Marketing Final Review
A(n) ___ is used to add depth to existing product lines in order to support the product mix
Addition to an existing product line
A mass market is ___
All people and organizations that might purchase a product
When conducting formal research, the step that involves data mining and creating graphs
Analyzing the data
The value of having a well-known brand name
Brand equity
Which of the following is not considered a tangible element of a brand?
Brand promise
A plan to develop a brand in a way that supports the goals of the business is known as
Branding strategy
Consists of gathering, storing, and using customer data for marketing directly to customers
Database marketing
If Nabisco decided to add in a flavor of Oreo's, they would be doing what to their product mix?
Expanding the product depth of Oreos
Services are different from goods in four important ways. What are they?
Intangible, inseparable, variable, perishable
A formal meeting between two or more people to obtain certain information
Interview
What are the four stages of the product life cycle?
Introduction, growth, maturity, decline
A ___ buying decision is one requiring some amount of research and planning
Limited
Gathering and analyzing information to help make sound marketing decisions
Market research
Focuses on satisfying customers as the means of achieving profit goals
Marketing concept
Which is NOt one of the metrics for gauging the effectiveness of a promotional campaign
Publicity-metrics
Which type of business is similar to a routine buying decision for a consumer?
Repeat purchase
Which of the following is a disadvantage of offering credit to customers?
The possibility of credit not being repaid
Family size is considered a demographic
True
Market segmentation is the process of dividing a large marketing into smaller groups
True
Population density segments include urban, suburban, and rural areas
True