LinkedIn Marketing Solutions Fundamentals Certification
Which targeting tools can you use to reach more similar audiences? Select all that apply.
Lookalike Audiences Audience Expansion
Can you target all the LinkedIn members that work in a certain company?
Yes, if there are at least 300 employees in the audience
What can a Creative Manager role do in Campaign Manager?
Edit and add new creatives but cannot create new campaigns
Raquel is looking to use her current audience to reach more people. What could she do?
Enable Audience Expansion
Ebony is looking to track downloads on an eBook her team has created. Her website's policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads?
Lead Gen Forms
Which feature in Campaign Manager allows you to reach professional audiences on trusted third-party apps and sites outside of the LinkedIn platform?
LinkedIn Audience Network
Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use?
Lookalike Audiences
Which of the following is a targeting option? Select all that apply.
Member Groups Member Skills Company Growth Rate Company Connections Your Company Followers
Which ad format would you use if you wanted to deliver a direct personalized message?
Message Ad
Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?
Narrow her current campaign targeting to include HR employees at companies with more than 500 employees
In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign?
No more than 2 to 3
When will a Matched Audiences campaign begin serving?
Once the Matched Audience has been processed, which can take up to 48 hours
Which of the following is not a step when setting up your campaign in Campaign Manager?
Review Page Posts
There is a minimum spend per month to qualify for Monthly Invoicing.
True
When setting up targeting, it's recommended that you use Job Seniority and Years of Experience instead of age.
True
Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns?
Type
Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?
Use Website Retargeting to remind them to purchase when they log into LinkedIn
Which of the following is a best practice to save time while setting up targeting for new campaigns?
Use targeting templates to pre-save and reuse audiences
Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four.
Use the LinkedIn Audience Network Enable Audience Expansion Set more competitive bids Use the Maximum delivery (Automated) bidding option
Which of the following ad formats appear when you select Engagement as your marketing goal in Campaign Manager? Select all that apply.
Video Ad Single Image Ad
Which demographics in the Campaign Manager reporting dashboard would help you better understand your site's audience and reach your ideal prospects?
Website Demographics
At a minimum, how often should you evaluate your campaigns?
Weekly
Can you customize the columns of your Campaign Manager reporting dashboard?
Yes
Can you exclude a contact list from your campaign with Matched Audiences?
Yes
Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.
Your CRM data Website Retargeting Account Targeting Lookalike Targeting
Laura is running an ad campaign to promote her company's live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.
Check the offer landing page and ensure that the offer is clear and the page is mobile optimized Implement Conversion Tracking to help LinkedIn optimize the campaign
Peter wants to target the buying committee of a select group of companies. Which step should he take?
Combine a target company list and leverage Job Function and Job Seniority too
Which campaign objective should you choose from Campaign Manager if your objective is Engagement?
Consideration
Which ad format would you use if you wanted to include multiple unique call-to-action buttons that act like a choose-your-own-path experience?
Conversation Ad
Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?
Conversion
Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply.
Conversion Tracking Website Demographics Website Retargeting
Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign's success?
Cost Per Result
Which of the following is not a billing option in Campaign Manager?
Quarterly Invoicing
When optimizing your targeting strategy, what are the two key elements you should think of?
Reach and Relevance
Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?
Reach, Frequency, Campaign Demographics
Ciara wants to see which types of professionals are visiting her website. Where does she find this information?
Website Demographics
Which is better in your ads: stock images or real images from your business?
Real images from your business, because they are more genuine
What do you need prior to creating a lookalike audience in Campaign Manager?
A contact list or website audience
Which method is used by LinkedIn to determine which ads are shown?
An auction system based on bids, combined with a relevance score
Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn's recommendation, how long should he let the ads run before making optimizations?
At least a week
Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?
Audience Attributes
Why should you create a LinkedIn Page? Select all that apply.
Because you need a LinkedIn Page to set up LinkedIn ad campaigns Because your LinkedIn Page is the first place members go on LinkedIn to learn about your products and services Because an active LinkedIn Page makes your company more searchable
Why is it important to choose the right objective in Campaign Manager?
Because your objective determines your campaign settings and how LinkedIn optimizes it to ensure success
What are the three things you need to do to succeed in your auctions? Select all that apply.
Bid enough to be competitive Optimize to achieve and maintain a high Click-Through Rate Strive for relevant and engaging content
What LinkedIn Page privileges do you need to run your ads?
Designated Admin access and/or Sponsored Content posting access
Which of the following is not a marketing objective that you can meet with LinkedIn ads?
Increase the sales closing ratio
What is the recommended way to track conversions?
Insight Tag
Judi wants to serve ads to professionals who have visited her website. What is her first step?
Install the Insight Tag on her website
Would you win an auction if you are the highest bidder?
It depends, creative relevancy matters
Which sentence best describes Campaign Manager?
It is LinkedIn's ad management tool to create, launch, and evaluate the performance of your LinkedIn ad campaigns
How is Maximum Delivery (Automated) Bid determined?
It optimizes the budget to focus on the campaign objective selected
Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?
Job Function + Company Industry + Company Size
Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?
Pause underperforming creatives
Priyanka selected Brand Awareness as her objective in the Campaign Manager. Which ad types could she select to use? Select all that apply.
Single Image Ad Carousel Image Ad Video Ad Conversation Ad
Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?
Target by Or
Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar's speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?
Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
How much would you pay if you win an auction?
The bid price offered by the second-highest bidder plus one cent
What is the definition of Reach in campaign reporting?
The unique number of people exposed to at least one impression
Why do we recommend your campaigns have at least 4 to 5 different creatives?
To minimize content fatigue
LinkedIn ads allows you to reach the largest global community of professionals.
True