Marketing Exam 3 Chapters 8-10

Selective distribution...

-often moves to intensive as the market grows -is typically associated with shopping products -gets special effort from channel members

What are the stages of the product life cycle?

Market introduction, Market growth, Market maturity, Sales decline

When Lay's Potato Chips are sold through many competing grocery and conevnience stores, this is an example of:

Multichannel distribution

True or false, sonic branding associates a brand name with a sound that customers love.

True

True or false, the Chick-fil-A app shown in this video lecture adds value for customers

True

A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book, since its customers want to select from a wide variety. This example shows

Why both discrepancies of quantity and discrepancies of assortment occur

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

computer controlled fabric cutting machines

What is accumulating?

collecting products from many small producers

Which stage of stage of the product life cycle characterized by informative promotion?

market introduction

Discrepancy of assortment?

the difference between the lines a typical producer makes and the assortment final consumers or users want

According to examples provided in this video lecture, which of the following brands are sold direct? [Check all that apply]

-GEICO -insomnia cookies -Nespresso

Which of the following are reasons a manufacturer may choose a direct channel of distribution? [Check all that apply]

-When manufacturers can find no suitable intermediaries -When manufacturers want more control over the marketing mix

Trademarks...

-create trust -signal quality -help customers remember a product

When evaluating the AFLAC brand name, which of the following characteristics suggest it is a good name [Check all that apply]

AFLAC is short and simple

_______ overlays a computer-generated image, sound, text, or video on a user's view of the physical world. It can augment a customer's experience of a product.

Augmented reality

If a consumer product is used regularly and usually bought frequently and routinely with little thought (although branding may be important), the product is a

Convenience (staple) product

At which stage of the product life cycle, will profits be highest?

Market growth

______ is the difference between the quantity of products it is economical for a producer to produce and the quantity final consumers want.

Discrepancy of quantity

Apple's iPad and iPod were successful (in part) because they were?

Fast second-movers in the market

Which of the following is a condition favorable to successful branding?

Favorable shelf locations or display places

__________ means selling the product through all responsible and suitable wholesalers and retailers who will stock and/or sell the product.

Intensive distribution

In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today?

Sales decline

Beef is separated into eight quality grades, including U.S. Prime, U.S. Choice, U.S. Select, U.S. Standard, U.S. Commercial, U.S. Utility, U.S. Cutter, and U.S. Canner. This is an example of:

Sorting

What are the consumer product classes?

convenience products, shopping products, specialty products, unsought products

What is bulk-breaking?

dividing larger quantities into smaller quantities as products get closer to the final market

what are the brand choices?

family brand, licensed brand, individual brand, generic brand

what is assorting?

putting together a variety of products to give a target market what it wants

For heterogeneous shopping goods, like automobiles, marketers should employ an intermediary that has:

utilize knowledgable salespeople who can provide insights about different brands and models