MKG-210 Principles Final Exam

Which of the following statements is true of a target market? A. a marketing mix is designed to appeal to a target market B. all the people in a target market share similar tastes, needs, incomes, and lifestyles C. a target market is a closed group of people who do not drop out or allow new people into the group D. any change in a target market can be easily controlled by marketers

A. a marketing mix is designed to appeal to a target market

In which of the following ways are consumers influenced by reference groups? A. consumers use the same criteria as their reference groups to make their own consumer decisions B. consumers are influenced only by the reference groups to which they belong. C. consumers are prohibited from dissociating themselves from reference groups D. norms of reference groups do not constrain consumer behavior

A. consumers use the same criteria as their reference

The purpose of market segmentation is to A. enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments B. group a large number of markets together, enabling a company to serve them simultaneously C. divide a market into submarkets of equal number of customers D. change consumer attitudes and beliefs toward a product

A. enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments

In which of the following situations are marketers most likely to recognize a practice as unethical? A. if the practice is widely used throughout an organization B. if the practice does not have any immediate consequences C. if the practice has very few benefits D. if the practice is very likely to result in a harmful outcome

A. if the practice is widely used throughout an organization

Which of the following is a reason for practicing outsourcing in the U.S.? A. increased corporate growth B. improperly designed parts and products C. rising wages in the developing world D. chances of production delays

A. increased corporate growth

Which of the following statements is true of marketing? A. it focuses on delivering value and benefits to customers B. it is more of a philosophy rather than an organization function C. it rewards the seller and not the buyer of a transaction D. it is focused on just selling goods, services, and/or ideas

A. it focuses on delivering value and benefits to customers

Which of the following statements is true of the development stage of the new-product development process? A. it involves examining the feasibility of manufacturing a product at an acceptable cost B. simultaneous product development increases the time spent in the development process C. costs decrease dramatically once a product idea enters the development stage D. it involves evaluating a new-product idea before creating any prototype

A. it involves examining the feasibility of manufacturing a product at an acceptable cost

Which of the following is an advantage of a multisegment targeting strategy A. it significantly reduces the risk of product cannibalization B. it provides economies of scale in manufacturing and marketing C. it helps in satisfying the needs of a niche market D. it decreases the costs involved in product design, marketing research and management

A. it significantly reduces the risk of product cannibalization

Which of the following statements is true of mass customization? A. it uses technology to customize the products of a firm B. it cannot cater to the needs of different customer groups C. it focuses on customizing rather than standardizing products D. it does not respond to individual customers needs

A. it uses technology to customize the products of a firm

Which of the following companies is in the first stage of global business A. laelle inc. which is based in euphonia and has set up several subsidiaries to manage its business in another country B. Rues and West Inc, which operates online shopping sites around the world C. D Feet Corp. which manufactures footwear in a small town in Lucitona and sells the footwear to several countries around the wolrd D. Fournotts bros, which is based in Datford and opens a new line of business in a neighboring country

A. laelle inc. which is based in euphonia and has set up several subsidiaries to manage its business in another country

Identifiy a true statement about global branding stategies: A. one brand name strategy is useful when a company markets mainly to one product B. one brand name stretatgy reduces the ease of coordinating promition form market to market C. using different brand names in different markets means that a company does not follow localiation D. using different brand names in different markets leaders to greater identification of the product form market to market

A. one brand name strategy is useful when a company markets mainly to one product

Unlike wholesales, retailers: A. sell mainly to final consumers at the end of the distribution channel B. seek to achieve goals other than the standard business goals of profit C. buy business goods and incorporate them into the products they produce D. sell mostly to other retailers and other organizational customers

A. sell mainly to final consumers at the end of the distribution channel

A code of ethics: A. should be in written form to avoid confusion B. should be limited to a list of do's and don'ts C. should be kept confidential from a firm's employees D. should exclude guidelines for day to day activities

A. should be in written form to avoid confusion

Which of the following is a criterion for successful market segmentation? A. the market segment must be large enough to warrant developing and maintaining a special marketing mix B. the market segment must comprise people of different characteristics C. the market segment must comprise people with different product needs D. the market segment must be divided according to the North American industry classification system

A. the market segment must be large enough to warrant developing and maintaining a special marketing mix

Which of the following statements is true of a product positioning strategy> A. the quality of competing offerings does not influence product positioning B. the quality of competing offerings does not influence product positioning C. it assumes that consumers do not compare products on the basis of their features D. it varies according to the geographic location of a market

A. the quality of competing offerings does not influence product positioning OR B. the quality of competing offerings does not influence product positioning

Which of the following statements is true of consumer behavior? A. the study of consumer behavior includes factors that influence purchase decisions and product use. B. consumers product and service preferences are constant and do not change over time C. people's value systems do no affect their consumer behavior D. consumer behavior cannot be learned

A. the study of consumer behavior includes factors that influence purchase decisions and product use.

Rent-A-Drive is a car rental company. It prices its cars based on operations oriented pricing. In this case, Rent-A-Drive: A. varies the prices according to supply and demand of cars. B. maximizes the suprlus fo income over its costs C. varies prices for customers from different market segements D. allows cusotmers to negotiate price

A. varies the prices according to supply and demand of cars.

In order to receive customers' feedback on the company's latest product, the marketing managers of Havtol Inc. a food products company, created a software. The customers who log into the company's web site will be directed to a page where they have to answer a questionnaire. The managers can query the server at any time and collect the data required. In this scenario, Havtol Inc. is using a ______. A. web survey system B. online panel provider C. google consumer survey D. online focus group

A. web survey system

Under the Foreign Corrupt Practices Act (FCPA), _______. A. several U.S. businesses are offered significant advantages B. U.S. corporations are prohibited to make illegal payments to foreign governments C. U.S. corporations are prohibited to involve an international business dealings D. prosecutions against bribery have significantly declined

B. U.S. corporations are prohibited to make illegal payments to foreign governments

Which of the following statements is true of strategic planning? A. strategic planing lacks an understanding of customers and the market B. a good strategic plan can help protect and grow a firms resources C. the goal of strategic planning is to create daily operational schedules for first-line workers D. Strategic decisions require short-term commitments of resources

B. a good strategic plan can help protect and grow a firms resources

After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. This scenario illustrates that the ______ of the purchase is less than Jeremy's expectations. A. perceived value B. actual value C. a consumer set D. an evoked set

B. actual value

Unlike in the mass production era, in todays marketplace: A. supply chain management reflects a compeltely employee-driven mangement philosophy B. businesses focus on partnering with members of the supply chain to enhance customer value C. companies that focus on supply chain management commonly report high inventory costs D. standardized products are "pushed" down through marketing channels to consumers

B. businesses focus on partnering with members of the supply chain to enhance customer value

Which of the following statements is true of corporate social responsibility? A. businesses never perpetrate social problems as the primary objective of businesses is making profits B. businesses have resources, so businesses should be given the chance to solve social problems C. the primary responsibility of social welfare rests with governments and not business firms D. the free market, not companies, should decide what is best for the world

B. businesses have resources, so businesses should be given the chance to solve social problems

Which of the following is an effect of social influences on consumer buying decisions? A. consumer's rely on personal experience while making a buying decision B. consumers seek out the opinions for decision making C. consumers base decision making on the values and beliefs of their culture D. consumers make decisions based on their ideal self-image

B. consumers seek out the opinions for decision making

The most obvious function of packaging is to: A. protect a brand name from being declared a generic product name B. contain products that are liquid, granular, or otherwise divisible C. secure the right of a company to use a brand or part of a brand D. even out seasonal sales patterns

B. contain products that are liquid, granular, or otherwise divisible

Hakimo Corp,, a manufacturer of audio equipment, has developed a unique wireless speaker system that runs on solar power. The speaker can operate for sixteen hours after being exposed to the sun for two hours. This new product, which is radically different from anything currently available in the market, would fall in the new product category of a: A. revised product B. discontinuous innovation C. new and improved product D. repositioned product

B. discontinuous innovation

A company is doomed to failure in a foreign country if it ________. A. excessively focuses on translating product names to the foreign country's language B. does not understand the foreign country's culture C. varies its marketing mix according to the foreign customers D. pays attention to the foreign country's demographics

B. does not understand the foreign country's culture

In the context of the ever-changing market place, which of the following statements is true of marketing research? A. it overlooks the role of word of mouth advertising in the promotion process B. it helps managers to take advantage of opportunities in the market C. it excludes the external environment that affects sales D. it results in inaccurate forecasts as the market place keeps changing

B. it helps managers to take advantage of opportunities in the market

In which of the following ways does marketing research help managers? A. it helps them serve their customers accurately and efficiently B. it helps them eliminate the use of big data for data analysis C. it helps them focus on quantity rather than quality of products D. it helps them ensure that secondary data do not influence marketing decisions

B. it helps them eliminate the use of big data for data analysis

Which of the following statements is true of an effective business mission statement? A. It is stated after the details of a marketing plan are developed B. it is based on an analysis of anticipated environmental conditions C. it should define a business in terms of goods and services rather than in terms of the benefits customers seek D. it is kept confidential from customers and stakeholders.

B. it is based on an analysis of anticipated environmental conditions

In the context of adopters who particiapte in the diffusion process, a difference between early adopters and the early majority is taht the early majority are: A. self-confident, and they rely less on group norms B. likely to collect more information and evaluate more brands C. more likely to be opinion leaders D. less likely to extend the adoption proceiss

B. likely to collect more information and evaluate more brands

In the context of ethical behavior, morals: A. set absolute standards for good and bad that are enforced by the law B. may reflect the laws and regulations that affect social and economic behavior C. are universal and seldom vary D. set absolute standards for good and bad that are enforced by the law

B. may reflect the laws and regulations that affect social and economic behavior

Cloyd's supermarket, a popular retail store, sells a variety of products. In order to assess if it needs to make improvements to its services, the marketing research team send out questionnaires to CLoyd's regular customers. The questionnaire has questions with blank spaces below. The customers have to write what they like best about shopping at CLoyd's and what new products or services they expect from CLoyd's. The questionnaire are examples of _______. A. web survey system B. open-ended questions C. scaled-response questions D. dichotomous questions

B. open-ended questions

In the context of purchasing profiles, _____ are business customers who consider numerous suppliers, solicit bids, and study all proposals carefully before selecting one. A. innovators B. optimize C. satisfiers D. laggards

B. optimize

Tina is an expert in gardening. She provides services like setting up new gardens, maintaining gardens, and landscaping. In the context of service processes, the services provided by Tina come under the category of ______. A. mental stimulus processing B. possession processing C. people processing D. information processing

B. possession processing

A _______ is a limit on the amount of a specific product than can enter a country. A. excise duty B. quota C. tariff D. exchange control

B. quota

In a buying center, gatekeepers are the people who: A. initiate the buying process B. regulate the flow of information C. negotiate a purchase D. have the formal power to approve a brand

B. regulate the flow of information

Leo buys 500 sheets of paper from a vendor for his printing firm. He is satisfied with the product, and he orders the same quantity from the same vendor every week. This is most likely an example of a ________. A. initiation buy B. straight buy C. new buy D. modified buy

B. straight buy

Which of the following statements is true of baby boomers? A. they are a small market with minimal spending power. B. the lay emphasis on price quality while making purchase decisions C. The youngest baby boomers were around 34 years old in 2013 D. they prefer to be addressed "senior", "elderly", or "aged"

B. the lay emphasis on price quality while making purchase decisions

Which of the following statements is true of today's consumers in the U.S.? A. they emphasize more on a product's price than its quality B. they are concerned about the nutrition in their food C. they seldom give preference to brand names D. they tend choose products that are expensive

B. they are concerned about the nutrition in their food

In a direct foreign investment, which of the following statements is true of direct investor? A. they have low minority interest in the foreign firm B. they have the highest potential reward C. they possess the lowest potential risk D. they do not have controlling interest of a firm in direct foreign investment

B. they have the highest potential reward

Identify a true statement about production-oriented firms. A. they do not focus on their internal capabilities. B. they lack an understanding of the needs and wants of the marketplace. C. They focus on their customers and have quick cycle times D. They determine what products their customers want and then produce them.

B. they lack an understanding of the needs and wants of the marketplace.

Which of the following statements is true of channel members? A. they provide generalization of labor B. they provide contact efficiency C. agents and brokers take ownership of goods in the marketing channel D. merchant wholesalers creates form utility

B. they provide contact efficiency

Laelle Chocolates Inc. is a confectionery company that manufactures candies. It does not use specifics strategies to target children while marketing its products. Instead it uses the same strategies to promote its candies among all consumers in the market. This is an example of a ________. A. concentrated target strategy B. undifferentiated targeting strategy C. individual targeting strategy D. multisegment targeting strategy

B. undifferentiated targeting strategy

In the context of marketing planning, implementation involves: A. assessing internal capabilities of a firm B. defining the business mission C. allocating resources D. identifying marketing segments

C. allocating resources

Unlike buyers in business markets, buyers in consumer markets tend to: A. be insensitive to price B. generate less stable demand trends C. approach purchasing more informally D. involve more people in a single purchase decision

C. approach purchasing more informally

______ refers to the exclusion of all products from certain countries or companies. A. license B. quote C. boycott D. tariff

C. boycott

Which of the following is a difference between component parts and suppliers? A. component parts require extensive processing before they become part of another product, whereas the supplies do not B. component parts are consumable items, whereas supplies are finished items C. component parts become part of a final product, whereas supplies do not D. component parts are inexpensive when compared to other business products, whereas supplies are expensive

C. component parts become part of a final product, whereas supplies do not

________ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts or products of that behavior as they are transmitted from one generation to the next. A. perceived value B. loyalty C. culture D. consumerism

C. culture

Nutrioats, an oatmeal cookie product, has been in the market for over seven years. However, the product is now in its decline stage. In this case, which of the following will be successful startegy to market nutrioats? A. focusing on adding new users B. lengthening the product line C. eliminating all nonessential marketing expenses and letting sales decline D. spending heavily on advertising to educate consumers about the products benefits

C. eliminating all nonessential marketing expenses and letting sales decline

The objective of test marketing is: A. to implement simultaneous product development B. shorten the development process of a product and reduce the costs C. evaluate alternative marketing strategies D. create three dimensional prototypes quickly and at a relatively low cost

C. evaluate alternative marketing strategies

A ________ is an intermediary who brings a buyer and a seller together. A. export merchant B. contract manufacturer C. export broker D. licensor

C. export broker

Which of the following is a sales-oriented organization? A. magnira corp. that understands the needs and wants of the marketplace B. laelle inc. that believes that a sale is based on a customers decision to purchase a product C. fillets inc. that believes in the philosophy that aggressive sakes techniques can result in high sales D. fournotts cop. that produces what the company management thinks should be produced

C. fillets inc. that believes in the philosophy that aggressive sakes techniques can result in high sales

A difference between goods and services is that goods: A. can be assessed only after use B. exhibit more credence qualities C. have more search qualities D. are intangible performances

C. have more search qualities

_____ is a form of distribution aimed at maximum market coverage. A. exclusive distribution B. selective distribution C. intensive distribution D. narrow distribution

C. intensive distribution

Wildside Inc. a company providing various wildlife tours, gives equal importance to cusomters and employees. The managers at Wildside Inc ensure that the employees of the company are satisfied with their jobs. They believe that employees should be kept happy as they are brand ambassadors. This scenario is an example of _________. A. Nonprofit marketing B. external marketing C. internal marketing D. shopper marketing

C. internal marketing

Outsourcing enables companies to: A. focus investment on their logistical functions rather than on core business B. eliminate the need of using a third party logistics company C. locate stocks at fewer plants and distribution centers D. lengthen the order to cash cycle

C. locate stocks at fewer plants and distribution centers

Having fewer customers in business markets in comparison with consumer markets: A. reduces the dependency on distributors for product deliver B. increases product diversity C. makes it easy to identify prospective buyers D. reduces the attention required to be given to customers

C. makes it easy to identify prospective buyers

Nalpas Inc. an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as ______. A. perceptional maps B. market positions C. market segments D. positioning bases

C. market segments

According to Maslow's hierarchy of needs, the most basic human needs are ______. A.social needs B.. self-esteem needs C. physiological needs D. safety needs

C. physiological needs

The best order fulfillment processes: A. manage volumes of returned products efficiently B. increase inventory levels of the firm C. reduce the time between order and customer receipt D. reduce coordination between multiple companies

C. reduce the time between order and customer receipt

Jessica was born in 1994. She spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio and read magazines at times. Given this information, which of the following statements is true of Jessica? A. she is one of the first generation of latchkey children B. she does not expect brands to be on social media C. she is a younger millennial D. she would have graduated from college during the great recession

C. she is a younger millennial

A ______ is defined as a system of management practices that are consistent with a systems thinking approach. A. supply chain integration B. supply chain analytics C. supply chain orientation D. supply chain agility

C. supply chain orientation

In the context of marketing research, which of the following is specified in the research design? A. the modifications to be made to the approved project budget B. the distribution channels of products C. the methods of data collection D. the management decision problem to be solved

C. the methods of data collection

During an external information search, a conumser is most likely to enlarge his search and consider more alternative brands when: A. the consumer is knowledgable and well informed about a potential purchase B. the product or service to be bought is a frequently purchased, low-cost item C. the perceived risk of the product or service to be purchased increases D. the consumer is confident of making a purchase decision with the information at hand

C. the perceived risk of the product or service to be purchased increases

Identify a true statement about specialty products A. they are easily substituted with other products B. they are made directly available to a consumer through direct mail C. they are distributed to only a few outlets in a geographic area D. they are relatively inexpensive and merit little shopping effort

C. they are distributed to only a few outlets in a geographic area

Which of the following statements is true of the values held by tweens? A. they prefer and value traditional media over social media B. they are concerned about crime, climate change, and their health C. they forgo games and are moving toward entrepreneurship D. they are influenced by traditional advertising, sales reps, and word of mouth recommendations

C. they forgo games and are moving toward entrepreneurship

Which of the following strategies can help business firms stimulate innovation? A. hiring employees who have low risk tolerance B. instructing managers to use micromanagement techniques C. using teams of writers to build scenarios of opportunities and threats D. letting employees know that they must fear failure and should not attempt anything that might fail

C. using teams of writers to build scenarios of opportunities and threats

________ typically occurs when a consumer has previous product experience but is unfamiliar with the current brands available. A. extensive decision making B. routine response behavior C. stimulus generalizations D. limited decision making

D. limited decision making

The stakeholder theory of corporate social responsibility: A. excludes customers and government agencies from the list of stakeholders B. pays attention to the unaffected stakeholder in every aspect of a firms operation C. does not consider the owners of an organization as the stakeholders D. Considers the management of an organization as one of the stakeholders

D. Considers the management of an organization as one of the stakeholders

A _______ is a situation requiring the purchase of a product for the first time. A. modified rebuy B. conditional buy C. straight rebuy D. new buy

D. new buy

Who among the following is most likely to disapprove of unethical practices more strongly than others? A. jason, an editor, who has noticed that all his managers agree that it is okay to plagiarize content to a small extent B. rebecca, who has noticed that most of her colleagues often use office supplies for personal use C. sarah, a manager, whose organization does not provide guidelines on ethical behavior D. David, who has noticed for the first time a colleague misrepresenting data in a report

D. David, who has noticed for the first time a colleague misrepresenting data in a report

Which of the following information should be included at the beginning of a marketing research report? A. a detailed discussion on the methodology employed B. a concise statement of the research objectives C. a brief explanation about the research design D. a summary on the major findings of the research

D. a summary on the major findings of the research

In the context of SWOT - internal strengths, weaknesses, external opportunities, and threats - analysis, which of the following can be considered as a strength of an organization? A. imitable products and services B. increased taxes on products C. a new unserved market D. a superior production technology

D. a superior production technology

Fournotts Printing Inc. manufactures and sells photocopiers, printers, and scanners to various corporate offices. This is an example of _______. A. contract manufacturing B. licensing C. franchising D. business marketing

D. business marketing

Which of the following is a technique for gathering primary data? A. gathering public sector records B. using published data C. summarizing internal reports D. conducting telephone interviews

D. conducting telephone interviews `

Zingz is a soft drink that is widley distributed across cities. It is avialbel at gas stations, department stores, and vending machines. Consumers buy the soft drink without much thought of effot. Zingz is an example of a ______. A. specialty product B. shopping product C. unsought major product D. convenience product

D. convenience product

Which of the following statements is true of an organizations product mix? A. a wide product mix means that the product line is deep B. all product items in a product mix follow a standard marketing strategy C. a wide product mix decreases sales and profit-making potential D. firms widen their product mix to capitalize on established reputations

D. firms widen their product mix to capitalize on established reputations

In the business market, _______ A. relationship marketing is given least importance B. products or services are sold for personal consumption C. a single customer can account for a huge volume of purchases D. goods that are sold in consumer markets are not sold

D. goods that are sold in consumer markets are not sold

When properly created, a strategic business unit (SBU) A. plans collaboratively with other SBUs of the company B. shares the mission of its parent company C. has no competitors D. has a specific target market

D. has a specific target market

Which of the follwoing is an example of a promotion strategy that uses postpurchase communication? A. insurance company usiing an umbrella as its logo to convey that its customers are well protected B. airline hiring an actor to act in a series or commercials endorsing that airlines services C. chartered accountant firm offering a 20% discount to all customers who avail its services in january D. hotel sending email survey to its guests asking them to rate the quality of service they received

D. hotel sending email survey to its guests asking them to rate the quality of service they received

_______ negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving finished goods from the manufacturer into the hands of the final consumer A. early adopters B. innovators C. laggards D. intermediaries

D. intermediaries

A difference between inshoring and outsourcing is that inshoring: A. provides higher corporate growth than outsourcing B. provides higher revenue growth than outsourcing C. reduces the productivity of a firm D. involves long-distance shipping and, hence, high transportation costs

D. involves long-distance shipping and, hence, high transportation costs

Which of the following statements is true about the Great Recession of 2008 - 2009. A. tweens were the most affected population group B. it increased employment opportunities in the U.S. C. inflation rates increased to almost ten percent D. it began with the collapse of inflated housing prices

D. it began with the collapse of inflated housing prices

Which of the following statements is true of an implied warranty? A. it gives the impression of environmental friendliness to a product B. it prohibits other firms from using a brand or part of a brand without permission C. it ranges from simple statements to extensive documents written in technical language D. it comes with the sale of every product under the Uniform commercial code

D. it comes with the sale of every product under the Uniform commercial code

Which of the following statements is true of a marketing plan? A. it is a set of orally communicated rules and is seldom written down. B. it lacks the elements of advanced strategic planning C. it is developed independently of the external business environment D. it defines the business and objectives

D. it defines the business and objectives

In the context of customer relationship management trends, which of the following statements is true of personalization? A. it uses mass media approaches to meet the expectations of customers B. it increases the time taken by customers to make purchase decisions C. it involves rewarding customers for their business to a firm D. it treats customers as individuals who have their own unique sets of needs and wants

D. it treats customers as individuals who have their own unique sets of needs and wants

Mass-marketing efforts are used by marketers because A. the time consumers spend on making purchase decisions ahs increased in recent times B. consumers have their own unique sets of needs and wants C. the importance of rewarding individual consumers for their loyalty has declined in the recent years D. of the need to create brand awareness or to remind consumers of a product

D. of the need to create brand awareness or to remind consumers of a product

Which of the following is a difference between primary data and secondary data? A. primary data are inexpensive and save time and money, while secondary data are expensive and more time consuming B> primary data are data that have been previously collected, while secondary data are data that have been collected for the first time C. primary data result in a mismatch between a researchers unique problem and the purpose for which the data was collected, while secondary data result in no such mismatch D. primary data can be maintained in secrecy, while secondary data are usually available to all interested parties for relatively small fees or free

D. primary data can be maintained in secrecy, while secondary data are usually available to all interested parties for relatively small fees or free

A _______ occurs when a companys management decides to add products to an exisitng product line in order to compete more broadly in the industry. A. product line classification B. product line contraction C. product line reeling D. product line extension

D. product line extension

Volten Inc. is an apparel store. It has separate sections for casual wear, office wear, and part wear. It also has goods of different price ranges to suit people of various income levels. In this way, it caters to differenr sections of the society, Volten Inc. is demonstrating positioning by _______. A. product class B. product user C. competitor D. product user

D. product user OR B. product user

At magnira corp, a company that manufacturers fruit preserves, fruits of excellent quality are used to make jams, jellies, and marmalades. In this scenario, the fruits are examples of ________. A. component parts B. MRO items C. business services D. raw materials

D. raw materials

The first step in the marketing research process is: A. collecting primary data from available sources B. specifying the sampling procedures to be following C. planning a research design D. recognizing a marketing problem or opportunity

D. recognizing a marketing problem or opportunity

Which of the following statements is true of relationship marketing? A. for many suppliers, retaining their current customers has become a secondary focus in relationship marketing B. loyal customers are less profitable than those who are price sensitve and perceive no difference among brands or suppliers C. business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs D. relationship marketing has become more important than before because competition is becoming more intense

D. relationship marketing has become more important than before because competition is becoming more intense

_____ is a system for gathering information from respondents by continuously monitoring the advertising, promotions, and pricing they are exposed to and things they buy. A. web survey system B. an online focus group C. web community research D. scanned-based research

D. scanned-based research

Which of the following basic values strongly influenced attitudes and lifestyles during the U.S. first 200 years? A. nonconformity B. self-dealing C. structural mobility D. self-sufficiency

D. self-sufficiency

Which of the following stages in a customer relationship management cycle is characterized by the sharing of customer information to all areas of a business after it has been analyzed and transformed into useful information? A. identifying customer relationships with the organization B. identifying profitable and unprofitable customers C. leveraging customer information D. storing and integrating customer data

D. storing and integrating customer data

A market-oriented firm defines its business in terms of: A. goods and services B. targeting the average customer C. minimal promotion for high-quality products D. the benefits its customers seek

D. the benefits its customers seek

Which of the following is a secondary data collection method? A. sending mail surveys B. sending mail surveys C. conducting survey research D. using annual reports

D. using annual reports

Sam uses public transport to commute to work. However, he has always wanted to own a car and believes commuting by car will save time. This scenario exemplifies Sam's _______. A. cognitive dissonance B. value C. selective retention D. want

D. want