MKTG 330: Chapter 9 Quiz

a business partnership between a domestic firm and a foreign firm is known as: -a joint venture -an international partnership -a multinational enterprise -licensing -exporting

a joint venture

high plains furnishings, a furniture manufacturer in southern montana, markets its furniture products in markets within the united states. it has also found several niche target markets in finland, chili, and argentina. high plains furnishings is engaging in: -domestic marketing and limited exporting -localized marketing and domestic marketing -globalized marketing -domestic marketing and international exporting -localized marketing and globalized marketing

domestic marketing and limited exporting

when starbucks decided to expand into the international markets of india, japan, and argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. starbucks is currently examining the ___ forces in its environmental analysis: -economic -cultural -ethical -technological -legal

economic

the extent of raytheon's participation in global business is selling the batteries it manufacturers to companies in spain. in this case, raytheon is a(n): -trading company -importer -exporter -franchiser -contract manufacturer

exporter

a special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called: -a joint venture -contract manufacturing -direct licensing -franchising -a strategic alliance

franchising

in china, the price of imported scotch is $30 per glass as opposed to scotch from china which is $3. which of the following do you think accounts for the difference in price: -exchange control -balance of trade -import tariff -embargo -export tariff

import tariff

caterpillar, maker of large construction equipment in the US, would like to better understand factors that would affect its ability to export its products to various countries. which of the following forces determine how trade barriers affect caterpillar's marketing efforts: -political and legal -economic -industrial and technological -technological and legal -economic and political

political and legal

which of the following would be a benefit to a franchiser, such as jiffy lube, in expanding into international marketing: -there are no risks involved with allowing a foreign franchisee -the franchiser does not have to put up a large capital investment -the franchiser does not have to share its name or operational procedures -the franchisee only pays a set fee every month to the franchiser -an equal partnership is formed between the franchiser and franchisee

the franchiser does not have to put up a large capital investment

which of the following agreements provides a forum for tariff negotiations, reducing trade restrictions, resolution of international trade problems, and ground rules for international trade: -the world trade organization -the north american free trade agreement -the latin american free trade agreement -the european union free trade agreement -the general agreement on tariffs and trade

the world trade organization