Module 6 Knowledge Check

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Which of the following are true about the wine industry in California?

All answers are correct.

Where did wine grapes and winemaking knowledge in California originally come from and when?

Spanish missionaries of the Franciscan order who established 21 missions starting in 1769.

What is meant by the idea that anthropology works at making the strange familiar and the familiar strange?

That the perspectives offered by anthropology help us see that other ways of life are simply different ways of going about the same things as we do and that our own ways of life that we take for granted don't have to be the way they are - and in fact probably look strange to others.

The case study shows how the winemakers in the Temecula Valley try to promote a characteristic and unique terroir. What is terroir?

The idea of a "taste of place," and a kind of local authenticity.

What is meant by the term "social metabolism?"

The interactions between humans and the environment.

Which of the following is NOT true about capitalism as a mode of production?

The objective of capitalism is to produce goods in order to provide enough for the entire community.

What can be more accurately stated about the role of the state in the wine tourism industry in the Temecula Valley?

The representatives of the state claim to believe in the theory of laissez-faire capitalism - that is, abstention by governments from interfering in the workings of the free market - but nonetheless intervene on the side of wine capitalists.

How does accumulation in wine capitalism in the Temecula Valley, southern California, work for the wineries?

Through the exploitation of the social metabolism (that is, the set of flows of materials and energy that occur between nature and society) via the exploitation of labor to produce wine to sell to wine tourists who are encouraged to consume many other things (tours, gift shop items, etc.).

In the Temecula Valley wine tourism industry, and common in all industrial agricultural businesses in the United States, who performs the field labor involved in harvesting?

Undocumented migrant workers enjoying very few legal protections.

Which of the following is true about wine tourism in California and the world?

Wine tourism includes such things as gastronomy and education.


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