The Marketing Concept

Marketing Concept.

Achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors.

Production Concept

Consumers will favor products that are available and highly affordable. This concept is one of the oldest Marketing management orientations that guide sellers.

Product Concept

Consumers will favor products that offer the most in quality, performance and innovative features. Marketing strategies are focused on making continuous product improvements.

Selling Concept

Consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort. The aim is to sell what the company makes rather than making what the market wants.

Societal Marketing

This concept puts Human welfare on top before profits and satisfying the wants.