MKT/421T Marketing

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This activity is important because marketing managers use the controllable marketing mix factors known as the 4Ps to create value. The marketing mix factors which include product, price, promotion, and place (distribution) are the tools the marketing manager uses to develop a marketing program to reach consumers. The goal of this activity is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion and place (distribution).

Identify which marketing mix factor is described in each example.

Flyer for a lawn care company stuck in your mailbox

Promotion

While reading People you notice an ad for Marriott's newest hotel in Mexico

Promotion

Your state's Republican candidate running for office

Product

While scrolling through Instagram, you notice a photo advertisement for Wayfair.com

Promotion

A friend recommends a new restaurant that you need to check out

Promotion

Walmart's website offers thousands of products that you can purchase

Place (Distribution)

You grab a Coke from the vending machine on the way to class

Place (Distribution)

You visit your local Target store to purchase a new calculator for your calculus class

Place (Distribution)

Your aunt hosts a Thirty-One party at her house where she sells colorful bags and totes

Place (Distribution)

Making dinner for a friend in exchange for him fixing your computer

Price

You and your roommate pay $950 a month to rent an apartment close to campus

Price

You pay $10 to park your car at the arena to see the big game

Price

You pay your college tuition for this semester

Price

A couple of years after graduation, you buy your first home

Product

A new personal assistant app for the iPhone

Product

Your professor's lecture on the 4 Ps

Product


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