Marketing with Youtube
Video is expected to claim more than ______ of all web traffic
80%
The longer a video drags on, the lower / fewer its
Retention
Youtube Algorithm
* Video Relevance *Video Quality *Watch time (views, view duration, session starts, upload frequency, session duration, session ends) *The number of video likes and dislikes
Youtube Cards
Can point viewers to other videos , channels, a company website and run polls
Which of the following are small rectangle notifications that appear in the top right hand corner of a YouTube video when viewed?
Cards
True or False: During COVID-19, YouTube partnered with YouTube personalities and influencers to create new content to entertain and educate viewers.
True
Thumbnails
the first thing that catches the eye of potential viewers
It is the _________ largest search engine and second most popular website in the world after Google
Second
Youtube and screens
Shown during the last 5-20 seconds of a video
Which brand launched its own YouTube original series called "Upstanders," sharing stories about ordinary people doing extraordinary things to create positive change.
Starbucks
True or False: Transcripts and closed captions increase the search ranking of videos.
True
Descriptions
in 5,000 characters or less, provide a clear overview of what the video is about
Embedded videos in company pages will help to ?
increase watch time, boosting the ranking of videos in the YouTube search
Youtube is the world most??
popular online video sharing site
Priotizes______and time spent on the platform over____
watch time, views
The average YouTube viewing session lasts more than _______ minutes.
40
True or False: YouTube is currently the largest search engine in the world.
False
The first youtube video was published in 2005 by ?
Jawed Karim "Me at the ZOO"
Out of all business categories, which brand types have the most subscribers on YouTube?
Media
Titles
Should immediately entice users to watch the video
Which is the following is the most important for the YouTube algorithm?
Watch Time
Keywords
What would a target market enter into a google or youtube search?
A YouTube playlist is
a collection of YouTube videos organized by categories
Jamie olivers Food Tube
adds company branding to each thumbnail for brand awareness and consistency
Playlist
drive higher video consumption, longer watch times, and keeps viewers hooked as videos in the playlist are served one after another
YouTube reaches more_________________________ than any cable network in the United State
18- to 34- and 18- to 49-year-olds
TOP 100 brans on YouTube collectively uploads a video to every ??
18.5 minutes
The top 100 brands on YouTube are collectively uploading a video every ______.
18.5 minutes
Transcipts and Closed Captions
Add closed captions and transcripts to videos directly within their video editor
Youtube Content Strategy
Channel trailer/experiment with different content types Publish videos regularly and at optimal times/Youtube Live Embed YouTube videos on websites, blogs, and in email Keep viewers engaged/engage with viewers Create playlists/Engage with viewers Use Analytics/Advertise
Tags
Ensure that videos appear in the "related" Video section of Youtube
YouTube Subscribers by Category
Media: 1.1 million+ Technology:950,000+ Food&Beverage:400,800+ Automobile:225,000+ Apparel: 207,000+
