Marketing Chapter 12

What are the six criteria that affect transportation mode choice?

1. Cost 2. Transit Time 3. Reliability 4. Capability 5. Accessibility 6. Traceability

Five forms of transportation

1. Railroads 2. Motor carriers 3. Pipelines 4. Water transportation 5. Airways

What are the eight key business processes in supply chain mgt?

1. customer relationship mgt. 2. customer service mgt. 3. demand mgt. 4. order fulfillment 5. manufacturing flow mgt. 6. supplier relationship mgt. 7. product development and commercialization 8. returns mgt.

Relationship integration

Ability of two or more companies to develop social connections that serve to guide their interactions when working together.

Supply Chain

Connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function.

What allows companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or supply chain?

Customer Relationship Management

Which of the following is not a criterion for ranking modes of transportation?

Integration

What is not a benefit of supply chain management?

Lower revenues

The traditional focus of production scheduling is what?

Push

Measurement integration

Reflects the idea that performance assessments should be transparent and measurable across the borders of different firms.

Which mode of transportation has the highest accessibility?

Truck

Supply chain integration

When multiple firms or business functions in a supply chain coordinate their activities and processes so that they are seamlessly linked to one another in an effort to satisfy the customer.

Customer integration

enables firms to offer long-lasting, distinctive value-added offerings to those customers who represent the greatest value to firm/supply chain.

Tech. & planning integration

refers to the creation and maintenance of information tech. systems that connect managers across the firms in the supply chain.

Material and service supplier integration

requires firms to link seamlessly to those outsiders that provide goods and services to them so that they can streamline work processes and thereby provide smooth, high-quality customer experiences.