Sympathy Review
What is a selection guide?
A tool used to show clients diverse, creative ideas for casket sprays and cremation designs
What is a eulogy?
A speech written about and delivered on behalf of the deceased person by a relative
What is a visitation?
A time when the loved ones of the deceased received family and friends
What is a script?
A ribbon that shows the relationship of the giver
What is a casket saddle?
A container that holds flowers on a casket
What is a floral pall/casket blanket?
A covering for a casket, can be any material
What is a cremation urn?
A receptacle for cremated remains
Payment for funeral arrangements should be collected when?
At the close of the sale and prior to the delivery of flowers.
What causes funeral customs to vary?
Faith to faith, geographic regions, cultures and families
What purpose do flowers serve at funerals?
Consolation, respect, and remembrance at funerals
What shapes are commonly used for set pieces?
Crosses, hearts, flags, wreaths
Where is the casket spray placed during a military funeral when a flag is draped over the casket?
Displayed on a stand near the casket
What is another term for standing spray?
Easel spray
What may be suggested to customers if they want to send something to the funeral that the family can take home and nurture as a living memorial?
Live plants
What is a European dish garden?
It contains blooming plants
If a florist is not sure what is appropriate for a particular type of service, who should they contact?
Religious Celebrant or Funeral Director
What is an inset piece?
Small flower arrangement placed inside the casket or casket lid.
What is a casket scarf?
Smaller than a blanket and is designed to drape over a closed casket or the closed side of a half-open casket, cheaper option than a blanket
What information is typically on the back of a sympathy enclosure card?
The sender's name, contact info. and a brief description of the arrangement
When designing a cremation urn arrangement, what should the goal of the florist be?
To enhance the cremation urn instead of obscuring it
What is a cemetery saddle?
Used for graves that have headstones, to place a floral spray on
What is interment?
When the remains of the deceased are placed in the ground or a mausoleum
An important sales technique is to sell funeral flowers from __________ stock.
existing
What materials are funeral baskets made in?
wicker, paper-mache, or plastic
