Leadership Digital Age Exam 1
Map My Fitness is a platform for...?
Fitness, Data
Examples of digital business achievements?
Ford and others—autonomous vehicles, Zappos-3D scan of foot, BJP political party use of holograms
What will my competition do next? How will they "get us"? These questions are examples of?
Healthy paranoia
How is digital different from IT?
IT includes technology outside a company's control (mobile devices, social media, technology embedded in products)
Spotify, Pandora, Apple are platforms for...?
Listening, sharing, discovering
Refers to an individual's perception about the underlying main causes of events in his/her life. Do you believe that your destiny is controlled by yourself or by external forces (such as fate, god, or powerful others?)
Locus of control
Telecom 4 key challenges?
Losing content and application battle (Apple/Google winning), capitalizing on 5G combined with IoT, leveraging digital more (customers rely on stores and call centers), cybersecurity
Landscaper and home builder fall into which category of Levy & Murnane's Matrix?
MN (manual non-routine)
Phone operators fall into which category of Levy & Murnane's Matrix?
MR (manual routine)
Linkedin is a platform for...?
Networking (and hiring, learning)
Telecom example?
Nokia's virtual assistant MIKA
Which one of the big 5 personality traits is important for recognizing tipping points?
Openness to experience (conduct research and consider unintended consequences)
Big 5: OCEAN?
Openness, conscientiousness, extraversion, agreeableness, neuroticism
Telecom 4 strengths?
Physical assets are barrier to entry, massive amts of data, provide essential service, all of this coupled with 5G is force multiplier
5 traits of an effective leader...but there's also a 6th. What is it?
Recognize and nudge tipping points (between technology, culture, and regulation)
--- as an enabler (e-cigs and vaping, indian political party faced with little social media regulation, airbrnb and Uber embrace lack of this)
Regulation
"Before the legislator and the policymakers can decide, [innovators] come up with a new business model and startoperating differently." This phrase applies most to which tipping point?
Regulation tipping point
"Innovate because of it or in spite of it. Obstacle or opportunity?" This phrase applies most to which tipping point?
Regulation tipping point
Which one of the tipping points was described as "complex and slow" in the slides?
Regulation tipping point
Course themes?
Remap your industry, remake yourself, remodel your enterprise
What do we mean by digital?
Sensors, smart products, consumer independence
Which tipping point is easiest to predict and hardest to change?
Technology
"Don't underestimate pace of change." This phrase applies most to which tipping point?
Technology tipping point
"Shoals of small start-ups are often the first catalysts of the biggest changes." This phrase applies to which idea?
Techquisition
Digital transformation for others in addition to themselves
Telecom
-- are in a unique position to capitalize on...providing innovative digital connectivity solutions that will form the backbone of the globally connected digital world in the near future
Telecom operators
Amazon, eBay, AliBaba are platforms for?
Transactions
Digitization of everything can't happen without...
critical mass, network effect, matt beane (overcoming frustration and disappointment)
Orbitz and Hope Hummus was an example of an observation of culture. This is aligned with determining the...
cultural tipping point
What were the 4 categories of tasks taht J. Murnane and Frank Levy assigned to determine what tasks a machine does better than a human and vice versa?
manual, cognitive, routine, non-routine
Social media networks such as Facebook and Twitter are a great example of the -- -- The value of these websites increases as more and more people sign up for accounts on the site.
network effect
which types of jobs are more sheltered?
non-routine jobs (like gardening—manual but still too hard to automate right now)
What makes Waze different from other GPS apps?
Adaptability: real time information, information about other cars, turns smartphones into sensors
Boundary blurring examples
Amazon, Under armour, Google
Salesforce is a platform for...?
Apps, CRM, Data
1. Re-think product/service engagement models 2. Create personalized experiences 3. Re-imagine operations 4. Harness the power of technology and data
Bank objectives
5 industry themes?
Boundary blurring, low barriers to entry, platforms and openness, healthy paranoia, techquisitions
a silent method of group ideation, in which participants contribute their ideas through short notes in a structured graphic
Brainswarming
Engineer and professor fall into which category of Levy & Murnane's Matrix?
CN (cognitive non-routine)
Data entry and checking records falls into which category of Levy & Murnane's Matrix?
CR (cognitive routine)
What are the four categories of Murnane's and Levy's Matrix?
CR (cognitive routine), CN (cognitive non-routine), MR (manual routine), MN (manual non-routine)
Tractable
Capable of being controlled
What is an implication of a company going digital?
Could put that company in a different industry
For which tipping point could marketing, or using the right phrase of celebrity, matter the most?
Cultural
London olympics vs. copenhagen airport example was used to illustrate which tipping point? (Olympics code tracking considered creepy...analysis of passenger flow at airport was accepted)
Cultural
The phrase "lack of social consensus" would be referring to which tipping point?
Cultural
"Evaluate acceptance and keep testing boundaries without going creepy." This phrase applies most to which tipping point?
Cultural tipping point
For which tipping point is social readiness a factor? (E.g. "pay as you drive", natural vs modern medicine, boo.com vs H&M and Zara)
Cultural tipping point
Research, research, research of these types (focus groups, market research, surveys, test ideas with social media, idea competition with students) is most important for...
Cultural tipping point
Digital leader must be...
Customer centric, tech savvy, visionary, adaptive and agile, data driven
In 1875, a racquet maker asked Pierre to try to make strings from animal gut, using the same process he had already mastered for violin strings. The results were revolutionary. Even today, natural gut strings compare favorably to nylon, polyester, Kevlar, and other modern materials. This is an example of a digital leader being...
Customer centric, visionary, adaptive
a person's location history, medical records, and driving data can be used by any number of firms simultaneously without being depleted. What does this mean?
Data is non-rival.
speed of data processing
Data velocity (Digitization)
What is driving the pace of change for the technological tipping point?
Democratization (tipping point can come from ANYONE), globalization (tipping point can come from ANYWHERE), data analytics and smart machines (feed on themselves and get smarter, parse language, perform sentiment analysis, make predictive forecasts)
All electronically tractable forms and uses of information and technology
Digital
What is non-rival and cheap to copy?
Digital information
Data volume, data velocity, data variety, new ways of acquiring knowledge, higher rates of innovation, digital information is non-rival, digital information is cheap to copy
Digitization
Is critical mass needed or reached? are people using it? is it secure? does it invade privacy? is there skepticism? is it accepted?
Evaluation of cultural tipping point
Privacy regulations? Rights addressed? Safety addressed? Where are "they" in terms of regulation and who is "they" - government?
Evaluation of regulation tipping point
Easy to use? Reliable? Useful? Easy to fix? Affordable? (Also: Does the infrastructure exist? The speed? Needs critical mass?)
Evaluation of technology tipping point
Low barriers to entry meaning (with regard to industry themes?)
Financial (kickstarter), regulation, technology, brand, insight, customer loyalty (snapchat)
