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The cost of producing an additional unit of a product is known as its:

marginal cost.

Less popular open source products are not likely to attract the community of users and contributors necessary to help improve these products over time. This situation reiterates the belief that _____ are a key to success.

network effects

Installing a complex set of an organization's legacy systems on someone else's hardware can be a brutal challenge. For that reason, we can expect most cloud computing efforts to focus on:

new software development projects.

Android is a software product developed by Google that allows cell phone manufacturers to control hardware and establishes standards for developing and executing applications on its platform. Android is thus an example of a(n) _____.

operating system

Price elasticity refers to the:

rate at which demand for a product or service fluctuates with price change.

In database systems, a row is also known as a _____.

record

Moore's Law kicked in during the 1970s for the _____________, and minicomputers were a hit.

second wave

Vendors frequently sign _____ with their customers to ensure a guaranteed uptime and define their ability to meet demand spikes.

service level agreements

Grid computing is a type of computing in which:

special software is installed on several computers enabling them to work together on a common problem.

The term _____ refers to computers that are among the fastest of any in the world at the time of their introduction.

supercomputers

Some of the radical changes brought about by new technologies include:

the creation of an unprecedented set of security and espionage threats.

Knowledge is defined as:

the insight derived from experience and expertise.

The software business is extremely profitable compared to the hardware business because:

the marginal cost to produce an additional copy of a software product is effectively zero.

Computer hardware refers to:

the physical components of information technology.

Vendors who use open source as part of their product offerings can expect to bring new products to the market faster because:

they can skip whole segments of the software development process.

All of the costs associated with the design, development, testing, implementation, documentation, training and maintenance of a software system are collectively termed as:

total cost of ownership.

Oracle, a firm that sells commercial ERP and database products, provides Linux for free, selling high-margin Linux support contracts for as much as five hundred thousand dollars. Oracle's motivation for this lies in:

using open source software to wean customers away from competitors.

Technology experts in the area of user-interface design:

work to make sure systems are intuitive and easy to use.

*

*

A recent report in Forbes suggests that what percent of firms are failing at digital transformation?

72%

Which of the following is not a reason Microsoft is experimenting with underwater data centers.

?

Which of the following is an example of computer hardware?

A video game console

In the Baylor Technology Panel video, the panel stressed the importance of which of the following:

ALL: communication skills, security, analytics, software

_____ put(s) users in control so that they can create custom reports on an as-needed basis by selecting fields, ranges, summary conditions, and other parameters.

Ad hoc reporting tools

Which area of corporate law is connected to technology?

All of the above; Patents, Piracy, Privacy, intellectual property

_____ is a class of computer software that seeks to reproduce or mimic human thought, decision- making, or brain functions.

Artificial intelligence

In the introduction video where the two warehouse pick lines were compared, which of the following was not a benefit of using the voice system vs. the bar code reader?

Better prices to acquire inventory

Which of the following statements regarding cloud computing is true?

Cloud computing has led to decreased hardware and software sales at many firms, while increasing service expenses.

Which of the following is true about cloud computing?

Cloud infrastructure is often located in warehouse-style buildings designed for computers, not people.

_____ refers to the practice of ensuring that an organization's systems operate within required legal constraints, and organizational obligations.

Compliance

_____ refers to software for creating, maintaining, and manipulating data.

DBMS

_____ is the term used to describe raw facts and figures.

Data

_____ refer to databases focused on addressing the concerns of a specific problem or business unit.

Data marts

_____ is the process of using computers to identify hidden patterns in and to build models from large data sets.

Data mining

_____ refers to applications installed on a personal computer, typically to support tasks performed by a single user.

Desktop software

Software (often on firmware) designed to make physical products and devices "smarter" by doing things like sharing usage information, helping diagnose problems, indicating maintenance schedules, providing alerts, or enabling devices to take orders from other systems is referred to as ___________.

Embedded systems

_____ refers to a software package that integrates the many functions of a business, such as accounting, finance, inventory management, and human resources.

Enterprise resource planning

A Microprocessor is a fast chip-based volatile storage in a computing system.

False

Advantages based on capabilities and data that others can acquire are long-lived.

False

Data warehouses are composed entirely of proprietary corporate data, while data marts take advantage of data purchased from third-party firms.

False

ERP systems and enterprise software programs should be ideally configured to use different database systems to avoid the possibility of data redundancy.

False

Flash memory is slower (meaning it transfers data at a slower rate) than conventional disk-based hard drives.

False

In database systems, a column is also known as a key.

False

Random-access memory is an example of nonvolatile memory.

False

SEO and SEM are key tech industry acronyms that have become vital parts of the accounting professional's operating toolkit. (TF)

False

Social media and mobile phone use are decreasing expectations for corporate ethics and customer service.

False

Specialty devices like video game consoles, television set-top boxes, Kindles, and smart appliances typically do not need an operating system.

False

Technology experts in the area of user-interface design specialize in technology for competitive advantage.

False

The United States holds the number one ranking in home broadband access.

False

The managerial definition of Moore's Law suggests that computing costs related to chips (microprocessors and silicon-based storage) double every eighteen months.

False

The number of U.S. patent applications waiting approval has significantly declined in the past decade.

False

While process redesign, supply chain management, and factory automation are all tech-centric operations, service operations are not.

False

Data can potentially be used as a strategic asset, capable of yielding sustainable competitive advantage. Which of the items below is not a characteristic of a potentially strategic asset?

Imperfect imitability

Which of the following is one of the reasons for the failure of technology projects?

Inadequate testing of systems before deployment

Which of the following functions is likely to be performed by enterprise software?

Inventory tracking

Tech impact is reaching even beyond the confines of Earth itself. According to an example in your chapter, how was a tool on the International Space Station recently acquired?:

It was printed on-demand using 3D printing technology.

Which of the following is an operating system?

Linux

Which of the following is one of the benefits enjoyed by SaaS vendors?

Lower distribution costs

_____ is a technique in which computers are designed with many microprocessors that work together, simultaneously, to solve problems.

Massively parallel processing

_____ is a method of querying and reporting that takes data from standard relational databases, calculates and summarizes the data, and then stores the data in a special database called a data cube.

Online analytical processing

Which of the following was an outdated notion regarding open source software and has been shown to be inaccurate?

Open source is fueled on the contributions of loners tooling away for the glory of contributing to better code.

_____ refers to software that is free and where anyone to look at and potentially modify the code.

Open source software

Which of the following is true of the difference between operating systems and application software?

Operating systems control the hardware, while application software performs the work that users and firms are directly interested in accomplishing.

Cloud vendors that are hosting hardware, operating system, database, and other software, which clients can then use to build their own applications, are said to be providing:

Platform as a Service.

Which of the following statements is a valid reason for chip manufacturers to carry minimal inventory?

Products with a significant chip-based component rapidly fall in value and can cause huge losses when overproduced.

Why do firms need to create separate data repositories for their reporting and analytics work?

Running analytics against transactional data can bog down a TPS.

The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.

Sarbanes-Oxley Act

Which of the following sets of interrelated forces threatens to slow down the progression of Moore's Law?

Size, heat, and power

_____ refers to a precise set of instructions that tell the computer hardware what to do.

Software

Which of the following factors is responsible for enabling the advance of Moore's Law?

The distance between pathways inside silicon chips gets smaller with each successive generation.

_____ are the super tiny on-off switches in a chip that work collectively to calculate or store things in memory.

Transistors

A firm can mix and match components, linking software the firm has written with modules purchased from different enterprise software vendors.

True

A firm's information systems can influence the likelihood of partnering with other firms and its attractiveness as a merger or acquisition target.

True

Data analytics and business intelligence are driving discovery and innovation.

True

Data are raw facts that must be turned into information in order to be useful and valuable.

True

Desktop applications are typically designed for a single user.

True

Firms that want significant control over the operating system and applications they put 'in the cloud' should choose an IaaS service over an SaaS offering.

True

In data warehousing projects, it is not uncommon for spending on consulting and services to cost five times or more than the cost of the technology itself.

True

Many SaaS vendors have improved system customization options and integration with standard software packages.

True

Many of the careers in marketing are highly tech-centric.

True

Moore's Law has impacted the camera industry such that the firms that sell the most cameras aren't camera companies, but phone manufacturers.

True

Palmer Luckey, the founder of Oculus, was able to get early funding for his product via Kickstarter, exceeding the fundraising goal set by his campaign without giving up a share of equity from this campaign.

True

Sales in Apple's app store are so large, that they would be ranked as a Fortune 500 firm if the figure were broken out as a firm separate from Apple.

True

Some of the largest technology companies now support open source software initiatives.

True

The data a firm can leverage is a true strategic asset when it is valuable, rare, imperfectly imitable, and non-substitutable.

True

The diversity of systems development staff can influence model development.

True

Today's job seekers are writing résumés with keywords in mind, aware that the first cut is likely made by a database search program, not a human being.

True

Without Moore's Law, social medial companies would probably not exist.

True

In database terminology, a record represents:

a single instance of whatever the table keeps track of.

Which of the following is not true about potential benefits to firms that create platforms?

all of the above are true; they can create switching costs, they can enhance network effects, they can widen the reach of firms and products, the potential to make their products and services more useful

Systems that use data created by other systems to provide reporting and analysis for organizational decision-making are called _____ systems.

business intelligence

Moore's Law states that:

chip performance per dollar doubles every eighteen months.

Employees, at their own initiative, can go to SocialText or Google Sites and set up a wiki, WordPress to start blogging, or subscribe to a SaaS offering like SalesForce.com, all without corporate oversight and approval. This _____ of technology is one of the challenges associated with the adoption of SaaS models.

consumerization

One of the implications of price elasticity of technology products is that:

customers not only buy more products as they become cheaper, but whole new markets employing new technology open up.

A(n) _____ refers to a heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics.

dashboard

Firms that collect and resell data are known as:

data aggregators.

Moore's Law applies to all types of technology components including hard drives and fiber optic cable transmission speeds.

false

In database systems, a _____ refers to a list of data.

file

In database systems, a table is also known as a _____.

file

Technology products with particularly strong security features are said to be:

hardened

Sony, a firm once synonymous with portable music, has ceded its market dominance to Apple because:

it failed to take advantage of opportunities presented by Moore's Law.

Open source software products often have fewer bugs than their commercial counterparts because of the:

large number of persons who have looked at the code.

Technology experts in the area of process design:

leverage technology to make firms more efficient.


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