Management Information Systems Final (4 of 4)
Michelle runs a shop on Etsy. One month, she spends $2,800 to promote her shop on Etsy and other social media sites. In that month, she gains 50 new customers. What is her customer acquisition cost for that month?
$56
Which of the following scenarios represents a customer acquisition cost of $100?
A company spends $100,000 on advertising and marketing in one month. They gain 1,000 new customers in that month.
Why is an organization's chief financial officer more likely to have an accurate picture of its total cash flow if the organization has ERP software that integrates its financial management system? More than one answer may be correct.
A single cash flow report can be generated for the entire organization. Real-time cash flow information can be generated quickly, at any time.
Of the companies listed below, which three are the most influential global e-commerce organization(s) in 2019, according to a graphic provided by Statista?
Amazon Alibaba JD.com
According to eMarketer, what are among the most popular B2C sites in the United States? More than one answer may be correct.
Amazon Walmart
What is conducted in the process modeling step of business process management?
Analysts use flowcharts and other tools to depict workflow.
What benefits does customer relationship management software (CRM) provide to an organization? More than one answer may be correct.
Identify and attract potential customers. Determine ways to sell additional products and services to existing customers.
What occurs during the process optimization step of business process management?
Managers adapt (modify) the process to enhance process performance.
Which two of the following statements describe key benefits of an integrated computer-assisted design (CAD) module within an ERP system?
Managers can track processes that use computer-assisted design throughout an entire manufacturing cycle. Managers can monitor the use of materials, machines and labor, and level of completion within CAD processes.
Which phase of the project management process involves feasibility studies?
Phase 1: initiation phase
Select three popular inventory management systems from the choices below.
QuickBooks Enterprise Oracle NetSuite SAP Material Management (SAP MM)
Common SQL terms include which three of the following?
SELECT FROM WHERE
Which of the following would be considered a benefit in a cost-benefit analysis? More than one answer may be correct.
Spending money to update the CRM database in order to generate more customer leads, resulting in an $50,000 increase in sales to new customers. A weekly blog that generates engagement among users who have never heard of your product before. Updating shipping tracking software so that it is easy to confirm orders have successfully reached customers.
Integrating a business software module into an ERP has several advantages. Which of the following business software modules includes customer payment information?
TPS software
Which of the following is a popular data analytics program that offers business intelligence as well as data visualization?
Tableau
Sally runs a shop on Etsy that has become quite popular after one of her Instagram posts went viral. She'd like to capitalize on her viral fame and is considering purchasing CRM software to assist with this. What are some of the ways a CRM would help Sally achieve this goal? More than when answer may be correct.
The CRM could target new customers that have a similar profile to her existing customers. The CRM could inform her existing customers of additional, similar products available in her shop.
What occurs in the process execution step of business process management?
The business process execution language engine is run.
Which of the following is a benefit to integrating CRM software into an existing ERP? More than one answer may be correct.
better visibility of customer relationships faster billing faster data access times
A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis? More than one answer may be selected.
capital outlay time commitment costs
A key component, and major advantage, of an ERP is its
centralized database.
The e-commerce company with the highest revenue is based in which country?
the United States
Of the following benefits, which two can managers access through an integrated HRM software module included in an ERP system?
the ability to retrieve and analyze human resources data in a centralized location a presentation that supports decision making through the efficient use of employee data
When selecting the right data, it is important to be aware of the source of the data. For example, data that is sold by an entity that didn't actually collect the data is considered ______ data.
third-party
Which of the following statements about the revenues of global e-commerce companies are correct?
Amazon has had revenues of over $280 billion. Alibaba has had revenues of over $56 billion. JD.com's revenues have eclipsed $70 billion.
The six-step process analysts use to create data-driven decision making includes which three of the following?
Ask Analysis Prepare
Describe how business-to-government (B2G) e-commerce transactions work. More than one answer may be correct.
Business-to-government (B2G) is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms. B2G often includes prenegotiated contracts between a business and governmental organization. In B2G transactions, governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed.
Of the following software packages integrated into an enterprise resource planning system, which one is used by engineers in the design process?
CAD software
What business software applications are commonly integrated with an enterprise resource planning (ERP) system as modules? Select all of the correct answer options.
CRM PM BI
Choose the true statement from the following selections. More than one answer may be correct.
China had the world's most e-commerce sales in 2019 with almost $2 trillion. The global e-commerce economy will continue to rise well into the future.
Which stage of the project management process involves documenting the lessons learned during the project's execution?
Closure Stage
Describe benefits of cloud-based ERP systems over on-premises ERP solutions. More than one answer may be correct.
Cloud-based ERP systems allow organizations to access reports from remote locations. Cloud-based ERP systems have lower IT infrastructure expenses. Organizations using cloud-based ERP systems have reduced IT labor expenses.
What is used to convey meaning from Big Data Analytics to managers who need to make decisions based on this data?
Data Visualization
Of the following statements, choose the ones that correctly apply to issues in m-commerce.
Ethical issues include keeping product listings accurate, following online selling laws, and maintaining web accessibility. Due to similarities between organizations that sell goods and services online, competitor analysis is challenging. Customer loyalty is highly important, as it can cost five times more to acquire a new customer than it costs to retain one.
The three-step data visualization process is comprised of which of the following?
Explore data sets for patterns. Create your visuals. Planning for visuals.
Which of the following statements about location-based services (LBS) are correct?
Geodata is information about geographic locations that is stored in a geographic information system (GIS). Vector data is composed using vertices and paths and includes points, lines, and areas (represented by polygons). Raster data is composed of pixels or grid cells and are often spaced in regular intervals and designed to make square shapes.
ERP software integrates several software packages into a single platform. Which of the following software packages stores employee compensation and performance information?
HRM software
Select three critical factors to consider when determining the right data to select?
How will the data be collected? What types of data do you need to solve a specific problem? How much data should be collected?
For data to be considered open data, it must have what three characteristics?
The public must have access and datasets must be available for use. Datasets must have access rights that allow them to be reused and redistributed. Datasets must be universally available so that anyone can use the data.
From the following list, select the advantages of choosing a cloud-based, custom business management system—such as a platform as a service (PaaS) or an infrastructure as a service (IaaS) system—over an on-premises option.
The system is more secure from hackers. The storage size can be quickly scaled as needed. The need for a large IT staff is reduced.
From the following list, select all the statements that correctly characterize or define e-commerce ubiquity.
The term refers to the degree an organization has gained access to consumers, thus increasing the likelihood of product or service adoption. It is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer. It gives customers the ability to purchase products and services regardless of time or location.
Which of the following is an example of how the project communications piece of project management software could be used when integrated with enterprise resource planning software? More than one answer may be correct.
The visual project completion map is automatically updated as phases are completed. The client is able to access information about all phases of the project in one place, reducing the need for individual status reports.
Which statement best describes the current landscape or state of human resource management software and/or service providers?
There are a variety of HRM companies that serve different business needs.
Which of the following is an example of information that a project manager should include when documenting lessons learned during a project? More than one answer may be selected.
Twenty percent of the supplies purchased from Vendor ABC broke during the production process. Even though the supplies were less expensive per unit, it ended up costing more when factoring in the replacement units and production time. The offshore partners in Russia were able to meet deadlines and submit work that was deemed to be as well done as work submitted by onshore partners.
Using an inventory management system that integrates easily with an existing system is important for which of the following reasons? More than one answer may be correct.
Using a system that employees are familiar with will probably reduce training time. Employees' familiarity with a system should help reduce stress.
Questions that data analysts often ask include which three of the following?
What overall outcomes and results that are needed? Who will receive the information and analysis? What are the time constraints for the project?
From the following list, select the companies that are leaders in the re-commerce market.
Yerdle Re-commerce thredUp The RealReal
Troy has a customized business management system that he likes. However, it cannot easily scale up to meet his growing database storage needs, offers poor protection from hackers, and requires maintaining a large IT department. Troy should replace this system with
a custom, cloud-based solution (PaaS or IaaS).
Which of the following is an example of e-commerce personalization? More than one answer may be correct.
an email notifying a consumer that an item they had looked at online is now on sale an ad on a consumer's social media feed that features products they had researched online
When managers decide how to house a business management system, what three options do they consider?
an on-premises custom solution a customized, cloud-based solution (PaaS or IaaS) a SaaS solution
Managers have the greatest degree of control over a new business management system that is implemented as
an on-premises solution.
Someone who possesses the knowledge of processing software, business strategy, and analytical skill to deliver data and reports that guide management and executives as they create well-informed decision making is known as a data
analyst.
Data analysts must blend facts and data with knowledge about the
business or organization.
From the following list, select all the actions that contribute to information density in e-commerce.
businesses publishing the current prices for their goods or services online businesses collecting information about consumers who visit their websites consumers posting online reviews for the goods or services they purchased
A manufacturer's latest smartphone has become extremely popular. How can the manufacturer use its ERP system to ensure that its retailers are able to keep the phone in stock? More than one answer may be correct.
by obtaining CRM data about customer demand by analyzing BI data about its supply chain
The 3-step data visualization process consists of exploring the data sets for pattern, then planning for visuals, and finally
creating your visuals.
The understanding that retaining customers is more profitable than finding new ones is behind which business management system?
customer relationship management
Because many business executives desire to create a data-driven decision making culture, which three of the following are competencies organizations invest in to support DDDM?
data proficiency agility in analytics and data analysis building a data-driven community
Some of the responsibilities of a data analyst include which three of the following?
data visualization data structuring data reporting
A business management system includes three main components: a decision-making information system, a predictive information system, and a
database management system.
The process of data analytics includes which three of the following?
descriptive analytics predictive analytics prescriptive analytics
Which type of ERP module collects data such as customer information, order history, shipping information, and customer satisfactions measures?
e-commerce operations
Most HRM modules provide a structured dashboard that managers can access for information. Which of the following information types are included? More than one answer may be correct.
employee absences or leaves employee compensation employee performance review status
Which of the following represents a type of HR management system? More than one answer may be correct.
employee benefits administration software employee evaluation software compensation management software
Payscale.com, Payfactors.com, and Salary.com are sites that offer
employee compensation management solutions.
From the following list, select the typical areas of responsibility for an HR manager.
employment agreements dress policies fraternization policies
Characteristics of databases include which three of the following?
fields records characters
What must be integrated into an organization's enterprise resource management solution to allow it to create and maintain regulatory and compliance information from a centralized location?
financial management systems software
Data transformation is the process of converting the _____ of data.
format
Describe difficulties in implementing an ERP system. More than one answer may be correct.
high costs steep learning curve maintenance costs
While ERP systems offer many competitive advantages to users, particularly those in upper management, a significant disadvantage is their
high costs.
Uses of data analytics include which three of the following?
improved decision making improved patient experiences and internal procedures in health care improved customer service
From the following list, select the additional benefits of integrating ERP systems with financial management systems to provide centralized access and management of financial data.
improved visibility structured compliance architecture the ability to generate financial reports
What is the overarching goal of organizations choosing to adopt an enterprise resource planning (ERP) system?
increase operational efficiency
Recruiting and hiring management software can help HR managers evaluate how their organization's future staffing needs are influenced by
internal factors such as employee turnover and external factors such as public demand for the organization's products.
An online photo printing company can temporarily lose its e-commerce ubiquity if
its website crashes due to a coding error or attack by hackers.
Users often find it difficult to implement or even comprehend a new ERP system without significant training because of ERPs' steep
learning curves.
Built on real-time geodata and information provided from wireless mobile devices, ________ are widely used in m-commerce.
location-based services (LBS)
Which of the following is usually accomplished during the Execution Stage of the project management process? More than one answer may be selected.
managers manage the progress of the project managers manage the resources available for the project managers quickly communicate any issues that arise
Roughly one of every three re-commerce customers today belong to which market segment or category of consumers? More than one answer may be correct.
millennials Gen Z
When discussing personally identifiable information (PII), which three of the following are usually anonymized?
names phone numbers Social Security numbers
Business-to-government (B2G) transactions often are executed according to guidelines and specifications included in a legal contract. B2G contracts are often executed at which levels of government? More than one answer may be correct.
national level state level local level
When data is anonymized, the PII is eliminated or encrypted. PII includes names, Social Security numbers, addresses, and more and stands for ______ identifiable information.
personally
Which of the following uses algorithms to determine likely outcomes given a set of inputs?
predictive analysis
The organizations likely to benefit the most from the global reach of e-commerce are those that
previously depended on foot traffic into one physical store to sell their products.
The first step in business process management, in which analysts often "storyboard" the processes in an attempt to view the entire system prior to investigating each component is called
process design.
In the fourth step in business process management, managers track the individual components of the process as well as the process as a whole so engine performance can be measured. This step is called
process monitoring.
In what ways do Enterprise Resource Planning (ERP) systems help organizations improve operational efficiency? More than one answer may be correct.
provide a centralized database provide access to data offer customization
In the initiation phase of project management, the client and project manager determine if the project is SMART. What does the R in SMART refer to?
realistic
Trends in data analytics include which three of the following?
scalable AI composable data data analytics as a core business function
From the following list, select the primary responsibilities or duties of a human resources manager that can be accomplished using a human resource management system.
scanning the environment to determine future HR needs recruiting, hiring, training, retaining, compensating, appraising, promoting, reassigning, and firing employees managing employee grievances, absences, sick days, and paid-time-off days
The main tools used by data analysts include which three of the following?
spreadsheets databases and query languages data visualization tools
One way to visualize a data ecosystem is to apply it to the data project life cycle. The Data Science Ready project outlines the five steps of the data project life cycle. The final stage in this life cycle is
storage.
SQL allows users to isolate specific information contained in a database, as well as to aid in the selection, creation, addition, and extraction of data from a database. SQL stands for ______ query language.
structured
Key skills required of data analysts include which three of the following?
technical writing skills experience with SQL and computer code oral communication skills
Which three of the following advantages for managers are realized through integration of a transaction processing system (TPS) with an enterprise resource planning (ERP) system?
time savings less human error reduced costs of labor
In order to make understanding and interpretation of SQL queries easier, users have the ability to add comments. The symbol(s) that will tell SQL that an entry is a comment and should not be used in the query is(are)
two dashes: "- -."
Manuel runs a small business that paints residential interiors. He has decided most of his current customers can best be reached by sending out a seasonal email newsletter. He will target new customers by placing ads on Facebook targeted at people located within 20 miles of his business who have searched for house painters. Where would he place this information on an e-commerce presence map?
type of presence
E-commerce ________ is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell them products and services.
ubiquity
It is especially important for startup companies to create and follow a well-designed e-commerce strategy. Which of the following is the first phase in a well-designed strategy?
web planning
On an e-commerce presence map, what is presence?
websites, email, social media sites, and offline media
