MKT/421T Marketing
This activity is important because marketing managers use the controllable marketing mix factors known as the 4Ps to create value. The marketing mix factors which include product, price, promotion, and place (distribution) are the tools the marketing manager uses to develop a marketing program to reach consumers. The goal of this activity is to demonstrate your understanding of the controllable marketing mix factors: product, price, promotion and place (distribution).
Identify which marketing mix factor is described in each example.
Flyer for a lawn care company stuck in your mailbox
Promotion
While reading People you notice an ad for Marriott's newest hotel in Mexico
Promotion
Your state's Republican candidate running for office
Product
While scrolling through Instagram, you notice a photo advertisement for Wayfair.com
Promotion
A friend recommends a new restaurant that you need to check out
Promotion
Walmart's website offers thousands of products that you can purchase
Place (Distribution)
You grab a Coke from the vending machine on the way to class
Place (Distribution)
You visit your local Target store to purchase a new calculator for your calculus class
Place (Distribution)
Your aunt hosts a Thirty-One party at her house where she sells colorful bags and totes
Place (Distribution)
Making dinner for a friend in exchange for him fixing your computer
Price
You and your roommate pay $950 a month to rent an apartment close to campus
Price
You pay $10 to park your car at the arena to see the big game
Price
You pay your college tuition for this semester
Price
A couple of years after graduation, you buy your first home
Product
A new personal assistant app for the iPhone
Product
Your professor's lecture on the 4 Ps
Product