The Marketing Plan

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The following sections are included in the marketing plan. Drag these sections in correct order.

Marketing research,Customer target market,Products and services,Marketing goals,Product pricing information,Marketing budget,& Analytics, monitoring, and measurement

The ______ section includes information about future products.

Product and Services

The ______ section of the plan includes information about the costs of an ad campaign.

Budget

What information is included in the plan about the customer?

Customer information & Psychographics

A(n) _____ is a classification of populations identifying certain characteristics such as income, education, gender, age, and more.

Demographic

The ________ is aligned with the company's objectives and goals.

Market Plan

The _____ section explain(s) the advertising campaign, the media plan, the various promotions, and special events.

Market Strategy

The _______ section of the marketing plan explains possible pricing strategies.

Pricing

The ______ section includes information about future products.

Products and Services

Which of the following information is included in the marketing strategy section?

Promotions & Media plan & Advertising campaign, Special events

______ study customers' values, opinions, life interests, personality, and more.

Psychographics


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