market lesson 7 questions
Age, income, education, and gender are examples of a. geographic factors b. demographics c. psychographics d. lifestyles
B
When a supermarket o" ers prepared meals for consumers to purchase on the way home from work, restaurants would view that as- a. direct competition b. indirect competition c. price competition d. non-price competition
B
A negative effect of competition is that consumer usually end up paying higher prices for products and services.- True or False
false
A negative effect of competition is that consumers usually end up paying higher prices for products and services.- true or false
false
All market segments present a market opportunity.- True or False
false
All market segments present a market opportunity.- true or false
false
An example of indirect competition would be competition between a bowling alley and a video arcade.- True or False
false
Because businesses using the marketing concept thoroughly understand the needs of a target market, there is little need to gather information about competitors.- True or False
false
In today's economy, price competition must be used with direct competitors.- True or False
false
The type of competition that stresses convenient location or ample parking is called attribute competition.- True or False
false
Marketing _____ is the process of gaining competitive market information.-
intelligence
The market _____ is the total revenue that can be obtained from the market segment.
potential
A mass market is _____ than a market segment. a. larger b. more homogeneous c. more profitable d. all of the above
A
The newspaper ads featuring weekly specials at supermarkets are examples of- a. indirect competition b. price competition c. brand preference d. none of the above
A
Which of the following is NOT one of the areas that typically affects the selection of a positioning strategy?- A-pricing B-consumer perceptions C-competitors in the marketplace D-changes in the business environment
A
Which of the following is an unethical source of competitive information? - a. information gathered from searching the trash of a competitor b. information gathered by purchasing and analyzing a competitor's product c. information gathered from a survey of a competitor's customers d. all are unethical sources of information
A
Which of the following is not a typical business response to competition? - a. reduce the variety of product choices b. search for new product ideas c. improve product quality and customer service d. identify additional market segments
A
Another name for a product feature is a(n)- A-marketing mix element B-positioning strategy C-attribute D-image
C
When pork developed an image as "the other white meat," the method of positioning was- A-price and quality B-product user C-product classification D-competitor
C
_____ segmentation is based on the value customers expect to receive from using a product or service. a. Economic b. Market c. Benefit d. Consumer
C
Which of the following mix elements can be changed very quickly by a competitor? - a. product features b. distribution c. promotion d. all can be changed very quickly
D
An example of a change in competitive position is the entry of a new competitor into the market.- True or False
t
A market segment must be de! ned by its demographic characteristics- True or False
true
An example of a change in competitive position is the entry of a new competitor into the market.- True or False
true
Each segment of a market presents a viable market opportunity for a business.- True or False
true
In order to compete effectively with other businesses, marketers must create a unique image of their product or service in the consumer's mind.- True or False
true
Marketers do not need to know how consumers are using their products, as long as they are using them.- True or False
true
The most important influence on a company's positioning decision should be the actions of competitors- True or False
true
The most important influence on a company's positioning decision should be the actions of competitors.- True or False
true
