Public Speaking ch. 16
Identification
A connection that is fostered between the speaker and their audience by highlighting shared attributes or attitudes.
Coercion
A process whereby thoughts or behaviors are altered through deceptive or harmful methods.
Argument
A proposition supported by one or more reasons or pieces of evidence.
Proposition of Policy
An argument that seeks to establish an appropriate course of action.
Proposition of Value
An argument that seeks to establish the relative worth of something.
Proposition of Fact
An argument that seeks to establish whether something is true or false.
Receptive Audience
An audience that is generally supportive of, or open to, the persuasive proposition.
Monroe's Motivated Sequence
An organizational pattern that attempts to convince the audience to respond to a need that is delineated in the speech through five sequential steps.
Backing
Foundational evidence which supports a claim, such as examples, statistics, or testimony.
Data
Preliminary evidence on which a claim is based.
Warrant
The (often unstated) connection between data and claim.
Ethos
The audience's perception of a speaker's credibility and moral character.
Status Quo
The current situation.
Logos
The logical means of proving an argument.
Causal Reasoning
The process of formulating an argument by examining related events to determine which one caused the other.
Claim
The proposition you want the audience to accept.
Pathos
The use of emotional appeals to persuade an audience.