STUKENT CH 1-13

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Posts with at least 1 hashtag get ____ percent more engagement than those with no hashtags

12.6

You'll want your video ad on YouTube to be between _______

15-60 seconds

How long did it take Instagram to reach 1 million users?

2 months

In what year was the first YouTube video uploaded?

2005

In what year did Facebook go public?

2012

Under Armor is spending over ______ dollars on digital/social media marketing

235 million

Which most closely presents the number of Twitter users?

300 million

A hiring report conducted by SHRM states that _____ percent of hiring managers use social media to hire.

84

Although there are millions of advertisers on YouTube, only _______ percent of small businesses advertise on the popular video platform

9

What is a custom audience?

An audience you create based on your specifications

Select the best answer. Immediate return on investment, exact targeting, and continual traction are all ________ of paid social media marketing.

Benefits

What does the acronym CTA stand for?

Call to Action

What is the first step in creating a business strategy?

Determining your objectives

No one in the 65+ age group uses Instagram

False

True or False: Captions are not used on Instagram

False

True or False: Content marketing doesn't;t require much lead time before a return on investment can be realized

False

True or False: Facebook's advertising platform is much less advanced that other social media network's advertising platforms

False

True or False: If they have done their research, marketers don't need to test or refresh their ads

False

True or False: If you increase the number of new customers in your business, you are guaranteed to grow your business.

False

True or False: If you're creating amazing content, you don't need to post consistently

False

True or False: Post frequency was listed as a social media marketing goal in this chapter

False

True or False: Social media marketers aren't expected to have skills in design or video production.

False

True or False: The acronym CPM stands for "cost per million".

False

True or False: The first stage of paid social media advertising is attention

False

True or False: The purpose of auditing is to improve business decisions by gaining valuable knowledge that will help in the improvement of those decisions

False

True or False: To be effective on Instagram, all you need to do is snap a great photo and post it to your account

False

True or False: Twitter campaigns don't allow business to align advertising specifically to company objectives

False

True or False: You don't need to take demographics into account to understand your target audience

False

True or False: Your local floral shop has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms.

False

_____ are the framework for everything a business does, including marketing.

Goals

What does the acronym GCT stand for?

Goals, Content, Targeting

What once popular peer-to-peer communication method is Twitter similar to?

Instant Messaging

How much does organic content cost?

It doesn't cost any money

Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?

Most twitter accounts are located outside the U.S.

What was the first true social media network? a) LinkedIn b) Google c) Facebook d) MySpace

Myspace

What are the five different types of Instagram ads?

Photo, Video, Carousel, Story, Slideshow

What are the Four P's of Marketing?

Price, Product, Place, Promotion

What does the acronym SEO stand for?

Search Engine Optimization

Which of the following was presented in the textbook as a good way to hook your viewer?

Showing a recognizable influencer or celebrity

This is the simplest, most common form of communication on the Facebook platform

Status updates

Which common research method is best for gathering demographic and quantitive data?

Surveys

According to the textbook, why do hiring managers turn to Facebook?

They want to know more than what is on the resume

True or False: A demographic of people most likely to be interested in your product or service is your target audience

True

True or False: A huge discount, a free trial, and a free upgrade are all offers that could be used in a great converting ad

True

True or False: A key performance indicator is something you can measure - usually performance-based - that helps you evaluate the success of your business

True

True or False: A social media marketing strategy should include paid social media advertising as well as non-promotional content.

True

True or False: Ads, emails, and text messages are all examples of marketing approaches

True

True or False: At the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign.

True

True or False: For the "Real is Rare" campaign, the message changed to mirror the social change in the target audience.

True

True or False: Instagram unveiled "sponsored photos / videos" too bring in revenue for facebook

True

True or False: Marketing is the process of communicating a company's value to the customer

True

True or False: Most teenage YouTube subscribers trust influencer opinions over traditional celebrities

True

True or False: Quality sound, great visuals, a message and theme, and a call to action are elements to consider when creating an effective video as part of a business strategy

True

True or False: Running an audit on your competition involves comparing your social media efforts with what your competitors are dong

True

True or False: Target Markets are identified groups of consumers who are most likely to purchase your product or service

True

True or False: The first step for a business marketing strategy is to define measurable objectives

True

True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.

True

True or False: Those who recognize their pain points and who are looking for remedies are in the engagement stage

True

True or False: Twitter is seen as a great platform for reputation management

True

True or False: Viewers love to see behind-the-scenes footage from their favorite brands

True

True or False: With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction

True

True or False: You need to be mindful of voice, message, and timeliness when responding to engagement on social media.

True

True or False: You need to pay close attention to whom you want consuming your YouTube ads; targeting is important

True

True or False: Your activity on Twitter can influence the type of promoted content you see

True

True or False: Youtube is the second most-visited website in the world

True

True or False: a social media marketing plan needs to be in place before your social media efforts begin

True

True or false: Create a list of all of the marketing efforts that cost you money in order to conduct a social media marketing is part of determining ROI

True

True or false: fostering engagement is key to increasing your growth on instagram

True

According to the reading, before creating content, what question should you ask yourself?

Who is the target audience?

Which of the following is the first step in conducting a social media auditing plan

Write down all of your social media accounts

Which of the following is NOT an example of paid social media advertising?

a blog post targeted at millennials

What is an example of conversion-centered design?

a website that turns a viewer into a customer

Analytics is often described as the study of historical data to _ a) all of these b) evaluate the performance of past decisions c) none of these d) analyze the effects of potential decisions

a) all of these

Choose the best answer based on the chapter's content: Deadlines encourage _____ and _____ .

action, accountability

Analyze the results of and _____ your social media marketing campaign based on the evaluation.

adapt

The relevance score is calculated based on

anticipated positive and negative feedback

Your online representation can be your strongest _____ or your biggest _____.

asset, liability

Which is not among the metrics presented as important to social media analytics a) audience size b) audience timelines c) conversions d) audience growth

b) audience timelines

Which of the following most closely represents the percentage of marketing executives who use social media as part of their marketing strategies a) over 50% b) over 90% c) over 10% d) over 75%

b) over 90%

Which of the following is identified as what you will to examine in a social media audit

both what's working and not working, and how your social media marketing efforts are relevant to your social media marketing plan

What is defined as a way for business to interact with people online? a) online networking b) online connecting c) social media marketing d) social media interactions

c) social media marketing

Which of the following is NOT a tool used to schedule content to be posted?

canva

Which of the following is NOT a snapchat ad campaign objective

connect with influencers

What is the first step of the six-step process of a social media marketing plan?

create social media marketing objectives and goals

Why do companies need marketing? a) to acquire new customers b) to build customer awareness and loyalty c) to increase sales d) all of these

d) all of these

Which is NOT a sign of a raving fan a) are the strongest of advocates who refer new business to you by the way they talk about your company b) stand up for your brand on social media when social bullies try to cause trouble c) always share your content d) none of the above

d) none of the above

During the _____ stage of a social media marketing strategy, engagement and metrics need to be monitored.

execution

True or False: A business that has snapchat ads doesn't need to post a story

false

True or False: A good habit to get into is post 75% promotional content and 25% no-promotional content on social media

false

True or False: All YouTube ads are in video form

false

True or False: An effective process companies use to assess themselves and their competitors is a "SWOT" analysis.

false

True or False: Baby Boomers make up a large portion of Snapchat's user base

false

True or False: Content marketing is a form of marking that involves creating and sharing online material that specifically promotes your brand

false

True or False: In most cases, social media marketing principles and strategies shouldn't be applied to a personal branding strategy.

false

True or False: It's easier to measure the results of a traditional marketing campaign than a digital marketing campaign.

false

True or False: More likes and followers is an expletive of a solid business strategy goal

false

True or False: Personal branding is really only necessary for social media influencers.

false

True or False: Posting new videos consistently isn't important

false

True or False: Since the quality and engagement matters ore than audience size, overall social media follower count does not play a key role in the growth of your company on various social media platforms

false

True or False: The first clickable web-ad banner was introduced in 2003.

false

true or False: On-site SEO refers to web traffic from only mobile devices.

false

Which common research method is best for getting a more in-depth look at consumers thought and ideas about a product or service

focus groups

Which of the following is NOT given as way to go about finding your passions?

focus on your personal brand statement

Email marketing has an ROI that is _____ times higher than social media, direct mail, and paid search.

four

According to Jay Baer, how should you respond to your online haters

hug your hater

You could see quick, but not necessarily long-lasting results with an _______marketing campaign

influencer

Promoted tweets are ____ when a business is paying for their placement

labeled

According to the textbook, building a personal brand will result in both online and offline _____ opportunities.

networking

Focusing on your strengths and _____ will help you build a solid foundation for personal brand growth.

opportunities

What does the acronym PPC stand for?

pay per click

Snapchat was originally launched as _____ in 2011

picaboo

Content created for Snapchat should be ____, prepared, and presentable

planned

According to SproutSocial, 46% of people will unfollow brands that______

post too many promotional messages

Search engine optimization (SEO) is the practice of increasing the _____ and quality of traffic to a website through _____ search engine results.

quantity, organic

Spiegel and Murphy wanted to create a platform where users could share ________ photos

real

A good way to see which social media platforms a company should be on is to...

see which platforms your competitors are on

What are the four ad types available on snap

snap ads, story ads, filters, lenses

This is the process of gathering and analyzing data and behavior from social media websites

social media analytics

Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective

social media analytics plan

According to the text, you must have (a) _____ for all platforms.

strategy

Which of the following is NOT a metric associated with web analytics?

tools used

True or False: A business should switch up its Snapchat ads weekly for optimal performance

true

True or False: Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.

true

True or False: Live TV specials are not considered digital media.

true

True or False: Marketers use web analytics data to improve business strategy and increase the users' experience.

true

True or False: Online tools like Hootsuite and Buffer allow the user to create and schedule tweets in advance

true

True or False: Personal branding is a representation of you online and offline.

true

True or False: Your personal brand statement will be wording that is unique to you and that clearly describe your strengths, passions, and who you plan to serve.

true

True or false: A successful social media marketing plan always starts with your company's goals and objectives

true

What does the acronym UGC stand for?

user-generated content

The best part about GoPro's social media content strategy is that most of the content...

was generated by users

What are the ranking factors of a successful YouTube channel?

watch time and video length & number of subscribers and user interaction


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