documents.

20) Shopping bots are a form of intelligent agent.

4) The chief knowledge officer is the organizational role responsible for the firm's knowledge management program.

Data Mining

The application of statistical techniques to find patterns and relationships amaong data for classifications and prediction.

Support

The porbability that two items will be purchased together

Knowledge Management (KM) Systems

The process of creating value from intellectual capital and sharing that knowledge with others who need it

BI Application

The software component of a BI system

Which of the following observations concerning expert systems is true?

These systems encode human knowledge in the form of "If...Then" rules.

A BI server extends alert/RSS functionality to support user subscriptions.

True

A digital dashboard is very user friendly, supported by graphics, provides exception reporting and drill down, and provides information related to critical success factors. T or F?

True

All management data needed by any of the BI servers is stored in metadata.

True

Goal-seeking analysis attempts to find the value of the inputs necessary to achieve a desired level of output. T or F?

True

Human intuition often plays a role in making unstructured decisions. T or F?

True

Management control is the acquisition and efficient use of resources in accomplishing organizational tasks. T or F?

True

Modern information systems support all three managerial roles. T or F?

True

Static reports are BI documents that are fixed at the time of creation and do not change.

True

Structured decisions address routine, repetitive problems for which standard solutions exist. T or F?

True

The number of alternatives to be considered in decisions today is increasing. T or F?

True

The ratio between organizational inputs and outputs is an indication of the organization's productivity. T or F?

True

in marketing transactions, the fact that customers who buy product X also buy product Y creates a cross-selling opportunity.

True

________ is the essence of SM relationships.0/1 pts

USG

BI Server

Web aplication that is purpose built for the publishing of business intelligence (Example: Microsoft SQL Server report Manager)

Credit card companies would most likely use which of the following to check for fraudulent credit card use? a) Data mining b) Expert systems c) Neural networks d) Multidimensional data analysis e) Structured query language

a) data mining

Elena is trying to decide whether she should expand her ice cream shop to a bigger space. She decides to be very methodical about it and follow the phases of the decision-making process she learned in college. She has developed a few alternatives. Elena built a model in Excel so she could test her assumptions. This is an example of a) decision support system b) digital dashboard c) functional area information system d) group decision support system e) expert system

a) decision support system

Refer to the Closing Case #1 - Procter & Gamble Uses Analytics: When executives are changing the screen in the Business Sphere room to change the image from a view of the world map to a graph of toothpate prices in India, they are a) doing what-if analysis. b) drilling down. c) looking at key performance indicators. d) doing sensitivity analysis. e) looking at an expert system.

b) drilling down

A large foreign automobile manufacturer is considering where to build a new manufacturing plant in the United States. They are making which type of decision? a) structured b) semistructured c) unstructured d) informational e) wisdom

b) semi-structured

Which type of decision requires a combination of standard solution procedures and individual judgment? a) structured b) semistructured c) unstructured d) informational e) wisdom

b) semi-structured

Computer support is least for which of the following problems? a) semistructured and strategic planning b) unstructured and strategic planning c) semistructured and management control d) unstructured and operational control e) structured and strategic planning

b) unstructured and strategic planning

You've started an internship at the major hospital in your city. Your boss gave you ten minutes of training on the data warehouse that you have access to. The last thing she told you was to do some analysis on the Visit cube. Which of the following statements is false? a) One dimension of the cube is (probably) day. b) One dimension of the cube is (probably) treatment. c) One dimension of the cube is (probably) doctor. d) One dimension of the cube is (probably) month. e) One dimension of the cube is (probably) patient.

d) one dimension of the cube is probably month

Measure

data item of interest

Supervised data mining

data miners develop a model prior to the analysis and estimate parameters for the model

________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

data mining

A(n) _____ provides rapid access to timely information and direct access to management reports. a) decision support system b) expert system c) neural network d) digital dashboard e) data warehouse

data warehouse

In large organizations, a group of people manage and run a(n) ________, which is a facility for managing an organization's BI data.

data warehouse

Refer to IT's About Business 5.2 - Using Analytics to Save the Grevy's Zebra: The work done to understand what was happening to the Grevy's zebra and the communities they exist in was done using a) decision support system b) expert system c) digital dashboard d) functional area information system e) group decision support system

decision support system

________ is a hierarchical arrangement of criteria that predict a classification or a value.

decision tree

Push Publishing

delivers BI without reguest from user

Amanda is working for the CEO of a small company. He is trying to make a strategic decision about a new product. He has asked Amanda to build a model the represents and simplifies the problem. Amanada's boss is in the ______________ phase of the decision-making process a) implementation b) choice. c) design d) intelligence e) consideration

design

The Management Cockpit best exemplifies which type of system? a) decision support system b) expert system c) digital dashboard d) functional area information system e) group decision support system

digital dashboard

With ________, statistical techniques can identify groups of entities that have similar characteristics.

cluster analysis

At the end of a semester, a student knows that she must achieve a grade of 81 or higher on her final exam to get an A in the course. She has just performed what kind of analysis? a) What-if b) Qualitative c) Sensitivity d) Goal-seeking e) Simulation

d) goal-seeking

Sally is working for her uncle for the summer in the marketing department of Proctor & Gamble. One of her recent projects was to use the insights from the data mining to determine the sales level that will cover expected expenses for the upcoming year for one product line. Sally will be doing: a) What-if analysis b) Qualitative analysis c) Sensitivity analysis d) Goal-seeking analysis e) A simulation.

d) goal-seeking

_____ attempts to find the value of the inputs necessary to achieve a desired level of output. a) What-if analysis b) Qualitative analysis c) Sensitivity analysis d) Goal-seeking analysis e) Simulation

d) goal-seeking

In the _____ phase of the decision-making process, managers examine a situation and identify and define the problem. a) implementation b) choice c) design d) intelligence e) consideration

d) intelligence

Decisions today are becoming _____ complex, due to _____ uncertainty in the decision environment. a) less, decreased b) more, decreased c) less, increased d) more, increased e) neither more nor less, decreased

d) more, increased

Which of the following information systems are very user friendly, supported by graphics, and provide exception reporting and drill down? a) decision support systems b) digital dashboards c) functional area information systems d) group decision support systems e) expert systems

digital dashboards

Problems with operational data (6)

dirty data, missing values, inconsistent data, data not integrated, wrong granularity, too much data

kate has to organize asynch meeting which tool should she use?

disscusion forum

A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings. This company would most likely use: a) Structured Query Language b) multidimensional data analysis c) neural networks d) expert systems e) data mining

e) data mining

Sally is working for her uncle for the summer in the marketing department of Proctor & Gamble. She tells you she does data mining all day long. Which of the following statements is false? a) Data mining can be used to prove assumptions. b) Data mining is used to identify unknown patterns. c) Data mining can explain why things happened. d) Data mining can predict what will happen. e) Data mining can be used to identify customers.

e) data mining

Refer to IT's About Business 5.4 - Catalina Marketing: Catalina Marketing systems use which two technologies? a) data warehouse and DSS b) DSS and data mining c) GIS and GPS d) data mining and clustering e) data warehouse and data mining

e) data warehouse and data mining

_____ provides users with a view of what is happening, whereas _____ addresses why it is happening. a) Multidimensional data analysis, Structured Query Language b) Data mining, multidimensional data analysis c) Data mining, expert system d) Multidimensional data analysis, neural networks e) Multidimensional data analysis, data mining

e) multi-dimensional data analysis, data mining

Amanda is working for the CEO of a small company. He asks her to develop a dashboard. Amanda starts thinking about the questions she needs to ask. She asks her boss for his critical success factors and how he will measure them. The measures of CSF's are called a) clustering b) classification. c) real-time data d) key performance indicators e) status access

key performance indicators

If the problematic content posted on a social networking site represents reasonable criticism of the organization's products or services, the best response would be to ________. 1/1 pts

leave it

When you buy an Operating System for your personal comp, you are buying a software____

license

In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________.

lift

which is SM app provider?

In McAfee's SLATES Enterprise 2.0 model, "L" is for ________.0/1 pts

links

BI servers use ________ to determine what results to send to which users and on which schedule.

metadata

A(n) ________ is a complicated set of possibly nonlinear equations.

neural network

SM communities differ from in past bc--

sm communities firmed on mutual interests

Data Mart

smaller than a data warehouse, and addressed the needs of a particular department or functional area of a business

The first step that any hypersocial organization should take is to develop and publicize a(n) ________ policy.0/1 pts

social media

the use of IT to support the sharing of content among network of others____

social media

5 basic reporting operations

sorting, filtering, grouping, calculating, formatting

Responding to problematic content on social networking sites is best reserved for when ________.1/1 pts

the problematic content has caused the organization to do something positive as a result

Drill Down the Data

to further divide the data into more detail

as ceo you ask for sales figures of prev qtr. mgmr sends you detailed invoices this info no good bc ____

too much info

Which of following IS requirements falls into content sharing category?

tracking versions of many docs

Digital dashboards provide all of the following capabilities except: a) drill-down b) transaction processing c) status access d) key performance indicators e) exception reporting

transaction processing

OLAP provides the ability to sum, count, avg, and perform other simple arithmetic operations on groups of data

-true

Operational data is structured for fast and reliable transaction processing

-true

Problematic data are termed dirty data

-true

Regression analysis measures effect of a set of variables on another

-true

Report servers are specialized web servers

-true

The 3 primary activities in the BI process are to acquire data, perform analysis, and publish results

-true

which of following statements is true about reporting apps?

-two inporant reporting apps are RFM analysis and OLAP

which of following would be most disruptive to an org while implementing an IS?

changing reporting relationships

Dimension

characteristic of a measure

Subscriptions

user requests for a particular BI result on a particular schedule or in response to an event

Hadoop is an open source program supported by the Apache Foundation4 that implements MapReduce on potentially thousands of computers

-true

It is possible to capture the customer's clicking behavior using clickstream data.

-true

KM fosters innovation by encouraging the free flow of ideas

-true

A reporting app is a BI application that inputs data from one or more sources and applies reporting operations to that data to produce business intelligence

-true

A value of 999-999-9999 for US ohone number is ex of dirty data for BI purpose

-true

Kevin is business student specializing in exports of equip to other countries. Can't create representative chart depicting relation between processes. Lacks_____ skills

-abstract reasoning...a non cognitive skill

Data___ is process of obtaining, cleaning, organizing, relating, and cataloging source data.

-acquisition

Which of the following is true of unsupervised data mining?

-analysts don't create model or hypothesis before running the analysis

Which of following is ex of a measure in OLAP report?

-avg cost

Knowledge discovery in databases (KDD) is used as synonym for data mining

-true

An olap report has measures and dimensions. Which of following is ex of dimension?

-sales region

Which of following is a support activity in value chain?

-setting up contractual arrangements for procurement

How should sales team respond to customer with RFM of 545?

-should let the customer go, loss will be minimal

With ___, data miners develop a model prior to analysis and apply stat techniques to data to estimate parameters of the model

-supervised data mining

Which of following is an effective technique to overcome emp resistance when implanting new enterprise systems?

-training emp on successful use of new system

A data mart is a data collection that addresses a particular functional area of the business

-true

Focused differentiation occurs when ____

-a better product is provided within an industry segment

Cross selling

"If somone buys X, sell them Y. If someone buys Y, sell them X."

Which is true regarding workgroup info systems?

-10 to 100 users -solve probs within a group -diff to change -support one or more workgroup processes

Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of ________.

-155

The Software component of BI System is called____

-BI application

____is defined as information containing patterns, relationships, and trends of various forms of data.

-Business intelligence

Remarkable characteristic of OLAP reports is that they are ____, as they are online and viewer of report can change their format

-Dynamic

Data acquisition is the process of creating BI

-FALSE

Data warehouses do not include data that are purchased from outside sources

-FALSE

Drawback associated with OLAP reports is their inability to let users drill down in data

-FALSE

It is better to have data with too coarse a granularity, than data with too fine a granularity.

-FALSE

Placing BI apps on operational servers can dramatically increase system performance

-FALSE

TotalSales, avg sales, and avg costs are examples of dimensions used in olap report

-FALSE

RFM analysis considers how recently (R) a customer ordered, how frequently (F) they ordered, and how much margin (M) the comp made on order

-FALSE, m=money

A data mart is a lot larger than data warehouse

-FALSe

In market basket term, a conditional prob estimate is called lift

-FALse

A data ____ is data collection, smaller than data warehouse that addresses a particular department or functional area of the business

-MART

The ____ is most popular BI server today.

-Microsoft SQL server report manager

Which of following observations about RFM and OLAP reports is true

-OLAP reports are more dynamic than RFM reports

Components of BI System

-Operational DBs -Social Data -Purchased Data -Employee Knowledge -BI applications -Knowledge workers

____requires user to request BI results

-Pull Publishing

___ analysis is way of analyzing and ranking customers according to purchasing patterns

-RFM

Cloud vendor who provides hosted comps and handles all aspects of application programs is offering following services?

-SAAS

An OLAP cube and an OLAP report are same thing

-TRUE

Cluster analysis is used to ID groups of entities that have similar characteristics.

-TRUE

Granularity is a term that refers to level of detail represented by data

-TRUE

In an OLAp report, a measure is the data item of interest

-TRUE

The 5 basic reporting operations that produce BI call all be accomplished using SQL and basic HTML or simple writing tool

-TRUE

____provides secure communication even tho transmitted thru internet

-VPN

Which of following is true about KM?

-boosts revenues by getting products and services to market faster

Which of following is a basic operation used by reporting tools to produce info from data?

-calcualating

Which of following is true about data marts?

-data marts address only a particular component or functional area of a business

Which is fundamental category of BI analysis?

-data mining

A ____ takes data fro data manufacturers, cleans and processes the data, and then stores it

-data warehouse

Because of various problems w/operational data, large organizations choose to extract operational data and store them into a____

-data warehouse

Problematic operational data are termed

-dirty data

Which of following is benefit of in house hosting?

-disaster prep/in depth visibility

the remarkable characteristic of OLAP reports is that they are ________as they are online and the viewer of the report can change their format.

-dynamic

A sales report that is current as of the time the user accesed it on a web server, is example of a___

-dynamic report

KM benefits orgs bc It___

-enables emps and partners to work smarter

Major benefit of enterprise application integration is____

-enables org to se existing application

In data model a ___is something a user wants to track

-entity

_____attempt to directly capture employee expertise.

-expert systems

Data mart is another term used for a data warehouse

-false

_____is major challenging task when implementing enterprise systems.

-gap identification

____is term that refers to level of detail represented by the data.

-granularity

which of following decisions is least likely to involve collaboration?

-how much of product to order from vendor b...

An automobile comp decides to improve quality of all its products and bring more variety into its product line. Comp decided to adopt____

-industry wide differentiation

Business process crossing into mult companies

-inter enterprise BP

Which of following is example of vertical market software?

-inventory tracking software for auto manufacturer

Which of following is accurately defines a dimension in OLAP report?

-it is a characteristic of a measure

Which of following is true of source data for BI system?

-it refers to data that the org purchases from data vendors

Which of following shows the products that customers tend to buy together?

-market basket analysis

____records the source, format, assumptions and constraints, and other facts about the data

-metadata

The viewer of an OLAP report can change its format. Which term implies this capability?

-online

Which is a nonvolatile memory device?

-optical memory device

Which of following components of 5 component model of IS is considered an actor?

-people and hardware

When you midf or delete data in database, you are ____

-processing database

A ___is set of rules that programs on 2 communicating devices follow.

-protocol

Which of following statements is true about operational dta?

-purchased operational data often contains missing elements

An org implements an IS to optimize its SC. The system helps the org reduce wastages and inventory charges. Provides competitive advantage to org. Helped org achieve competititve advantage thru___

-reduced costs

Which of the following is not a basic role of managers? a) interpersonal b) processor c) informational d) decisional

B) Processor

24) The flow of events or transactions captured by an organization's system describes A. information. B. data. C. wisdom. D. knowledge.

29) Which of the following statements is NOT an accurate description of the importance of knowledge to a firm? A. Knowledge-based core competencies are key organizational assets. B. Knowledge should be seen as similar to any other key asset, such as a financial asset or a production facility. C. Knowledge enables firms to become more efficient in their use of scarce resources. D. Knowledge is not subject to the law of diminishing returns as are physical assets.

32) In order, which are the value-adding steps in the knowledge business value chain? A. acquire, store, disseminate, apply, feedback B. data and information acquisition, acquire, store, disseminate, apply C. acquire, disseminate, apply, feedback, management and organizational activities D. data and information acquisition, store, disseminate, feedback, apply

37) Which of the following is NOT a typical component or capability of an enterprise-wide knowledge management system? A. collaboration tools B. KWS C. document management D. LMS

39) You are advising a multimedia company on the best type of knowledge management system to help them archive digital video and sound clips. Which of the following will suit their needs? A. enterprise content management system B. digital asset management system C. knowledge network system D. VRML system

41) Which of the following is NOT a Web 2.0 tool firms are using to foster collaboration? A. blogs B. intranets C. wikis D. social bookmarking

47) ________ often are designed and optimized for the specific tasks to be performed. A. Graphics programs B. Knowledge workstations C. Virtual simulators D. CAD stations

53) Which of the following is a type of intelligent technique? A. knowledge networks B. case based reasoning C. computer-aided design D. VRML

61) Virtually all expert systems deal with problems of A. policy development. B. classification. C. logic and control. D. high complexity.

69) What type of intelligent technique helped Procter & Gamble determine the most efficient methods for their trucks to deliver goods? A. fuzzy logic B. intelligent agents C. genetic algorithms D. none of the above

What are the three primary activities in the BI process?

Data Aquisition, BI Analysis, Publishing results

________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

Hyper social knowledge mgmt

OLAP stands for___

Online Analytical Processing

reporting application

a BI tool that inputs data from one or more sources and applies reporting operations to that data to produce Business Intelligence

82) Shawn is doing some budgeting for his new start-up business. He has developed a budget in Excel using formulas, as he was taught to do in college. Which of the following statements is true? a) If Shawn changes one of his assumptions, Excel will automatically recalculate the budget numbers. b) Shawn would use sensitivity analysis to check the impact of changing his price. c) Shawn would use roll-up to review his summary numbers. d) Shawn would use what-if analysis to check the impact of changing his price and the commission he pays his sales people. e) Shawn would use goal-seeking analysis to examine the impact of changing his forecast of units sold. Answer: a

a) if shawn changes one of his assumptions, excel will automatically recalculate the budget numbers

Success in the _____ phase of the decision-making process results in resolving the original problem, and failure leads to a return to previous phases. a) implementation b) choice c) design d) intelligence e) consideration

a) implementation

Geocoding involves: a) integrating maps with spatially oriented databases and other databases b) encrypting spatial information c) accessing geographical information d) integrating organizational transactions with spatially oriented databases e) programming spatially oriented databases

a) integrating maps with spatially oriented databases and other databases

Being a figurehead and leader is part of the _____ managerial role. a) interpersonal b) processor c) informational d) decisional e) confrontational

a) interpersonal

_____ is the efficient and effective execution of specific tasks. a) Operational control b) Management control c) Strategic planning d) Expertise e) Wisdom

a) operational control

Calculating gross pay for hourly workers is an example of ________ decision making. a) Structured b) Unstructured c) Undocumented d) Semistructured e) Procedural

a) structured

Rank-and-file employees tend to make more _________ decisions. a) Structured b) Unstructured c) Undocumented d) Semistructured e) Procedural

a) structured

The type of decision that can be made by following a definite procedure is called a(n) ______ decision. a) structured b) unstructured c) undocumented d) semistructured e) procedural

a) structured

________ decisions are more common at lower organizational levels. a) Structured b) Unstructured c) Undocumented d) Semistructured e) Procedural

a) structured

Which of the following is not a reason why managers need IT support? a) The number of alternatives is decreasing. b) Decisions must typically be made under time pressure. c) Decisions are becoming more complex. d) There is a growing need to access remote information sources. e) Decision makers are often based in different locations.

a) the number of alternatives is decreasing

Which of the following is not a characteristic of decision support systems? a) They support only lower- and middle-level managers. b) They are easy to use and construct. c) They can adapt to changing conditions. d) They usually utilize quantitative models. e) They support all phases of the decision-making process.

a) they support only lower and middle level managers

Sally is working for her uncle for the summer in the marketing department of Proctor & Gamble. One of her recent projects was to build a model of revenue that would allow her boss to test a variety of price points against forecasts of units sold for each product in a product line. Sally will be doing: a) What-if analysis b) Qualitative analysis c) Sensitivity analysis d) Goal-seeking analysis e) A simulation.

a) what-if

Push publishing delivers BI____

according to a schedule or as a result of an event or particular data condition

most SM apps earn revune thru___

ad models

unsupervised data mining

analysts do not create a model or a hypothesis before running the analysis

Elena is trying to decide whether she should expand her ice cream shop to a bigger space. She decides to be very methodical about it and follow the phases of the decision-making process she learned in college. She has developed a few alternatives. Elena is in the ______________ phase of the decision-making process a) implementation b) choice. c) design d) intelligence e) consideration

b) choice

In the _____ phase of the decision-making process, managers test potential solutions "on paper." a) implementation b) choice c) design d) intelligence e) consideration

b) choice

You've started an internship at the major hospital in your city. Your boss gave you ten minutes of training on the data warehouse that you have access to. She then asked you to see if there is any correlation between treatments and day of the week. To do this, you will be doing: a) Transaction processing. b) Data mining c) What-if analysis. d) Goal-seeking e) Exception reporting

b) data mining

Expert Systems

attempt to capture human expertise and put it in to a system that can be used by non experts, uses rule based "if/then" statements but unlike desision trees, expert systems can have hundreds of thousands of rules (expensive and hard to maintain)

In McAfee's SLATES Enterprise 2.0 model, "A" is for ________.1/1 pts

authoring

_____ is the acquisition and efficient use of resources in accomplishing organizational goals. a) Operational control b) Management control c) Strategic planning d) Expertise e) Wisdom

b) Management Control

Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____. a) structured queries b) database queries c) data mining d) query by example e) expert system queries

c) data mining

Amanda is working for the CEO of a small company. He asks her to develop a dashboard. Amanda starts thinking about the questions she needs to ask. Which of the following questions would not on Amanda's list? a) How many levels do you wish to drill down? b) What are your key performance indicators? c) Do you need real-time data? d) Do you want graphs and charts or text? e) Should it run on your iPhone?

c) do you need real-time data?

In the _____ phase of the decision-making process, managers construct a model that simplifies the problem. a) implementation b) choice c) design d) intelligence e) consideration

c) intelligence

A company's annual employee evaluation best fits which type of decision? a) unstructured b) structured c) semistructured d) confrontational e) wisdom

c) semi-structured

Shawn is doing some budgeting for his new start-up business. He has developed a budget in Excel using formulas, as he was taught to do in college. He would like to check the impact of changing his price and the commission he pays his sales people. Shawn will be doing: a) What-if analysis b) Qualitative analysis c) Sensitivity analysis d) Goal-seeking analysis e) A simulation.

c) sensitivity analysis

Which of the following is not a characteristic of unstructured decisions? a) They are complex. b) They typically are fuzzy and unclear. c) Standard solutions exist. d) Human intuition is involved. e) The first three phases of the decision-making process occur in no particular sequence.

c) standard solutions exist

Which capability of digital dashboards enables users to obtain the latest data available on key performance indicators or some other metric, ideally in real time? a) Drill-down b) Key performance indicators c) Status access d) Trend analysis e) Exception reporting

c) status access

Computer support is greatest for which of the following problems? a) semistructured and strategic planning b) unstructured and operational control c) structured and operational control d) semistructured and management control e) structured and management control

c) structured and operational control

When there is no well-understood or agreed-on procedure for making a decision, the decision is said to be: a) undocumented b) structured c) unstructured d) semistructured e) documented

c) unstructured

________ differentiates SMIS from Web site applications.0/1 pts

connection data

________ is data and responses to data that are contributed by users and SM sponsors.1/1 pts

content data

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."

cross selling opportunity

________ is the dynamic social media process of employing users to participate in product design or product redesign.1/1 pts

crowdsourcing

Due to a phenomenon called the ___, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor

curse of dimensionality

Which of the following is not a characteristic of a structured decision? a) It is routine. b) It is repetitive. c) Human intuition is not involved. d) The first three phases of the decision-making process need not occur in any particular sequence e) Standard solutionsexist.

d) The first three phases of the decision-making process need not occur in any particular sequence

Refer to the Closing Case #2 - Predictive Policing: The software that Santa Cruz Police Department is using is an example of a) doing what-if analysis. b) doing sensitivity analysis c) looking at key performance indicators. d) data mining, e) an expert system.

d) data mining

Being an entrepreneur, disturbance handler, and negotiator is part of the _____ managerial role. a) interpersonal b) processor c) informational d) decisional e) confrontational

d) decisional

Shawn is doing some budgeting for his new start-up business. He has developed a budget in Excel using formulas, as he was taught to do in college. He is fairly confident about his estimated expenses. He is also sure that his current price is the best price he can get for his product. He would like to know how many units he needs to sell at that price (and his cost per product from his supplier) to cover his expenses. Shawn will be doing: a) What-if analysis b) Qualitative analysis c) Sensitivity analysis d) Goal-seeking analysis e) A simulation. Answer: d

d) goal seeking

Elena is trying to decide whether she should expand her ice cream shop to a bigger space. She decides to be very methodical about it and follow the phases of the decision-making process she learned in college. Which of the following statements is true? a) During the intelligence phrase, Elena will build a model using assumptions about the business. b) During the design phrase, Elena will define the opportunity. c) During the choice phase, Elena will lay out her options. d) During the implementation phase, Elena will implement two of her solutions. e) Elena will use test data to validate her model.

elena will use test data to validate her model

________ is the application of social media to facilitate the cooperative work of people inside organizations.1/1 pts

enterprise 2.0

The primary distinguishing characteristic of geographical information systems is: a) every record or digital object has a unique identifier b) every record or digital object is visible to the user c) every record or digital object must be accessed by programmers d) every record or digital object has an identified geographical location e) every record or digital object is encrypted

every record or digital object has an identified geographical location

In expert systems, the programs that process a set of rules are called____

expert system shells

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.0/1 pts

extensions

Data Warehouse

facility for managing an organizations BI data (larger than data mart)

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services. 1/1 pts

false

If a reasoned, nondefensive response generates continued and unreasonable UGC from that same source, it is best to respond to the problematic content.0/1 pts

false

Only social networking sites present user and responder content, but both Web sites and social networking applications store and process connection data.1/1 pts

false

Social networking procedures are more informal for SM sponsors than they are for social networking users.0/1 pts

false

When a business participates in a social network or opens its site to UGC, it protects itself from misguided people who post junk unrelated to the site's purpose.0/1 pts

false

A ________ is content structure that has emerged from the processing of many user tags.1/1 pts

folksonomy

Descision Tree

hierarcheal arrangement of criteria that predict a classification or a value, creates groups that are as "pure" as possible using "if/then" statements to create rules

Albert creates rational database to store emp performance stats. He stores each employees data in independent rows and creates columns called "emp #" to give unique # to each employee. This column is called ____

indicator

four functions of a Data warehouse

obtain, clense, organize, catalog

A small and midsized org w/limited budget may consider ___ vs microsoft

open office

Business Intelligence

patterns, relationships, trends, and predictions

Which of the following is a risk associated with human resources using social media to form conclusions about candidate evaluation?1/1 pts

possibility of error

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is part of the ________ component. 1/1 pts

signals

Confidence

probability estimate of buying and item

Lift

probability of buying X without Y

it is generally more difficult to make changes to ______of an IS than to database itself

procedures

BI Analysis

process of creating business intelligence through reporting, data mining, and knowledge mgmt

Data Aquisition

process of obtaining, cleaning, organizing, relating, and cataloging source data

granularity

refers to the level of detail represented by the data

Which of the following is an example of a supervised data-mining technique?

regression analysis

RFM Analysis

reporting technique that considers how RECENTLY a customer has ordered, how FREQUENTLY they order, and how much MONEY the spent.

Online Analytical Processing (OLAP)

reporting technique that provides the ability to sum, count, average, and perform other simple arithmatic operations on a group of data, OLAP reports are dynamic, meaning viewers can change the format.

Pull Publishing

requires user to request BI

Info Silos arise as consequence of org's?

se workgroup IS

A social media policy is a statement ________.0/1 pts

that declines emps rights and responsibilities

Deleting problematic content on social networking sites is best reserved for when ________.1/1 pts

the content is obscene and inappropriate

Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites

ISM Chapter 9

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