Psychology - CH.5 Subliminal Sensation and Perception
What is a subliminal stimulus (sensation)?
Stimuli that are so weak that people do not consciously notice them, yet they create an unconscious association with the environmental experience
What is a supralimininal stimulus?
are those environmental sensory experiences that we consciously recognize in our immediate environment and receive through our sensory organs.
What is a supraliminal message?
contain a stimulus that people can actually notice, but since people don't know that it's influencing their behavior. ... As a result this influences us by causing us to think about aspects of a message that are related.
In what ways are we influenced by subliminal messages in our daily lives?
dickies jeans using a horseshoe in their advertisement to indicate that only real men with a "large package" wear dickies or that you too can be sexy and successful like the celebrities if you buy and use the promoting products
What influence does priming have on human behavior?
happens even though the viewer's brain does not have time to consciously perceive the flashed images
Subliminal perception is influenced by priming. What is priming?
involves activating (unconsciously) associations in our mind, thus setting us up to perceive, remember or respond to objects or events in certain ways.
In what ways are we influenced by subliminal stimuli in our daily lives?
subliminal stimuli: Have you ever been watching a horror movie and then noticed you have to shift sitting position due to an uncomfortable feeling of tension in your muscles or a feeling of your heart beating faster than usual? or Perfume & personal care product counters located near the entrance of the store to present pleasant image & smells upon entering so you are attracted to enter store & spend more time shopping & more money or Bakery & deli smells distributed throughout the store air conditioning system to trigger hunger symptoms. Studies have shown that shoppers purchase more food items and spend more money grocery shopping when they are hungry compared to when they are not.
What is a subliminal message?
those visual and text images that are not at first perceived consciously, but appeal to and influence the unconscious desires, thoughts of the target audience and in turn exert influence on the unconscious motivations, thoughts, desires and in turn, results in encouraging certain conscious thoughts and behaviors of those individuals (PRIMING). They are thought to "prime" our unconscious mind to be more predisposed to exhibit some type of conscious behavior
What sensory process influences a supralimininal sensation to become a subliminal sensation?
Supraliminal recognition of music soon turns into subliminal recognition of music because the phenomenon of Sensory Adaptation occurs. If one hears music in the background long enough, sensory adaptation occurs and the sensory organs shut down due to the overstimulation and your conscious awareness of the music becomes subliminal or subconscious because you don't consciously notice it anymore, but it is still unconsciously being processed.
