MRKT 341 Ch. 10 Marketing Channels Quiz (UNL)
A horizontal marketing system in relation to channels and logistics is defined as:
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
vertical marketing system (VMS)
A channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.
When discussing distribution channels and logistics, a franchise organization is defined as:
A contractual vertical marketing system in which a channel member, called a franchiser, links several stages in the production-distribution process.
In relation to distribution channels and logistics management, a vertical marketing system (VMS)is defined as:
A distribution channel structure in which producers, wholesales, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate
What is the definition of a third-party logistics provider?
An independent logistics provider that performs any or all of the functions required to get their clients' product to market.
What is the definition of an indirect marketing channel?
Channel containing one or more intermediary levels.
Channel conflict is defined as:
Disagreement among marketing channel members on goals and roles�who should do what and for what rewards.
The term "hybrid marketing channel" in relation to channels and logistics is defined as:
Multichannel distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.
In the context of channels and logistics, what is meant by the term disintermediation?
The elimination of a layer of intermediaries from a marketing channel or the displacement of traditional resellers by radically new types of intermediaries.
Physical distribution (or marketing logistics)
The tasks involved in planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit
Franchise Organization
a contractual vertical marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process
Contractual VMS
a vertical marketing system in which independent firms at different levels of production and distribution join together through contracts
corporate VMS
a vertical marketing system that combines successive stages of production and distribution under single ownership- channel leadership is established through common ownership
Administered VMS
a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties
exclusive distribution
giving a limited number of dealers the exclusive right to distribute the company's products in their territories
intensive distribution
stocking the product in as many outlets as possible
disintermediation
the elimination of a layer of intermediaries from a marketing channel or the displacement of traditional resellers by radically new
selective distribution
the use of more than one but fewer than all of the intermediaries that are willing to carry the company's products
In considering channels and logistics, what is meant by distribution center?
A large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.
The term channel level is defined as:
A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
What is the definition of direct marketing channel?
A marketing channel that has no intermediary levels.
In considering channels and logistics, what is the definition of intermodal transportation?
Combining two or more modes of transportation.
When discussing distribution channels and logistics, what does the term physical distribution (or marketing logistics) mean?
The tasks involved in planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.
