MKTG 380 Quiz #4

Brand loyalty is valued by marketers as it not only ensures that the consumer purchases the product but it also acts as a buffer against competitive messages getting to the consumer.

true

Which of the following products is typically a wife-dominant purchase?

children's clothing

When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:

cognitive dissonance.

Which of the following is a core value emphasized by the American culture?

efficiency

When a product is unique or difficult to categorize, the thought process involved in a purchase decision is known as:

extended problem solving

All Hispanics speak the single universal form of Spanish.

false

Groups do not intentionally create formal roles, nor do they ever have expectations that roles and statuses will develop within their membership.

false

The American population is becoming increasingly homogenous as the ethnic and racial minority groups are adopting the U.S. culture through acculturation.

false

The cognitive component of attitude essentially deals with feelings or emotional reactions.

false

The situation in which a consumer makes a purchase by rapidly choosing a preferred brand is referred to as limited problem solving.

false

The interpersonal influences on consumer behavior include a person's _____.

family

Which of the following is true of the Hispanic population in the United States?

They have mostly descended from families who have lived in the United States for many generations.

A reference group's influence on the purchasing decision of a member is often greater when the product is more conspicuous and not commonly owned.

True

According to Kurt Lewin's theory of human behavior, the personal factors affecting consumer behavior are one's attitudes, learning, and perception.

True

African Americans possess buying power that nearly equals Hispanics in the United States.

True

Culture is the broadest environmental determinant of consumer behavior.

True

Motives are inner states that direct a person toward the goal of satisfying a need.

True

Understanding the consumer decision process can be used by marketers to change consumers' attitudes about their products.

True

​Many buyers of your luxury line of fine jewelry are middle class. You're not surprised, since middle-class consumers often buy items they associate with the upper classes. Which of the following promotional messages would be likely to appeal to these aspirational customers?

feel like a billionaire live a luxury lifestyle

Ryder and Reagan have been dating for several years and Ryder has started browsing for engagement/wedding rings. He has heard that it's typical to spend the equivalent of 5 months of salary on a ring which would equate to approximately $15,000. He is excited about making a life commitment and is willing to invest in the relationship by purchasing the ring. What type of purchase decision does the engagement/wedding ring represent for Ryder?

high-involvement

Shannon and Jeff were recently married and purchased a home. Now, they're shopping for a lawn mower and are looking for one that is easy to use and is self-propelled. Jeff had a lawn mowing business when he was in high school and college and is fairly familiar with the brands and features. They visit a local WalMart and although Jeff wasn't familiar with the brand names, within a few minutes making comparisons across the models in-stock, they make their purchasing decision. What type of decision process did Shannon and Jeff utilize?

limited problem solving

Autonomic role in decision making differs from syncratic role as autonomic role:

occurs when the partners independently make equal number of purchase decisions.

Sharon is purchasing a food processor and has done extensive research on all the models available in the market. She is convinced about a particular product and is trying to finalize a store from where to make the purchase. Sharon is in the _____ stage of consumer decision process.

purchase decision and purchase act

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members.

At specific mileage intervals, Capitol sends coupons to owners of their automobiles offering discounts on repair services through the dealerships. Each repair visit is overseen by a trained service representative, and the completed repairs are followed up to ensure customer satisfaction. The attention given by the dealership is called _____.

shaping

The relative position of an individual member in a group is called _____.

status

A newly married couple is looking to rent an apartment. This decision is most likely to be:

syncratic

A frequent-flyer program usually announced by airlines is a form of purchasing reinforcement.

true

According to Maslow's hierarchy of needs, some people fixate on a need and fail to move beyond it.

true

Consumers are most likely to exhibit routinized response behavior while purchasing low-involvement products.

true

Group membership influences an individual's purchase decisions and behavior in both overt and subtle ways.

true

Opinion leaders are the first consumers to try new products and then share their experience by word of mouth.

true

Opinion leaders rise to prominence because of their interest and expertise in certain products.

true

Over the past decade, the market for fresh spinach has increased dramatically. However, an outbreak of E. coli bacteria from certain spinach fields reduced spinach sales temporarily. The behavioral component of attitude was most likely affected by this event.

true

Perception is the meaning a person attributes to incoming stimuli gathered through the senses of hearing, taste, smell, touch, and sight.

true

Understanding of differences among subcultures is essential for developing effective marketing strategies.

true

Syncratic role is seen when partners independently make an equal number of purchase decisions.

False

The basic core values of a culture are highly dynamic and flexible.

False

While cultural and family influences significantly affect consumer behavior, the influence of reference groups on consumer behavior tends to be minimal, especially for children.

False

Which of the following consumer problem-solving behaviors requires the least effort?

Routinized response behavior

The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual's role and status within the group.

True

Attitudes of a person toward some object or idea are highly resistant to change.

true

Neuromarketing is defined as:

(x) using data analysis techniques to project consumption data.

Which of the following product purchases would most likely require a high-involvement decision?

Car

​As an observant marketer, you read newspapers and magazines regularly to keep up with trends in American cultural values. But you realize that certain core values do not change over time. When considering various slogans to promote a new line of kitchen appliances, you identify one that fails to tap into a core value. Which slogan is it?

Keeps Mom in the Kitchen

The introduction of a new brand into an array of familiar brands for which a consumer has previously set evaluative criteria may create the need for:

Limited problem solving

Dale and Lisa, ranchers from Wyoming, found that the meat of their large, slow-growing hogs were not selling in American grocery stores. However, the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat content. The purchasing influence they are experiencing is a cultural influence.

True

According to Maslow's hierarchy, an art enthusiast joining an art appreciation society would be satisfying which level of her consumer needs?

Belongingness

Social class is determined by the sole criterion of income.

False

Kurt Lewin's theory of consumer behavior asserts that consumer behavior is a function of personal factors and their interaction with:

Interpersonal influences

Candace has been using the same shampoo brand for decades. When she finally dyes her hair, however, her hairdresser informs her that she will need to find a new shampoo that can help maintain her new color, prevent breakage, and condition her hair. Before going to the beauty supply store, Candace calls a few friends for recommendations and conducts web-based research on shampoos that address her specific needs. What can one infer about purchase decisions?​

​Buying shampoo can be a high-involvement purchase decision.

You overhear your parents having a conversation about the family's grocery list and which of them is going to do the shopping this coming weekend. Your mother typically does the grocery shopping and has a comprehensive process, which entails researching supermarkets that have the best sales, clipping coupons, and identifying which items she wants from the circulars that are mailed weekly to the house. She prefers to do the shopping herself but has to go out of town, leaving your dad with this responsibility. Your dad generally just buys whatever he thinks you and your siblings will like and prefers to be in and out of the grocery store. What can be said about your parents' purchase decision styles?​

​Involvement in purchase decisions may vary from one person to the next.

The consumer buying decision process involves _______ steps. The first step is ____________, and the last step is _____________.​

​six; problem recognition; postpurchase evaluation