MKTG 330: Chapter 7 Quiz

evan has just been hired as a product manager for a major technology firm. currently, he is making purchases for his new apartment and upcoming job. his purchase of ___ would most likely be done through extended decision making, while his purchase of ___ would be purchased through limited decision making behavior: -a new suit; a sofa -a toaster; bed sheets -coffee maker; flat screen TV -flat screen TV; bath towels -coffee maker; groceries

flat screen TV; bath towels

within the information search step of the consumer buying decision process, what two primary aspects exist: -consideration sets and evoked sets -personal information and non-personal information -selective retention and selective distortion -internal search and external search -company-produced information and internal information

internal search and external search

a major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. this is known as an individual's: -motivational structure -routinized response behavior -level of involvement -cognitive dissonance -evaluative criteria

level of involvement

cole's smart phone is two years old and he would like to have a new one. this time, he wants to make sure that is has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. cole is most likely to use ___ for this purchase: -routinized response behavior -limited decision making behavior -extended response behavior -intensive decision making behavior -extended decision making behavior

limited decision making behavior

marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that: -people in a specific group buy the product and are highly satisfied by it -reference groups should be of little concern to the consumer -reference groups are "in" and everyone should belong to at least one -all products and brands are influenced by reference groups -people in a specific group have tried the product and dislike it

people in a specific group buy the product and are highly satisfied by it

the five major stages of the consumer buying decision process, in order, are: -information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation -problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation -problem recognition, information search, evaluation of alternatives, postpurchase evaluation and purchase -information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation -problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy

problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation

after doing considerable shopping, eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. in what stage of the consumer buying decision process is eric: -problem recognition -information search -evaluation of alternatives -purchase -postpurchase evaluation

purchase

our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic group, and possessions, to group people into: -family types -geographic regions -reference groups -social classes -attitudinal segments

reference groups

the three major categories of influences on the consumer buying decision process are: -situational influences, demographic influences, and psychological influences -social influences, situational influences, and marketer-dominated influences -demographic influences, situational influences, and marketer-dominated influences -situational influences, social influences, and psychological influences -marketer-dominated influences, psychological influences, and person-specific influences

situational influences, social influences, and psychological influences

many aspects of consumer buying decisions are affected by the individual's level of involvement. level of involvement is: -the importance and intensity of interest in a product in a particular situation -the buyer's perception, motives, and abilities -the amount of external search that an individual puts into the decision-making process -the particular circumstance or environment in which consumers find themselves -a combination of an individual's demographic factors

the importance and intensity of interest in a product in a particular situation