Marketing Principles 1-5 Test (Quiz Questions)
Which of the following is not considered a source of competitive marketing intelligence? A)observing customers firsthand B)competitors' internal databases C)benchmarking competitors products D)online research
B
________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others. A)stranger B)opinion leaders C)lagging adopters D)late mainstream adopters
B
________ are the form human needs take as they are shaped by culture and individual personality. A)Benefits B)Wants C)Risks D)Services
B
________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. A)Integrated marketing B)Marketing research C)commercialization D)Test marketing
B
Marketing needs to identify, evaluate, and select market opportunities and lay down strategies for capturing them. True or False.
True
A firm's decision to identify and develop new markets for existing products is a ________ strategy. A)market development B)a cat C)product development
A
Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization. A)macroenvironment B)supply chain C)microenvironment D)internal environment
A
The Walt Disney World Resort doesn't just offer amusement park rides, it uses its famed Disney magic to create carefully orchestrated ________. A)experiences B)wants C)benefits D)values
A
The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________. A)top management B)marketing department C)finance department D)research department
A
Which of the following is a personal factor that influences a consumer's buying behavior? A)life-cycle stage B)status C)family D)motivation
A
A ________ is purposeful, specifying what an organization wants to accomplish in the larger A)marketing strategy B)mission statement C)market portfolio D)marketing objective
B
A strategy for company growth that involves increasing sales to current market segments without changing the product is known as ________. A)diversification B)market penetration C)product development D)a dog
B
According to the text, ________ are the most important actors in a company's microenvironment. A)stockholders B)customers C)resellers D)employees
B
Consumers' needs and wants are fulfilled through ________. A)Desire B)Market Offerings C)Value D)Demand
B
Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. A)consumers' future demands B)Consumers' existing wants C)consumers' brand experiences D)competitors' threats
B
A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' ________. A)brand affiliations B)purchasing perceptions C)economic situations D)social networks usage
C
American Honda purchases over $20 billion worth of auto parts and materials every year. ________ are key players in the company's success. A)Retailers B)Wholesalers C)Suppliers D)Media Firms
C
Marketing, more than any other business function, deals with ________. A)advertising B)branding C)customers D)new products E)sales
C
The citizen-action publics in a company's marketing environment include ________. A)news channels B)employees C)environmental groups D)stockholders
C
Which of the following demonstrates the real value of a company's marketing research and information system? A)the amount of data it generates B)the variety of contact methods it uses C)the customer insights it provides D)the type of sampling plan it follows
C
A(n) ________ reflects the general esteem given to the different roles of a person by society. A)attitude B)belief C)tradition D)status
D
Starbucks is experimenting with stand-alone boutique Princi bakery stores, taking the company beyond coffee and snack shops. This is an example of ________. A)a dog B)downsizing C)market development D)diversification
D
Susan Hart, the manager of a children's boutique, collects data from her monthly records of sales, costs, and cash flow. In this case, Susan is making use of ________ databases. A)historical B)dialog C)external D)internal
D
Which of the following is a social factor that influences consumer buying behavior? A)personality B)occupation C)economic situation D)family
D
Which of the following is true of a good marketing information system? A)It focuses solely on maximizing the amount of data generated irrespective of relevance. B)It develops a way of offering information about future plans of action that might not be very feasible or cost-effective. C)It typically uses only external sources of data in marketing research. D)It helps decision makers use the information to generate customer and market insights.
D
