MIST quiz 2

e. Revenue stream

1. On the Business Model Canvas, which component describes the cash a company generates for each customer segment? a. Key resources b. Customer relationships c. Channels d. Value propositions e. Revenue stream

c. Glasxosmithkline launching a private online community

10. Which of the following is NOT an example of an organization maintaining a customer relationship a. Netflix recommending movies and TV shows to customers b. Amazon.com inviting customers to write reviews airlines paying Rolls-Royce a fee for servicing airline engines c. Glasxosmithkline launching a private online community

d. All of the above are true

2. Which of the following is/are true statement about the business model canvas? a. Customer groups represent distinct segment if we give them a distinct offer or we serve them through different channels b. The channel component describes how we will deliver or reach our customers with the value proposition--? c. The right side of the canvas is generally related to revenue generation, while the left side of the canvas is generally related to costs d. All of the above are true e. None of the above are true

c. Multi-sided

3. What business model involves serving two or more interdependent market segments, and typically involves a platform to bring the two customers together? a. Diversified b. Segmented c. Multi-sided d. Niche market e. Mass Market

d. Reduction of risk and uncertainty

8. Which of the following is NOT a revenue stream for the organization as they provide a value proposition a. Subscription fees b. Advertising c. Assets sale d. Reduction of risk and uncertainty e. Licensing

d. Provide products for low or no cost and then make up the profits on complementary products

4. What of the following best describes the "bait and hook" business model? a. Give a product away and then charge for the premium version b. Find both buyers and sellers and bring them together on your platform c. Integrate primary activities and support activities in the value chain d. Provide products for low or no cost and then make up the profits on complementary products e. All of the above describe the bait and hook business model

c. Content, experience, and platform

5. According to the article "optimizing your digital business model," what are the three components of every digital business model a. Customer relationships, value propositions, and revenue b. Data, technology, and people c. Content, experience, and platform d. Products, information, and customers e. Processes, data and technology

b. Position the organization to generate value

6. Which of the following is NOT one of the phases of the SDLC? a. Identify the goals of the organization b. Position the organization to generate value c. Identify the specific requirements of the system d. Iterate and design the potential solutions e. Analyze the existing situation

a. Describe the value proposition and link them the sources of revenue and costs, along with key capabilities and resources necessary to deliver that value

7. A good business model will do which of the following a. Describe the value proposition and link them the sources of revenue and costs, along with key capabilities and resources necessary to deliver that value b. Describe customer segments and the various competitors of the organization that are targeting the customer segments and the way that channels may be use dot reach our beter to them than the competitors c. Describe key partners of the organization and the identifies the ways in which these partners increase the costs to the organization describe the revenue streams originating form key resources and key activities that are leveraged by the organization to maintain the customer relationships d. None of the above are what a good business model will do

b. Designing making and delivering a product in substantial quantities

9. Which of the following does NOT describe a type of key resource a. Physical assets such as facilities, buildings, vehicles among others b. Designing making and delivering a product in substantial quantities c. Brands, proprietary knowledge, patents and copyrights, partnerships d. Cash, lines of credit, stock option pools, financial guarantees e. All of the above are key resources