MKTG 461 Ch3
Automated retailing: A. is most effective in high-traffic areas. B. is based on the idea that social relationships influence buying habits. C. uses a master distributor as lead salesperson. D. is a recruiting tool for multilevel networks. E. promotes products through infomercials.
a
Ben saw a 30 minute TV show. During the show, the presenter was showing how to prepare a variety of dishes so that they would be totally fat-free. Each item was prepared using a special cooker. During the show, the audience was given several opportunities to buy the cooker. Which of the following terms describes the 30 minute show? A. Infomercial B. Widget C. Showrooming D. Catalog channel E. Podcast
a
Catherine wanted to purchase a digital camera. Hence, she visited an online retailer's website to learn more about the different features and capabilities of the device. Catherine went to a supermarket to make other purchases. She sees the camera there and purchases it. Which of the following terms describes Catherine's actions? A. Channel migration B. Channel expansion C. E-tailing D. Phishing E. Automated retailing
a
Compared to other retail formats, the greatest benefit that store shopping offers is: A. the ability to touch and feel the products. B. personal safety. C. easy availability of information for product comparison. D. broader and deeper assortments. E. availability of detailed information for evaluating a product
a
Internet retailers offer _____, where customers can click a button at any time and have an instant messaging e-mail or voice conversation with a customer service representative. A. live chats B. cookies C. showrooming D. contact scraping E. intranet portals
a
Judy regularly buys cosmetics from a salesperson. She invites her friends over to her home for an evening of socializing along with everyone getting makeovers. Afterwards, the salesperson showed the product that was used for their makeovers, and they were given the opportunity to purchase the product and browse through a catalog for additional products to purchase. This is an example of a(n): A. party plan system. B. multilevel network. C. infomercial. D. pyramid scheme. E. omniretailing program.
a
Multichannel retailers struggle to provide an integrated shopping experience because: A. various channels demand skills and unique resources. B. they do not have intermediaries for supplying products. C. they generally offer limited assortments in their channels. D. multichannel retailing often results in a pyramid scheme. E. merchandise is offered at the same price across channels
a
Retailers can use multiple channels synergistically by: A. using one channel to promote the others. B. providing similar assortments across channels. C. providing a limited amount of information to customers. D. concentrating only on catalogs for product promotions. E. reducing prices for products in all channels
a
Which of the following benefits is offered by the Internet channel? A. Deeper assortments B. Immediate gratification C. Social interaction D. Personal service E. Less perceived risk
a
Which of the following forms of direct selling has independent businesspeople serving as master distributors and recruiting other people to become distributors in their network? A. Multilevel system B. Party plan system C. Showrooming D. Automated retailing E. Catalog marketing
a
Which of the following strategies aids in reducing channel migration? A. Offer uniquely relevant information to customers. B. Persuade suppliers to increase their sales forecasts. C. Encourage vendors to deliver complete assortments. D. Increase efficiencies of supply chain management. E. None of these.
a
Which of the following terms represents a form of channel migration? A. Showrooming B. Phishing C. Multilevel system D. Omniretailing E. Pyramid scheme
a
Which retail channel has the ability to economically provide the most product information for the consumer purchasing products? A. Internet B. Stores C. Direct Selling D. Automated E. All of these
a
A party plan system: A. is a form of direct-response advertising. B. is a form of direct selling involving salespeople. C. forms a part of automated retailing. D. uses a master distributor as lead salesperson. E. is a recruiting tool for multilevel networks.
b
Infomercials: A. are 60-second commercials. B. usually solicit orders placed by telephone. C. are software applications for customers. D. are not shown on broadcast television.
b
Margaret went to the mall to meet her sister, Val. While at the mall, they witnessed a back-to-school fashion show in a store. They took a walk and watched the children play in the center arena. Which benefit of store shopping did Margaret and Val enjoy? A. Immediate Gratification B. Entertainment and social interaction C. Convenience D. Personal service E. Touch and feel products
b
Ryan needs a painkiller. He goes to the nearby drugstore, buys it, and uses it. Which of the following benefits offered by stores can be seen in the given example? A. Risk reduction B. Immediate gratification C. Personal service D. Entertainment and Social experience E. Browsing
b
Shades N Hues is a large cosmetics retailer. It recently developed a software application which enables customers with smartphones to look at the latest products. Hence, the store is using _____ to improve customers' shopping experience. A. blogs B. apps C. wikis D. cookies E. widgets
b
Which of the following is true of the benefits offered by Internet shopping? A. The Internet offers a limited assortment of products. B. Customers can get information that is useful across channels. C. The perceived risk is lower when compared to store channels. D. The Internet is not economically viable for retailers looking to expand their markets. E. It has limited effectiveness in making personalized recommendations.
b
Which of the following statements about Internet retailing is TRUE? A. Internet retailing gives customers an opportunity to use all five senses. B. Customers can have more personalized information on products. C. Customers do not receive sufficient information to evaluate products. D. The electronic channel offers a less satisfying shopping experience than catalogs. E. Online stores offer limited assortments compared to store channels
b
Which of the following statements is true of the operations of multichannel retailers? A. Integrating various channel operations does not pose a major problem. B. They need to maintain a consistent image across channels. C. Most retailers have a common organization to manage all channels. D. Competition does not have a significant impact on pricing. E. Similar assortments are often suitable for various channels.
b
Which retail channel has the least perceived risk when purchasing products? A. Internet B. Stores C. Catalog D. Showrooming E. Mobile retailing
b
A(n) _____ develops in direct marketing when a firm and its program are designed to sell merchandise and services to other distributors, rather than to end-users. A. shell game B. e-tailing program C. pyramid scheme D. party plan system E. phishing scheme
c
Current retailers are using catalog channels for: A. developing multilevel systems for direct marketing. B. collecting information to customize offers for customers. C. building a brand image and driving traffic to stores. D. channel integration. E. none of these.
c
Which of the following is NOT a direct selling approach? A. A party plan system B. A multilevel network C. An infomercial D. Pyramid scheme E. None of these
c
_____ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel. A. Channel expansion B. Channel integration C. Channel migration D. Omniretailing E. Automated retailing
c
A multichannel retailer is one that: A. is a combination of single channel retailers. B. channels all assortments through stores. C. works with other retailers who are in the channel. D. sells merchandise or services through more than one channel. E. buys merchandise from multiple channels to sell in the stores.
d
Direct selling is characterized by all of these EXCEPT that it is not _____. A. a highly interactive form of retailing B. taking place in the home C. mainly performed by independent agents D. a low cost method of retailing E. used for selling personal care products
d
Linda wants to buy a diamond pendant. She wants information on the best deals available online. Which of the following technologies would best suit her requirement? A. Self-checkout terminals B. Widgets C. Cookies D. Personal shopper programs E. All of these
d
Matt often goes to a retail store to look at electronic goods. He learns about the brands and products and searches the Internet for lower prices. This act by Matt is an example of _____. A. sweethearting B. automated retailing C. omniretailing D. showrooming E. channel integration
d
Redbox, a DVD rental service, utilizes machines to dispense DVDs to customers. Which form of retailing is Redbox using? A. Internet retailing B. Store Channel C. Direct Selling D. Automated retailing E. Catalog retailing
d
Retailers can reduce showrooming by: A. designing programs to sell merchandise to other distributors rather than end-users. B. using a single channel to promote products. C. offering limited assortments on their websites. D. promoting private-label merchandise that can be purchased only from the retailer. E. recruiting people to become distributors in their network.
d
Which of the following is a benefit of ONLY store channel shopping? A. Convenience B. Extensive information C. Personalization D. Immediate gratification E. Broad and deep assortments
d
Which of the following strategies can a retailer utilize to attract shoppers to its website? A. Persuade investors with positive sales forecasts. B. Encourage vendors to deliver the assortments. C. Focus on bankruptcy proceedings to create a trustworthy image. D. Print the website address on signage, bags and in advertising. E. Prime its sales associates to use its website.
d
_____ enable online retailers to collect customer information as they navigate through the retailers' websites. A. Blogs B. Widgets C. Apps D. Cookies E. Podcasts
d
_____ involves selling the same products at the same prices through the same distribution system for all channels. A. Channel migration B. Showrooming C. Automated retailing D. Complete integration E. Personalization
d
_____ occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price. A. Returning B. Direct selling C. Automated retailing D. Showrooming E. Sweethearting
d
A(n) _____ is a form of DRTV advertisement that is typically 30 to 60 minutes long and mixes entertainment with product demonstrations. A. sponsored film B. documentary C. podcast D. widget E. infomercial
e
By obtaining information about customer preferences, and past purchase behavior, retailers operating an electronic channel are able to: A. design more secure sites for credit card users. B. develop faster download times. C. promote showrooming. D. respond immediately to consumer inquiries. E. tailor merchandise and recommendations
e
Mason's is an apparel store which also offers online shopping apart from its stores. Therefore, Mason's is a(n) _____. A. computerized retailer B. direct seller C. electronic retailer D. single-channel retailer E. multichannel retailer
e
When a multilevel direct selling becomes a pyramid scheme, _____. A. annual sales of products often double B. the salespeople are no longer independent agents C. the use of the party plan becomes more commonplace D. the selling format is usually franchised E. relatively little merchandise is sold to end users
e
Which of the following is NOT a benefit of a store channel shopping experience? A. Browsing B. Immediate gratification C. Risk reduction D. Personal service E. None of these
e
Which of the following statements is true of TV home shopping? A. Goods are automatically dispensed to customers on cash payment. B. There are two types of advertising: party plan and multilevel. C. The impact of advertisements on people cannot be determined accurately. D. Salespeople interact directly with customers. E. Customers can see the merchandise demonstrations before buying
e
_____ are software applications designed to improve the consumers' shopping experiences when using smartphones and tablets. A. Infomercials B. Widgets C. Blogs D. Wikis E. Apps
e
