social media online final
Teachers are increasingly shying away from using Facebook as an educational tool.
false
To be sure that you receive information regarding relevant job leads on Twitter, it's a good idea to
follow companies in your field
Your LinkedIn summary should be most like
the resume
Networking was a lot more difficult before
the social media revolution
Which feature allows companies to send tweets to customers and prospects in their local area?
geographic targeting
As you build your personal brand, who should you follow on Twitter?
anyone who is like minded
Who should you invite to your Facebook class page?
only classmates
In order to reach a larger audience, marketers should encourage their followers to
retweet their tweets
When determining the tone of their tweets, marketers should consider
the target audience
Companies use Pinterest primarily for the purposes of
increasing sales
Educational content on the Internet is
potentially overwhelming
The first post on your blog should do all of the following except
retell a funny story or anecdote
Why should professionals create personal brands for themselves?
to remain gainfully employed
The Pocket app allows users to
Read blog articles from their mobile device
It's important that you update your blog and social media accounts
consistently
Following everyone Twitter recommends is a good way to make it an educational platform.
false
Formal academic prose should be used when writing a company blog post.
false
Humor plays no Part 1n establishing a personal brand.
false
In order to be effective, all tweets should be sales oriented.
false
What type of Google Group is best-suited for an online study group?
web forum
In order to gain anything educational from Twitter, you must
Know which hashtags to use in order to join a conversation
Which of the following would make a good headline on LinkedIn?
Studying Educational Technology at University of Florida
All of the following are potential benefits of a classroom Facebook page except
The option of soliciting opinions from other Facebook users outside of the class
In the About section of a product Facebook page, you can include
a link to ur blog
On Google Groups, which permission settings are recommended for a study group?
all members can view and post
The title of a blog post should be
catchy
A personal brand can grant self-employed individuals with
credibility
Pins on Pinterest can be linked to... a) your blog b) your website c) other social media accounts d) all of the above
d
From a marketing perspective, Pinterest is ideal for
ecommerce sites
When a contact writes recommendation for you on LinkedIn, it becomes visible to
everyone on linkedin
LinkedIn members who frequently contribute to the Answers section of the platform earn
expertise points
Companies are allowed to exceed the 140 character limit on Twitter.
false
It is impossible to find job leads on Facebook.
false
Web users tend to read every word of a blog post.
false
You must have an Apple device in order to use Google+ Hangouts.
false
In 2006, how many different blogs were on the Web?
over50 million
Businesses leveraging LinkedIn can establish themselves as thought leaders by
participating in linkedin groups
When marketing a personal brand via a blog post, what tone should you use?
personable but not professional
Print media experienced a revival in 1981 as a result of what device?
personal computer
Up until fairly recently, what medium dominated the advertising and marketing industries?
print media
What academic and professional field is very closely related to marketing?
psychology
From 1995 to 1997, the number of web users
quadrupled
People following your Twitter followers will see your tweets in their newsfeed as soon as your followers
retweet you
Companies should begin researching hashtags by
searching www.hashtags.org
The length of a company's blog post should be aligned with
the attention span of the target market
What should you tweet about?
the career field you plan to pursue
What can you do to pique your reader's curiosity about your post from the very beginning?
use a catchy title
Which of the following is the best way to keep up with trends in your industry?
use social media
Which of the following websites helps Twitter users find industry trendsetters to follow?
wefollow
All of the following are major influences on a person's decision to purchase a product except how useful it is how popular it is where it was manufactured how it makes a person feel
where it was manufactured
For what primary reason do marketers covet the Google+ +1 button above all other social media marketing strategies?
Because it doubles as a search engine optimization tool
Initially, the people a company should follow on Twitter are those who
are in a related industry
It's best to keep your professional network on Facebook small.
false
LinkedIn is the most visual of all social media sites.
false
The best way to locate information about a particular topic is to search by
hashtag
Desktop publishing made print media more cost-effective.
true
Google AdWords was the first Pay-per-Click provider.
true
Information you list on your Facebook profile can be used by companies to market their goods and services.
true
It is possible to build a following on Twitter with zero financial investment.
true
It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts.
true
The first spam was sent by a law firm.
true
The more companies you follow on Twitter, the more companies Twitter will recommend to you.
true
If you wanted to discover information about technology or people interested in technology on Twitter, what should you type into the search box?
#tech
Companies are limited to how many characters when writing their bios?
160 characters
Before submitting a blog post, you should proofread it decide whether to allow comments ensure its not offensive in any way all of the above
all of the above
Companies are more likely to post job openings on Facebook than on Twitter.
false
Only premium members can create groups on LinkedIn.
false
Social media etiquette dictates that you accept friend requests from clients.
false
The best accounts to follow on Twitter are the promoted accounts.
false
Collaborating face-to-face with colleagues across the globe is easy thanks to
google hangouts
When creating a personal brand, you should ask yourself
how do i want to be percieved
Which of the following features of Google Groups allows users to share notes and research with other members?
real time editing
By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your
resume
Which of the following groups of people are qualified to become Twitter teachers? certified teachers industry professionals peers all of the above
all of the above
Which social media platform is most useful for learning about the industry in which you wish to one day work?
