SEO

Increasing speed

- File smaller - Compress text and files - Upgrade web host

Title tags

- Heavy weight on page SEO signals - Single most important place to include keywords - Higher rankings if done correctly - First view

Raking factors

- Keyword presence in title tags - Loading speed of web page - Website reputation

SERPs types

1. Classic 2. Universal 3. Extended

SEO steps

1. Crawling 2. Indexing 3. Ranking

SEO objectives Benefits

1. Encourage buying from key stakeholders 2. Help formulate your SEO strategies 3. Ensure objective are met

Keyword value steps

1. Get kw search volumes 2. get kw difficulty score 3. get kw ranking 4. review kws 5. assign relevancy score from 1 to 3

Keyword research benefits

1. Get right kind of visitors 2. Identify keywords with high search volumes 3. identify content gaps on website 4. target keywords within your reach

Crawlability steps

1. Minimize site errors 2. Use redirects wisely 3. Create and submit an up to date XML sitemap 4. Minimize duplicate content 5. Check for indexed pages

Keywords types

1. Navigational 2. Informational 3. Transactional

Keyword research steps

1. Pick a topic 2. Brainstorm 3. Review KW value 4. Prioritize KWs

On-page optimization categories

1. Pre-click 2. Post-Click

Ranking factors

1. Site speed 2. Mobile friendliness 3. HTTPs

Principles of SEO

1. Technical optimization 2. On-age optimization 3. OFf-page optimization

XML sitemap

A guide that search engines use to help them index a website, which indicates how many pages there are, how often they are updated and how important they are. It will list all the URLs that exist on your website.

SEMrush

A paid tool used to analyze the strengths and weaknesses of ones SEO efforts Great for finding new, long tail keyword phrases.

keyword stuffing

An unpopular practice of including a huge variety of keywords in the header of an HTML document in the hopes that a search engine will display it even when the content of the page is not relevant to the search.

Bing Webmaster tools

Bing service similar to google search console

Objective types

Can be related to - Keyword - Traffic - Market share - Brand and product awareness - Lead generation - reputation and backlinks - e-commerce - Ads revenue

Quantity over quality

During the brainstorm of keywords you have to aim at ____ over _____

Keyword everywhere

Free chrome plugin useful for kw research

Google Search Console

Free service that helps control and maintain your site presence in Google search results

Google Hummingbird

Google main search algorithm responsible for how to order and rank SERPs Upgraded in 2013

Page Speed Insights

Google tool that gives you score of how well optimized web page speed is

RankBrain

Google's name for a machine-learning artificial intelligence system that's used to help process its search results Sub-algorithm of google hummingbird

Test My Site - Think with Google

Goole tool that gives you more detailed analysis on page speed, including if there is 3G, 4G or LSE

Keyword Research

Identification and analysis of words that are commonly used by prospects in searching for specific content

Inbound links

If a page lacks _______ it won't be indexed

Informational

In a _______ business your objectives are brand awareness and website traffic

Transactional

In a ________ business your objective are tracking sales and lead coversions

brand awareness and traffic

In a blog your goals are _____ and _____

ad revenue

In a large publisher business your goals are _____

lead generation

In a non e-commerce commercial site your goals are _______ SEO goals

tracking sales and lead conversion

In an e-commerce business your goals are _____ and ______

ad revenue

Increasing organic page view is an example of ________ goal

HTTPs

It indicates that the page is secure and have certificate

10

It is recommended to have ___ or more keywords

Easier

Long tail keywords are _____ to convert

Specific

Long tail keywords have a _____ intent

Lower and higher

Long tail keywords have a ______ individual search volumes and ______ collective search volume

Greater

Long tail keywords require a _____ amount of content

Backlinks

Off-page optimization is driven by _____ that help build site's reputation

Pingdom

Platform that gives you number of request needed for a website and what is slowing down the website

On-page optimization

Process of ensuring that the content is relevant and provides great UX

Search engine Optimization

SEO

On page optimisation

SEO Principlgethat ensures content on site is relevant and provides great UX

Technical optimization

SEO activities completed on your site that are designed to improve SEO but are NOT related to content

Off-Page Optimization

SEO principle that enhances site's search engine ranks through activities outside of the site

Universal

SERP Type that involves videos, images and local listing

Extended

SERP type that involves: - Knowledge graph - Direct answers - Related question box

Classic

SERPs that involve: - title tag - URL - meta description tag - Rich snippets - Sitelinks

Classic

SERPs type that involves regular results on day to day basis

Easier

Short tail keyword are ____ to search

Harder

Short tail keywords are ____ to convert

Higher and lower

Short tail keywords have a ____ individuals search volume and ____ collective search volume

vague

Short tail keywords have a _____ intent

Smaller

Short tail keywords require a ____ amount of content

30%

Short tail keywords take ____% of all traffic

conversion and retention

The _____ and ______ stages involve navigational and transactional keywords only

Interest and consideration

The ______ and _______ stages involves navigational and informational keywords only

Awareness

The _______ stage involves navigational and informational keywords

2

The ideal loading page is under ____ seconds

512 or 55

The optimum space in title tags is maximum ____ pixel or ___ characters

Requests

The smaller the number of _____ the faster is the website

The Google Keyword Planner

Tool part of Google Ads that gives you list of suggestion and search volumes of kws

Informational

Type of keyword that is used when searcher is looking for infos Largest proportion of keywords

Navigational

Type of keyword that occurs at all stages of buyer journey When you search for specific website

Transactional

Type of keywords where users show that they want to buy

Post-Click

What is visible to the user after they click on listing and land on page Includes: main copy, main heading and sub-headings, hyperlinks and images

Pre-Click

What is visible to the user before they click on a result Includes: title tag, URL and metadescription

Search volume and relevancy score

When prioritizing keywords you have to consider _____ and ______

Indexing

When search engine decides whether to use content it has crawled

Crawling

When the search engine find web crawlers to find new pages and record info about them

paid

_____ search leads to not so good ROI in the long term

Short

_____ tail keywords are less specific

Long

_____ tail keywords are more specific

20 to 30%

_____ to ____ % of audience click on paid search

70 to 80%

_____ to ____% of audience click on organic links

Transactional

______ keywords are at the last stage of buying cycle

Transactional

______ keywords are easier to convert into sales

Navigational

______ keywords are in smaller proportion

Informational

______ keywords are less competitive

SEOptimer, SEO SiteCheckup and Mozbar

______, _______ and _______ are Tools to scan the HTML and identify on page elements, allowing you to quickly check if page has been optimized

Transactional

_______ keywords are more competitive and are in smaller proportions

Organic

_______ search lead to a very good ROI in the long term

Informational

________ keywords are harder to convert into sales

Screaming SEO Frog

a website crawler, that allows you to crawl websites' URLs and fetch key elements to analyse and audit technical and onsite SEO

5

having more than _____ keywords in the title tags is bad

duplicate or low value

if a content is a _____ or has _____ it won't be indexed

Primary keyword

keyword with best relevancy and search volume aka P1

Harder

long tail keywords are ______ to search

70%

long tail keywords take ___% of all traffic

Natural search

organic search synonym

crawl errors

site errors or URL errors

URL redirect

technique for making webpage available under more than one URL address

higher

the _____ the search volume the better

301

type of redact that means that website is "moved permanently" Advised in order to pass reputation

302

type of redirect that means that website is "found" or "moved temporarily

meta fresh

type of redirect that says "if you're not redirect in 5 seconds, click here" quite often it can be generated by JavaScript

Cached

when checking if page was indexed you type URL into google and click on triangle and then click _______