Session 3 AI
Video on Metaverse Emotions, Friendships (4)
Companies "know just what you want", as the metaverse expands we might be even more vulnerable. We may already be seeing the capability of facial expression and eye tracking as a feature and a benefit of the metaverse. What does this mean for the future of advertising? When it's based on emotions not only reciets, will advertisers know us better than we know ourselves? Pherhaps "making friends in the metaverse" can be a good thing, maybe a new type of community. Maybe in the metaverse instead of privacy first, companies will have to shift to "positivity first". And consider adding genuine value to their costumers life as opposed to just pushing agendas.
Video on Metaverse Products (2)
Costumers are now designers, creators will have "non tangible tokens" (NFT). Evaluation of these assets are risky but can happen. YouTube videos can even be sold as NFT's. Brans like chipotle, ralph lauren etc will also fit on the metaverse but will need OTHER APPLICATIONS! How will automotive, transportation and wellness benefit in the metaverse commerce? New questions on privacy and security!
We the post digital people (infographic)
76% of executives agree that organizations need to dramatically rengineer the experience the experience that bring technology and human in a more human-centric manner. Only 23% of organizations report taking proactive steps to prepare for the future of AI. 61% of executives predict that they will use robotics in an uncontrolled manner in the coming 2 years. AI and Me. Artificial intelligence (AI) should be an additive contributor to how people perform their work, rather than a backstop for automation. As AI capabilities grow, enterprises must rethink the work they do to make AI a generative part of the process, with trust and transparency at its core. Currently, only 37% of organizations report using inclusive design or human-centric design principles to support human-machine collaboration. The Dilemma of Smart Things. Assumptions about who owns a product are being challenged in a world entering a state of "forever beta." As enterprises seek to introduce a new generation of products driven by digital experiences, addressing this new reality will be critical to success. Nearly three-quarters (74%) of executives report that their organization's connected products and services will have more, or significantly more, updates over the next three years. Disrupters are already taking steps to address the gap between people's expectations and today's standards. For example, startup Inrupt is working on a data-linking architecture called Solid, which is designed to give people more control over their personal information by allowing them to store and use their data across the web through "pods."
Video on Metaverse Value Creation (3)
Before online shopping, it seemed impossible. History may be repeating itself in the metaverse. Augumented Reality is an extension of metaverse, AI is there too. This is just another step of digital transformation. The internet is evolving. "the internet reimagined". It is likely to have a positive impact on companies if they get into it. How is augmented reality delivering value? 1. Help us visualize the physical world in new ways 2. Using augmented reality for intructions and training 3.Interacting with and manipulating things digitally. DHL is for exapmle already using augmented reality to improve efficiency in warehouses. This is an opportunity! How could we make things more efficient trough augmented reality?
Into the Verse: Analytics Omnichannel Digital Transformation and Metaverse Brand Managers (6)
Digital transformation means creating new seamless costumer experiences across sites and operations. Now that data encompasses the metaverse, comapnies will need to incorporate new additional analytic insights into their strategies. They will need new roles, for example "metaverse brand manager", this person will need to focus on continuity, so that costumers have appopriate experiences. Immersive AR, VR experiences will become increasingly popular. (there will be strategists for example)
Inside the metaverse
How does this intersect with AI? We want the world to evolve in a way where alot of people are empowered by AI tools. Have an avatar version of yourself in the metaverse where people can interact with you. Creators for example could build a version of themselves. Microsoft don't want to have one "super intelligence", they want to empower the people. AI's that can tell jokes for example, Mark is excited about facilitating relationships between two people. They just built a "dungeon master AI", they have some real people in these AI's, for example Snoop Dog. Creating new personas is easier than recreating a person. If you want to have an AI embody a real creator, you have to make sure it's not going to say something the creator would never say etc. Alot of it is just creating these models for the AI so that they become more reliable and predictable. It's physical reality but it's digital. What is and what isn't legal in the metaverse? what is the line between metaverse and real life? - "A free society without damage to other people", in a game you can shoot eachother but not in real life? You can not cause harm in the real world. Fewer restrictions because you can do things here that will not create real harm in physical world. People will be able to work where they want with the metaverse, people could live physically where they want but they would still feel that they were together in the metaverse.
How AI and the Metaverse Will Impact the Datasphere
LLM's have pushed AI performance to near human like levels, and in some cases beyond, but the computational resources needed to train them have risen in concert. The metaverse will increase the demande for data storage and processing. (it will expand data usage by twenty times this decade pushing todays average data usage from 27 GB to 644GB) There are 5065 data centers around the world, the worlds 3 largest hyperscale data centers are China Telecom Inner Mongolia Information Park, China Mobils hothot data center, Switche's citadel campus Welcome to the Zettabyte Era The International Data Corporation projects that the amount of data produced annually will grow to 221 zettabytes by 2026, at a compound annual growth rate of 21.2%. With the zettabyte era nearly upon us, data centers will have a critical role to play.
The Future of NFTs in the World of Web 3.0
NFT's started as a vechile to provide proof of ownership and secondary royalites for digital art in the crypto world. It is now expanding, (membership passes for online communities, identities in the digital world, ownership in the metaverse, tradeable in-game assets). NFT's are keys to a community.
A Visual Guide to Investing in the Blockchain Ecosystem
Satoshi Nakomoto started blockchain in 2008. It's a decentralized network. It's made up of "blocks" which contain three items: 1. Data 2. Hash 3. Hash of the previous block Digital Asset Mining Digital asset mining consists of companies that process transactions on blockchain ledgers, including Bitcoin. Processing transactions is known as "mining" because participants can receive cryptocurrency as compensation. 2. Blockchain Hardware Blockchain hardware consists of companies that produce blockchain-related equipment. This includes graphic processing units (GPUs), which are used in computing applications such as rendering and animation. GPUs were not originally intended for blockchain use (and have been around for much longer), but their high processing speeds makes them suitable for mining. 3. Blockchain Transactions The blockchain transactions category includes companies that operate digital asset trading platforms. The segment is quickly evolving as new and existing businesses enter the space.
Video on Metaverse which big data vs metaverse vs = VALUE (?) (5)
V = volume, velocity, variety, varacity, value 90% of the data, will have been created in just the prior second by 2025. Big data value comes from insight, discovery and pattern recognition. Today the questions is are the V's for value the same as they were or will they be different with the metaverse? Possible new V's. V, versitile? will it change us and make us learn something new? V, Vigoruous? How many new experience can we have? V, Visionary? Vividly seeing things that were before unimaginable V, Vast? Great in size and proportion. (what about virtual realestate in the meta verse) V, Varisious? It has to be engaging to be succesful!
What is Web3?
Web3 is a term used to describe the next iteration of the internet, one that is built on blockchain technology and is communally controlled by its users. In the past few years, some tech futurists have started pointing to Web3, a term coined by computer scientist Gavin Wood, as a sign of things to come. Web3 is the idea of a new, decentralized internet built on blockchains, which are distributed ledgers controlled communally by participants. Because of the collective nature of blockchains, if and when Web3 fully arrives—elements of it are already in place—it will, in theory, signal a new era of the internet, one in which use and access are controlled by community-run networks rather than the current, centralized model in which a handful of corporations preside over Web2. Evangelists believe that in the Web3 era, users will have the power to control their own information without need for the intermediaries we see today. Web3 could change how information is managed, how the internet is monetized, and even, maybe, how web-based corporations function.
What is generative AI?
Generative artificial intelligence (AI) describes algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulations, and videos. Recent breakthroughs in the field have the potential to drastically change the way we approach content creation. Artificial intelligence is pretty much just what it sounds like—the practice of getting machines to mimic human intelligence to perform tasks. You've probably interacted with AI even if you don't realize it—voice assistants like Siri and Alexa are founded on AI technology, as are customer service chatbots that pop up to help you navigate websites. Machine learning is a type of artificial intelligence. Through machine learning, practitioners develop artificial intelligence through models that can "learn" from data patterns without human direction. The unmanageably huge volume and complexity of data (unmanageable by humans, anyway) that is now being generated has increased the potential of machine learning, as well as the need for it.
A CEO's guide to the metaverse
It's too big to ignore—yet its future is far from certain. Companies need to dip a toe in the water and plan to take the plunge should developments warrant. Start with the "why." The key question is less "what can we do in the metaverse?" and more "why does the metaverse fit into our growth and innovation agenda?" CEOs need to figure out how the metaverse factors into the current business model and what the company's customers are excited to do in the metaverse. As Rob Lowe, formerly of LEGO Ventures, told us, "Don't try to alter your core objectives to fit into the metaverse." Get practical: find the "what." It's good to look externally for inspiration, but CEOs also should consider identifying and prioritizing practical use cases that suit the company's strategy and then develop the concepts, business cases, and road maps for those use cases. CEOs should treat these efforts with the same gravitas they would use for anything else, and not as a gimmick or a flyer. Understanding that this is a serious effort will help dispel organizational skepticism. Champion the cause: the "how." The CEO can perform two functions: first, set the vision; second, choose leaders for each use case and initiative. Functional leaders might take the lead on these to ensure that the initiatives are closely embedded in functional agendas; it may also make sense to have one person champion the efforts on behalf of the functions. Several companies, including L'Oréal, have already appointed a chief metaverse officer, often reporting to the CEO. Top leaders might also think about the operating model and team setup required. Many companies will want to partner with specialist providers for hardware, software, and metaverse-related development services (such as VR design and development or game engines). Test
Video on Metaverse Commerce (1)
Metaverse opens a whole new world. Digital to digital buying (has utility and scarcity but ONLINE). Also Physical to Digital (buy something in real life and it shows up in digital) , and Digital to Physical (new add ins of 3d printing). Industrys: Automotive, transportation, healthcare etc. Leaders have to start thinking about these new opportunities!
