STUKENT CH 1-13
Posts with at least 1 hashtag get ____ percent more engagement than those with no hashtags
12.6
You'll want your video ad on YouTube to be between _______
15-60 seconds
How long did it take Instagram to reach 1 million users?
2 months
In what year was the first YouTube video uploaded?
2005
In what year did Facebook go public?
2012
Under Armor is spending over ______ dollars on digital/social media marketing
235 million
Which most closely presents the number of Twitter users?
300 million
A hiring report conducted by SHRM states that _____ percent of hiring managers use social media to hire.
84
Although there are millions of advertisers on YouTube, only _______ percent of small businesses advertise on the popular video platform
9
What is a custom audience?
An audience you create based on your specifications
Select the best answer. Immediate return on investment, exact targeting, and continual traction are all ________ of paid social media marketing.
Benefits
What does the acronym CTA stand for?
Call to Action
What is the first step in creating a business strategy?
Determining your objectives
No one in the 65+ age group uses Instagram
False
True or False: Captions are not used on Instagram
False
True or False: Content marketing doesn't;t require much lead time before a return on investment can be realized
False
True or False: Facebook's advertising platform is much less advanced that other social media network's advertising platforms
False
True or False: If they have done their research, marketers don't need to test or refresh their ads
False
True or False: If you increase the number of new customers in your business, you are guaranteed to grow your business.
False
True or False: If you're creating amazing content, you don't need to post consistently
False
True or False: Post frequency was listed as a social media marketing goal in this chapter
False
True or False: Social media marketers aren't expected to have skills in design or video production.
False
True or False: The acronym CPM stands for "cost per million".
False
True or False: The first stage of paid social media advertising is attention
False
True or False: The purpose of auditing is to improve business decisions by gaining valuable knowledge that will help in the improvement of those decisions
False
True or False: To be effective on Instagram, all you need to do is snap a great photo and post it to your account
False
True or False: Twitter campaigns don't allow business to align advertising specifically to company objectives
False
True or False: You don't need to take demographics into account to understand your target audience
False
True or False: Your local floral shop has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms.
False
_____ are the framework for everything a business does, including marketing.
Goals
What does the acronym GCT stand for?
Goals, Content, Targeting
What once popular peer-to-peer communication method is Twitter similar to?
Instant Messaging
How much does organic content cost?
It doesn't cost any money
Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?
Most twitter accounts are located outside the U.S.
What was the first true social media network? a) LinkedIn b) Google c) Facebook d) MySpace
Myspace
What are the five different types of Instagram ads?
Photo, Video, Carousel, Story, Slideshow
What are the Four P's of Marketing?
Price, Product, Place, Promotion
What does the acronym SEO stand for?
Search Engine Optimization
Which of the following was presented in the textbook as a good way to hook your viewer?
Showing a recognizable influencer or celebrity
This is the simplest, most common form of communication on the Facebook platform
Status updates
Which common research method is best for gathering demographic and quantitive data?
Surveys
According to the textbook, why do hiring managers turn to Facebook?
They want to know more than what is on the resume
True or False: A demographic of people most likely to be interested in your product or service is your target audience
True
True or False: A huge discount, a free trial, and a free upgrade are all offers that could be used in a great converting ad
True
True or False: A key performance indicator is something you can measure - usually performance-based - that helps you evaluate the success of your business
True
True or False: A social media marketing strategy should include paid social media advertising as well as non-promotional content.
True
True or False: Ads, emails, and text messages are all examples of marketing approaches
True
True or False: At the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign.
True
True or False: For the "Real is Rare" campaign, the message changed to mirror the social change in the target audience.
True
True or False: Instagram unveiled "sponsored photos / videos" too bring in revenue for facebook
True
True or False: Marketing is the process of communicating a company's value to the customer
True
True or False: Most teenage YouTube subscribers trust influencer opinions over traditional celebrities
True
True or False: Quality sound, great visuals, a message and theme, and a call to action are elements to consider when creating an effective video as part of a business strategy
True
True or False: Running an audit on your competition involves comparing your social media efforts with what your competitors are dong
True
True or False: Target Markets are identified groups of consumers who are most likely to purchase your product or service
True
True or False: The first step for a business marketing strategy is to define measurable objectives
True
True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.
True
True or False: Those who recognize their pain points and who are looking for remedies are in the engagement stage
True
True or False: Twitter is seen as a great platform for reputation management
True
True or False: Viewers love to see behind-the-scenes footage from their favorite brands
True
True or False: With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction
True
True or False: You need to be mindful of voice, message, and timeliness when responding to engagement on social media.
True
True or False: You need to pay close attention to whom you want consuming your YouTube ads; targeting is important
True
True or False: Your activity on Twitter can influence the type of promoted content you see
True
True or False: Youtube is the second most-visited website in the world
True
True or False: a social media marketing plan needs to be in place before your social media efforts begin
True
True or false: Create a list of all of the marketing efforts that cost you money in order to conduct a social media marketing is part of determining ROI
True
True or false: fostering engagement is key to increasing your growth on instagram
True
According to the reading, before creating content, what question should you ask yourself?
Who is the target audience?
Which of the following is the first step in conducting a social media auditing plan
Write down all of your social media accounts
Which of the following is NOT an example of paid social media advertising?
a blog post targeted at millennials
What is an example of conversion-centered design?
a website that turns a viewer into a customer
Analytics is often described as the study of historical data to _ a) all of these b) evaluate the performance of past decisions c) none of these d) analyze the effects of potential decisions
a) all of these
Choose the best answer based on the chapter's content: Deadlines encourage _____ and _____ .
action, accountability
Analyze the results of and _____ your social media marketing campaign based on the evaluation.
adapt
The relevance score is calculated based on
anticipated positive and negative feedback
Your online representation can be your strongest _____ or your biggest _____.
asset, liability
Which is not among the metrics presented as important to social media analytics a) audience size b) audience timelines c) conversions d) audience growth
b) audience timelines
Which of the following most closely represents the percentage of marketing executives who use social media as part of their marketing strategies a) over 50% b) over 90% c) over 10% d) over 75%
b) over 90%
Which of the following is identified as what you will to examine in a social media audit
both what's working and not working, and how your social media marketing efforts are relevant to your social media marketing plan
What is defined as a way for business to interact with people online? a) online networking b) online connecting c) social media marketing d) social media interactions
c) social media marketing
Which of the following is NOT a tool used to schedule content to be posted?
canva
Which of the following is NOT a snapchat ad campaign objective
connect with influencers
What is the first step of the six-step process of a social media marketing plan?
create social media marketing objectives and goals
Why do companies need marketing? a) to acquire new customers b) to build customer awareness and loyalty c) to increase sales d) all of these
d) all of these
Which is NOT a sign of a raving fan a) are the strongest of advocates who refer new business to you by the way they talk about your company b) stand up for your brand on social media when social bullies try to cause trouble c) always share your content d) none of the above
d) none of the above
During the _____ stage of a social media marketing strategy, engagement and metrics need to be monitored.
execution
True or False: A business that has snapchat ads doesn't need to post a story
false
True or False: A good habit to get into is post 75% promotional content and 25% no-promotional content on social media
false
True or False: All YouTube ads are in video form
false
True or False: An effective process companies use to assess themselves and their competitors is a "SWOT" analysis.
false
True or False: Baby Boomers make up a large portion of Snapchat's user base
false
True or False: Content marketing is a form of marking that involves creating and sharing online material that specifically promotes your brand
false
True or False: In most cases, social media marketing principles and strategies shouldn't be applied to a personal branding strategy.
false
True or False: It's easier to measure the results of a traditional marketing campaign than a digital marketing campaign.
false
True or False: More likes and followers is an expletive of a solid business strategy goal
false
True or False: Personal branding is really only necessary for social media influencers.
false
True or False: Posting new videos consistently isn't important
false
True or False: Since the quality and engagement matters ore than audience size, overall social media follower count does not play a key role in the growth of your company on various social media platforms
false
True or False: The first clickable web-ad banner was introduced in 2003.
false
true or False: On-site SEO refers to web traffic from only mobile devices.
false
Which common research method is best for getting a more in-depth look at consumers thought and ideas about a product or service
focus groups
Which of the following is NOT given as way to go about finding your passions?
focus on your personal brand statement
Email marketing has an ROI that is _____ times higher than social media, direct mail, and paid search.
four
According to Jay Baer, how should you respond to your online haters
hug your hater
You could see quick, but not necessarily long-lasting results with an _______marketing campaign
influencer
Promoted tweets are ____ when a business is paying for their placement
labeled
According to the textbook, building a personal brand will result in both online and offline _____ opportunities.
networking
Focusing on your strengths and _____ will help you build a solid foundation for personal brand growth.
opportunities
What does the acronym PPC stand for?
pay per click
Snapchat was originally launched as _____ in 2011
picaboo
Content created for Snapchat should be ____, prepared, and presentable
planned
According to SproutSocial, 46% of people will unfollow brands that______
post too many promotional messages
Search engine optimization (SEO) is the practice of increasing the _____ and quality of traffic to a website through _____ search engine results.
quantity, organic
Spiegel and Murphy wanted to create a platform where users could share ________ photos
real
A good way to see which social media platforms a company should be on is to...
see which platforms your competitors are on
What are the four ad types available on snap
snap ads, story ads, filters, lenses
This is the process of gathering and analyzing data and behavior from social media websites
social media analytics
Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective
social media analytics plan
According to the text, you must have (a) _____ for all platforms.
strategy
Which of the following is NOT a metric associated with web analytics?
tools used
True or False: A business should switch up its Snapchat ads weekly for optimal performance
true
True or False: Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.
true
True or False: Live TV specials are not considered digital media.
true
True or False: Marketers use web analytics data to improve business strategy and increase the users' experience.
true
True or False: Online tools like Hootsuite and Buffer allow the user to create and schedule tweets in advance
true
True or False: Personal branding is a representation of you online and offline.
true
True or False: Your personal brand statement will be wording that is unique to you and that clearly describe your strengths, passions, and who you plan to serve.
true
True or false: A successful social media marketing plan always starts with your company's goals and objectives
true
What does the acronym UGC stand for?
user-generated content
The best part about GoPro's social media content strategy is that most of the content...
was generated by users
What are the ranking factors of a successful YouTube channel?
watch time and video length & number of subscribers and user interaction