Marketing Quiz 8
A warranty is part of the actual product layer of a product. [Hint]
False
An example of an unsought product that a consumer may purchase would be a meal at a nice restaurant. [Hint]
False
Durable goods such as a hamburger from a restaurant are consumed in the short term. [Hint]
False
The creation of the first computer was an example of a dynamically continuous innovation. [Hint]
False
A(n) __________ is a tangible product, something that we can see, touch, smell, hear, taste, or possess. [Hint]
Good
______________ is the process by which a consumer or business customer begins to buy and use a new good, service, or an idea. [Hint]
Product adoption
Which of the following would be considered a continuous innovation? [Hint]
The first lemon-scented dish soap
A continuous innovation is a modification to an existing product. [Hint]
True
A convenience product typically is a non-durable good or service that consumers purchase frequently with a minimum of comparison and effort. [Hint]
True
A shopping product is a good or service for which consumers will spend time and effort gathering information on price, product attributes and product quality. [Hint]
True
Raw materials are products of the fishing, lumber, agricultural and mining industries that organizational customers purchase to use in their finished products. [Hint]
True
Relative advantage is the degree to which a consumer perceives that a new product provides superior benefits. [Hint]
True
The stages in a customer's adoption of a new product are awareness, interest, evaluation, trail, adoption, and confirmation. [Hint]
True
Which of the following would not be an example of a component part that a firm may purchase for the production of a car? [Hint]
All of the above are component parts.
Which of the following is not one of the steps in product development? [Hint]
All of the above are steps in product development.
A(n) __________ is a good or service for which consumers will spend time and effort gathering information on price, product attributes, and product quality. [Hint]
shopping good
Which of the following is not one of the defined layers of a product? [Hint]
central product
The process of determining if a new product idea can be a profitable contribution to the organization's product mix is called _______________. [Hint]
Business analysis
The last step of any new product development is which of the following steps? [Hint]
Commercialization
Consumer products that provide benefits over a period of months, years, or even decades are called what kinds of products? [Hint]
Durable goods
Which of the following is not an example of a convenience product? [Hint]
Durables
A(n) _____________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it. [Hint]
Dynamically continuous innovation
__________________ have unique characteristics that are important to buyers at any price. [Hint]
not---Durable goods
Which of the following is not a product category that a business would purchase for its operations? [Hint]
not---MRO not--- processed materials
Which of the following would not be an example of an augmentation to a product? [Hint]
not--All of the above are examples of an augmentation not---Credit
The core product consists of all the benefits the product will provide for consumers or business customers. [Hint]
true
