Marketing LS 17

One of the reasons firms employ a selective distribution strategy is because they want to make sure only higher-end retailers receive their products in order to maintain their prestigious image

- Calvin Kelin - Tommy Hilfiger

Conventional supermarkets are experiencing increasing competitive pressure from other types of food retailers. Which of the following are ways in which conventional supermarkets have responded to this pressure?

- Improving the in-store experience - providing local produce

To determine how much integration is best, each retailers must address issues such as

- Integrated CRM - brand image - pricing - supply chain

Which of the following are advantages that online shopping has over traditional store channels

- More information - Broader selection

Which of the following firms would be more likely to employ an intensive distribution strategy for their products

- Pepsi - Proctor & Gamble

Conventional supermarkets are experiencing increasing competitive pressure from other types of food retailers. Which of the following are ways in which conventional supermarkets have responded to this pressure

- Providing local produce - Improving the in-store experience

Which of the following statements are true about the storage function of retailers?

- Retailers provide a value to manufacturers and consumers by housing products for sale - Some retailers are beginning to push suppliers to hold more of their inventory - Consumers generally do not want to purchase more of a product than they need.

Which of the following are ways in which retailers help satisfy customers' needs regarding product.

- Retailers provide an assortment of products geared toward its target market - Retailers provide a mix of services relating to the products they sell - Retailers provide products in the quantities their customers wish to buy

Which of the following statements about service retailers are true?

- Service retailers primarily sell service rather than merchandise. - Examples of service retailers include health clubs and dry cleaners - Service retailers are a large part of the retail industry

Which of the following are sources of information a clothing retailer would use to build relationships with its best customers?

- browsing activity on its website - store personnel - customer shopping habits

The overall "look and feel" of a store can have a powerful influence on consumers, just as more tangible promotions can (such as in-store displays)

- music - lighting

Which of the following are ways in which retailers can increase their share of wallet on a given customer?

- website promotions in real time - targeted promotions - direct salesperson contact