MKG460_Exam5
What does the term "Zombie Inventory" refer to?"
Inventory that just won't die
Which of the following types of warehouses takes a large number of LTL shipments and repackages them in TL or CL quantities to a manufacturer or user-facility location in another area or region?
Consolidation warehouse
According to the text firms are using social media for all of the following EXCEPT:
*To create user forums where technical support and other customer questions are answered by other customers
Transportation Management systems enhance their supply chain management effectiveness by:
Allowing firms to find carrier, select the best mix of transportation services and pricing to determine the best use of containers or truck trailers, better manage transportation contracts, rank transportation options, clear customs, track fuel usage and product movements, and track carrier performance
According to the text, FOB destination pricing is typically preferred for all of the following EXCEPT:
Buyer is purchasing a reoccurring order
Which of the following is NOT a characteristic of cost-of-service pricing?
Carrier price their services at the highest levels the markets will bear
The acts of receiving shipment, breaking down shipments, repackaging shipments, and distributing components to a manufacturing location or finished products to customers by a distribution center is referred to as:
Cross docking
The online retailer Ecatalog.com has decided to send consumers of the new John Grisham book an e-mail with suggestions for books with similar themes and has also offered them a 20% discount if those suggested books were purchased. This type of marketing/promotion is an example of:
Cross-selling
Companies work very hard to reduce the number of their present customers which never return. This customer defection is often referred to as:
Customer Churn
Which of the following customer service elements can be classified as examples of post transaction elements?
Customer complaint resolution
CRM can allow organizations to identify which customers have stopped purchasing products or services from the organization so that the organization can target those former customers for future promotions and/or perhaps to investigate why they stopped purchasing in the first place. The CRM attribute is called:
Customer defection analysis
The element of a CRM program in which a customer's lifetime value is calculated is referred to as:
Customer value determination
Users in a company can retrieve and study a large amount of information about consumers by housing that information in a centralized database that is commonly referred to as a:
Data warehouse
The following are all examples of lean warehousing capabilities EXCEPT:
Decreased assembly operations
A practical independent measure firms can take to improve information security is:
Develop a privacy policy and post it on the company website as well as on other information-gathering forms; allow customers to opt-in and out of mailing lists and promotional campaigns; allow customers to access their accounts online so they can view the info collected about them; require customers to state their privacy preferences, build this into their profiles, and use these preferences when developing one-to-one promotions; make someone in the firm responsible for enforcing privacy policies and communicating these to employees and customers; and continuously monitor employee desktop applications, website activity, e-mails, instant messages, and phone calls
When an organization attempts to offer the right products and services to customers at the right time through the offer of individual promotions tied to specific events, like birthdays and anniversaries, this is referred to as:
Event-based marketing
Which of the following is similar to a travel agent of cargo since they provide services like documentation completion, special rate handling, and customs clearance, in addition to their consolidating of small shipments to fill entire truckloads?
Freight Forwarder (2)
A transportation intermediary used to consolidate large numbers of small shipments to fill entire truck trailers or rail cars to achieve truckload or carload transportation rates is referred to as:
Freight forwarder (1)
Which of the following was NOT mentioned in the textbook as being one of the more popular logistics management software applications?
Freight management systems
The first major transportation regulation in the U.S. was which of the following:
Granger Laws
It is argued that transportation deregulation is good because:
It encourages competition and allows prices to adjust as supply, demand, and negotiations dictate
Your top sales executive leaves your company to work for a competitor. Fortunately, all of her notes regarding prior dealings with customers have been captured in a:
Knowledge Management System
All of the following are recommended for designing and implementing a successful CRM program EXCEPT:
Knowledge of the tools available to aid in CRM
What does LTL stand for in the transportation industry?
Less-Than-Truckload
The process of planning, implementing, and controlling procedures for the efficient and effective transportation and storage of goods including services, and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements is also referred to as:
Logistics
Which of the following is NOT consistent with a decentralized warehousing system?
Lower total operating costs
The use of quick response codes (QR Codes) to retrieve marketing information is a type of:
Mobile marketing
You are a manager at Sunnydale Appliances. A customer who recently purchased a dishwasher contacts you with a problem and requests warranty information. According to the text, this is an example of:
Post-transaction customer service
The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:
Predicting customer behaviors
Which of the following carriers typically transports goods for the company that owns the carrier, they are not subject to economic regulation, and since the fleets are rather large the cost of transport is very likely less than if the company had hired another company to provide the service?
Private Carrier
According to the text, a warehouse location strategy that proposes locating a warehouse closest to the sources of supply is referred to as:
Product positioned strategy
Logistics affects the supply chain function by:
Products must be routinely delivered to each supply chain customer on time, to the correct location, at the desired level of quality, and at a reasonable cost
Which of the following legislative acts is NOT in support of transportation deregulation?
Reed-Bullwinkle Act
Your company's marketing efforts allow customers to "opt-out" of receiving email advertisers. This is referred to as:
Relationship marketing
A system which allows sales managers to obtain current information and reporting capabilities regarding each salesperson's activities on each customer's account is referred to as a:
Sales territory management system
Foreign-trade zones are:
Secure sites within the U.S. under the supervision of the U.S. Customs Service
Which of the following is one of the most basic and very important activities of CRM?
Segment customers
Which of the following are required elements of an effective CRM initiative?
Segmenting customers
You work for a company that segments customers by demographic information markets specifically to those customers who are located in the Los Angeles area. This is an example of:
Target marketing
Why do so many CRM programs fail?
There's a lack of customer-centric vision, not understanding the concept of a customer's lifetime value, insufficient top management support, not reengineering business processes, underestimating the challenges in integrating various sources of data, and underestimating the challenge in effecting change
Which of the following international intermediaries helps foreign buyers and sellers find each other and then handles all of the shipping arrangements and documentation preparation?
Trading company
Which of the following would be considered an act of deregulation?
Trucking Industry Regulatory Reform Act- Motor carriers freed from filing rates with Interstate Commerce Commission
Which of the following is a U.S. law which requires compliance by all firms engaged in handling customer information:
U.S. Patriot Act
Which of the following is a direct benefit from the adoption of NAFTA?
U.S. trade with Mexico and Canada exceeds that with Japan, South Korea, Brazil, Russia, India, and China combined
All of the following are required elements for the development of an effective CRM initiative EXCEPT:
Utilization of MRP
Which of the following modes of cargo transport can be characterized as being the most inexpensive and very slow, yet good for transporting very heavy goods a long-distance?
Water Carriers
