MKTG FINAL 4500
Enabling auto-tagging does what? Adds Analytics tags to campaign URLs Adds AdWords tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages
Adds AdWords tags to campaign URLs
To locate a property's Analytics tracking code, which sequence of steps should be followed? Admin > Tracking Code > Tracking Info Admin > Tracking Info > Tracking Code Reports > Audience > Tracking Code Audience Reports > Settings > Tracking Code
Admin > Tracking Info > Tracking Code
1. If you're running a Facebook or Instagram campaign and need sophisticated targeting and budgeting options, which would be the best tool to use.
Ads Manager
What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping Advertising features User permissions on the view In-Page Analytics
Advertising features
What report analyzes which webpages get the most traffic and highest engagement? Active Users report Engagement report All Pages report Frequency and Recency report
All Pages report
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? Advanced filters Cross-domain tracking Event tracking Custom Dimensio
Cross-domain tracking
What report groups an audience based on acquisition date and compares behavior metrics over several weeks? Behavior Overview report Active Users report Users Flow report Cohort Analysis report
Cohort Analysis report
To set up Dynamic Remarketing, what must first be created in Google Analytics? Custom Segment Custom Metric Custom Dimension Custom Report
Custom Dimension
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? Event Tracking Custom Metric Custom Dimension Custom Filter
Custom Dimension
Which Google Analytics visualization compares report data to the website average? Pivot view Comparison view Performance view Percentage view
Comparison view
. What report can show how particular sections of website content performed? Location Content Drilldown Frequency and Recency Top Events
Content Drilldown
To collect the number of comments users posted to a website page, what feature would be used? Custom Filter Custom Dimension Custom Metric Custom Alert
Custom Metric
What feature would be used to compare two date ranges in a report? Hourly, Day, Week, Month views in the time graph Real-time reports Date range comparison Account selector
Date range comparison
Which are Goal types in Google Analytics? (select all answers that apply) Destination Shopping Cart Pages/Screens per session Duration
Destination Pages/Screens per session Duration
Custom segments may be created using which of the following criteria? (select all answers that apply) Dimensions Metrics Session dates Sequences of user actions
Dimensions Metrics Session dates Sequences of user actions
What report lists the website pages where users first arrived? Events > Pages All Pages Exit Pages Landing Pages
Landing Pages
In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? First marketing activity Last marketing activity Single assisted conversion All assisted conversions
Last marketing activity
What report would best help identify potential browser issues with website traffic? The Active Users report The New vs Returning report The Browser & OS report The Source/Medium report
The Browser & OS report
To collect data using Google Analytics, which steps must be completed?(select all answers that apply) - Install Google Analytics desktop software - Create an Analytics account - Add Analytics tracking code to each webpage - Download the Analytics app
- Create an Analytics account - Add Analytics tracking code to each webpage
Using tracking code, Google Analytics can report on data from which systems? - E-commerce platforms - Mobile Applications - Online point-of-sales systems - Systems not connected to the Internet
- E-commerce platforms - Mobile Applications - Online point-of-sales systems
The Analytics tracking code can collect which of the following?(select all answers that apply) - Language the browser is set to - Type of browser - User's favorite website - Device and operating system
- Language the browser is set to - Type of browser - Device and operating system
What is the "Bounce Rate" in Google Analytics? - The number of times unique users returned to your website in a given time period -The percentage of sessions in which a user exits from your homepage -The percentage of total site exits - The percentage of visits when a user landed on your website and exited without any interactions
- The percentage of visits when a user landed on your website and exited without any interactions
Which formats may be used to add a custom campaign parameter to a URL? (select all answers that apply) -www.googlemerchandisestore.com/?utm campaign = fallsale - www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale - www.googlemerchandisestore.com/?utm_campaign = fall sale
- www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale
Which represents the hierarchical structure of a Google Analytics account from top to bottom? -View > Account > Property -Property > Account > View -Account > View > Property -Account > Property > View
-Account > Property > View
To enable remarketing in Google Analytics, what must first be enabled? (select all that apply) Advertising Reporting Features Demographics and Interests Google AdWords or DoubleClick Bid Manager account linking Custom Dimension
-Advertising Reporting Features -Google AdWords or DoubleClick Bid Manager account linking
What is a "secondary dimension" in Google Analytics? - An additional widget you can add to a dashboard for more specific analysis. -An additional metric you can add to a report for more specific analysis. -An additional dimension you can add to a report for more specific analysis. -A visualization that allows you to understand the impact of your data.
-An additional metric you can add to a report for more specific analysis.
What is a "dimension" in Google Analytics? - The total amount of revenue a business has made in a given date range. -An attribute of a data set that can be organized for better analysis. - A comparison of data between two date ranges. -A report that offers information about your audience.
-An attribute of a data set that can be organized for better analysis.
What will happen if a user clears the Analytics cookie from their browser? (select all answers that apply) -Analytics will inform the user that they need to set a new -Analytics cookie -Analytics will not be able to associate user behavior data with past data collected by the tracking code -Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page -Analytics will automatically recognize returning users
-Analytics will not be able to associate user behavior data with past data collected by the tracking code -Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? -Immediately after the opening <head> tag of your website -Immediately before the closing </head> tag of your website -Immediately after the opening <body> tag of your website -Immediately before the closing </body> tag of your website
-Immediately after the opening <head> tag of your website
What is a "metric" in Google Analytics? - A dimension that can help you analyze site performance. -The dates in your date range. -A segment of data separated out in a report for comparison. -The numbers in a data set often paired with dimensions.
-The numbers in a data set often paired with dimensions.
When will Google Analytics end a session by default? -After 30 minutes, regardless of user activity on your website -Once the user opens another browser window -When a user is inactive on your site for 30 minutes or more or closes a browser window -At noon every day
-When a user is inactive on your site for 30 minutes or more or closes a browser window
What is "remarketing" in Google Analytics? - When users visit a website for the first time and complete a conversion -When users are shown targeted ads to bring them back to a website and encourage a conversion -When Google Analytics can't distinguish a new user because they have deleted their browser cookies -When a user buys an available product from a competitor
-When users are shown targeted ads to bring them back to a website and encourage a conversion
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ? 1 2 3 4
1
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted? 0 1 2 3
1
How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing? 100 1000 2000 5000
1000
A session in Google Analytics times out after how many minutes by default? 5 15 30 60
30
A deleted view can be recovered by account administrators within how many days? 35 65 95 125
35
How many segments may be applied at once? 1 2 3 4
4
What is the maximum duration a user can be included in a remarketing audience? 120 days 180 days 365 days 540 days
540 days
What does Google Analytics use to differentiate new and returning users? (select all answers that apply) A browser cookie Artificial intelligence A randomly-assigned unique identifier A sequential unique identifier
A browser cookie A randomly-assigned unique identifier
Which would prevent data from appearing in a Custom Report? (select all answers that apply) A filter that filters out all data Not sharing the Custom report with users in the same view Dimensions and metrics of different scopes Too many dimensions applied to the Custom report
A filter that filters out all data Dimensions and metrics of different scopes
What does Google Analytics call a URL that passes data parameters for reporting? A tag A hit A dimension A metric
A hit
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? User Explorer report Active Users report Users Flow report Behavior Overview report
Active Users report
If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? /thankyou.html /thankyou.php /thankyou/receipt.php All of the above
All of the above
What are the options for filtering data in Google Analytics? Exclude data from a view Include data in a view Modify how data appears in your reports All of the above
All of the above
Custom Dimensions can be used in which reports? (select all answers that apply) As primary dimensions in Standard reports As secondary dimensions in Standard reports As primary dimensions in Custom Reports As custom metrics in Custom Reports
As secondary dimensions in Standard reports As primary dimensions in Custom Reports
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? Primary conversion Assisted conversion Second-to-last-click attribution Last-click attribution
Assisted conversion
What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions? Campaigns Keywords Bid Adjustments Destination URLs
Bid Adjustments
When defining a measurement plan, what is the order of steps? Business objectives > KPIs > key actions KPIs > key actions > business objectives Key actions > KPIs > business objectives Business objectives > key actions > KPIs
Business objectives > key actions > KPIs
What four parameters can be included with an event hit for reporting? Category, Action, Label, Total Events Category, Action, Label, Unique Events Category, Action, Label, Value Event, Category, Action, Label
Category, Action, Label, Value
What report shows data segmented by channel? Segmentation Source/Medium Channels Attribution
Channels
How can the amount of data in a sampled Google Analytics report be increased? Apply additional filters Remove the Secondary Dimension Choose "Faster response" in the sampling pulldown menu Choose "Greater precision" in the sampling pulldown menu
Choose "Greater precision" in the sampling pulldown menu
When selecting "Share Template Link" in the dashboard, what will be shared? Dashboard only Data only Dashboard and data Neither dashboard nor data
Dashboard only
When a Custom Dimension is active, which data will it affect? Data collected before the Custom Dimension was applied Data collected after the Custom Dimension was applied All of the data in the property None of the data in the property
Data collected after the Custom Dimension was applied
When a filter is applied to a view, what data is affected? Data from before the filter was created Data from after the filter was created All the data available in a view None of the data available in a view
Data from after the filter was created
When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data
Data from after the view was created
AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel? Paid Search Organic Search Direct Display
Display
When does the Google Analytics tracking code send a pageview hit to Analytics? Every time a user clicks a video Every time a user adds an item to a shopping cart Every time a user performs a search on a website Every time a user loads a webpage
Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics? Every time a user performs an action with pageview tracking Every time a user makes a reservation on a booking site Every time a user adds an event to their calendar Every time a user performs an action with event tracking
Every time a user performs an action with event tracking
What report should be used to check if users are leaving from important pages on your website? Landing Pages report All Pages report Exit Pages report Pages report under Events
Exit Pages report
Because segments are applied before sampling, segmented data will not be sampled. True False
False
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. True False
False
Filters may be applied retroactively to any data that has already been processed. True False
False
If data is excluded from a view using a filter, it may be recovered within thirty days. True False
False
To see data for users from the U.S. and Canada only in a view, which filter would be applied? Filter 1: include U.S. > Filter 2: include Canada Filter 1: include Canada > Filter 2: include U.S. Filter 1: include U.S. and Canada Filter 1: exclude Europe and Asia
Filter 1: include U.S. and Canada
What type of Custom Report shows a static, sortable table with rows of data? Explorer Flat Table Map Overlay Pivot Table
Flat Table
When creating a Goal in Google Analytics, which are required? (select all answers that apply) Goal Name Goal Type Goal Slot ID Goal Funnel Visualization
Goal Name Goal Type Goal Slot ID
To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button
Google Analytics tracking code
Remarketing can show relevant ads on which Google properties? Google Display Network Google Sites Mobile apps Google Search
Google Display Network Mobile apps Google Search
AdWords lets users advertise on which properties? (select all answers that apply) Google Search Google Display Network DoubleClick Campaign Manager Google AdSense
Google Search Google Display Network
Custom Metrics can have which scopes? (select all answers that apply) Hit Product Session User
Hit Product
Which of these scopes could be used for dimensions and metrics? Event-level, session-level, or transaction-level scope Location-level, duration-level, or user-level scope Hit-level, session-level, or user-level scope Event-level, duration-level, or transaction-level scope
Hit-level, session-level, or user-level scope
1. If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform.
Which are examples of Goals in Google Analytics? (select all answers that apply) Making a purchase Signing up for a newsletter Completing a successful Google search Submitting a contact information form
Making a purchase Signing up for a newsletter Submitting a contact information form
Which three tags does Google Analytics require for accurate campaign tracking? Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term
Medium, Source, and Campaign
Which "channels" are available in the default Channels report? (select all answers that apply) Organic Search Device Display Direct
Organic Search Display Direct
What Google Analytics data can be used to define a remarketing audience? (select all that apply) Pre-defined Segment Custom Segment Custom Dimension Custom Metric
Pre-defined Segment Custom Segment
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? (select all answers that apply) User Property View Product
Property View
To pair metrics with dimensions, what should they have in common? Same creator Same creation date Same view Same scope
Same scope
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? Source, Keyword, Campaign name Source, Medium, Keyword Source, Medium, Campaign name Medium, Keyword, Campaign name
Source, Medium, Campaign name
What report shows what mobile devices were used to view a website? The Exit Pages report under "Site Content" The Landing Page report under "Site Content" The Engagement report under "Behavior" The Devices report under "Mobile"
The Devices report under "Mobile"
To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords? The Google Search Center The Google Analytics Center The Google Merchant Center The Google Help Center
The Google Merchant Center
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? Data Import Browser cookies The Networking protocol The Measurement Protocol
The Measurement Protocol
To quickly generate campaign tags, what tool should be used? The Measurement Protocol The Segment Builder The URL Builder The Goal Selector
The URL Builder
What are macro-conversions in a measurement plan? - The metric data used to measure business success -The main website actions users take that accomplish stated business goals -The secondary website actions users take that lead to main actions -A list of keyboard shortcuts for measurement tasks in Google Analytics
The main website actions users take that accomplish stated business goals
In which order does Google Analytics filter data? Alphabetical order by filter name The order in which the filters were last edited The order in which the filters are applied Randomized order
The order in which the filters are applied
Why is it important to keep one unfiltered view when using filters with Google Analytics? To ensure you can always access the original data In order to configure Goals In order to use a filter for multiple views There is no reason to have an unfiltered view
To ensure you can always access the original data
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True False
True
Once Google Analytics processes data, it's stored in a database where it can't be modified. True False
True
When a dashboard is shared, users can edit the dashboard configuration. True False
True
Custom Reports have which capabilities? (select all answers that apply) Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Create a report with data-driven attribution
Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied? Hit Product Session User
User
Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns Users who have children
Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns
What does the "Users" metric measure? -The total number of visits to your website - Users that had at least one session on your site in the given date range - Users that landed on the homepage of your website -Users who have signed up to an email newsletter on your website
Users that had at least one session on your site in the given date range
Which users could be targeted with Dynamic Remarketing to bring them back to a website? (select all that apply) Users who posted a favorable product review Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts
Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts
Which remarketing audiences can be defined in Google Analytics? (select all that apply) Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language Users who searched for a product on Google Search
Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language
Multi-channel Funnel reports can credit conversions across which channels? (select all answers that apply) Website referrals Paid and organic search Custom campaigns Television channels
Website referrals Paid and organic search Custom campaigns
Which "sources" are available in Google Analytics? (select all answers that apply) googlemerchandisestore.com Email Google (direct)
googlemerchandisestore.com (direct)
Which "mediums" are available in Google Analytics? (select all answers that apply) organic cpc mail.google.com referral
organic cpc referral
Which tags are standard Google Analytics campaign parameters? (select all answers that apply) utm_adgroup utm_source utm_medium utm_content
utm_source utm_medium utm_content
