MIS Chapter 9 Homework
enterprise resource planning systems integrate data with a centralized database
According to this video, which of the following statements is true regarding enterprise resource planning systems?
supply chain
Activities related to procuring materials and refining these materials into finished projects to distribute to retail outlets are a firm's ________________.
operational CRM systems
Analytical CRM applications are based on data from
enterprise.
As explained in the video, _____ systems support activities in multiple departments and span an organization.
a management strategy that has a company receive goods as close as possible to when they are actually needed.
A just-in-time strategy means which of the following?
Social CRM tools
Connecting customer conversations in social media sites, such as Twitter, to CRM processes is called __________
marketing, sales, and service.
Customer relationship management typically focuses on three key elements of the customer relationship:
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ERP implementation overruns averaged ________ percent over budget.
switching costs
ERP implementations introduce _____ which are large expenses associated with jumping from one vendor to another when implementing an ERP system.
central database; share
Enterprise systems have a set of integrated software modules and a _______________ by which business processes and functional areas throughout the company can _____ data.
Increasing operational efficiency and providing
Enterprise systems provide value and help managers make better decisions by doing which of the following?
sales force automation.
Identifying the most profitable customers would utilize the ______ of a CRM system.
ERP
In the video, _____ is described as a set of integrated software modules that support nearly all of an organization's business processes.
Customer relationship Management (CRM)
In this video dramatization, which component of an ERP system that consolidates data from sales, marketing, and service departments is described?
touch points
Interactions are critical when working to improve customer relations. Specific interactions with customers are called
financial and accounting processes
The business processes supported by enterprise systems most closely related to financial statements and the Sarbanes-Oxley Act include _________________.
bullwhip
The phenomenon of perceived demand that changes as it passes across the supply chain is called the. effect
demand
Using SAP to help determine customers' demand for its products is called ______ planning.
partner relationship management
Using parts of CRM software to help maximize efficiencies with selling partners would include ______ management
switching costs.
Which of the following adds complexity to implementing enterprise applications because firms become very dependent on chosen vendors?
Bullwhip effect
Which of the following occurs when information about product demand gets distorted as it passes from one entity to the next across the supply chain?
Instructional technology processes
Which of the following would LEAST likely be a process supported by a firm's enterprise system?
ERP systems collect and organize firm-wide data that must be passed to other applications for
Which statement about ERP systems is FALSE?
Firms see immediate operating efficiency and associated profits when first
With regard to ERP implementation, which of the following is FALSE?
A supply chain execution system
_ tracks and coordinates the flow of products through distribution centers and warehouses and maintains associated financial information.
Salesforce
_________ is currently the market leader for cloud-based customer relationship management (CRM)
manufacturing and production processes
__________ are supported by enterprise systems that include procurement and inventory management.
The churn rate
__________ measures the number of customers who stop using or purchasing products or services from a company.
Improve decision making.
n the video, the company is implementing an ERP system to achieve which business objective?
